B2B advertising resources
Find an idea for your next campaign and turn it into a plan your team can use.
Start with the job in front of you
Build a LinkedIn document ad, check a production file, plan Thought Leader Ads, map a LinkedIn ABM campaign, audit LinkedIn delivery, review the B2B Meta campaign model, plan a B2B Meta campaign, reconcile Meta delivery with CRM outcomes, or calculate CTR from matching rows.
Watch ads from Notion, monday.com, Salesforce, Adobe and Qualified. Compare approaches, inspect specific moments and use the prompts and storyboard to plan what to record.
Explore seven real B2B Meta ads from Asana, HubSpot, Notion, monday.com and Salesforce. Use the breakdowns, prompts and calculator to plan your own campaign.
Explore eight real LinkedIn document ads with page-by-page breakdowns, copyable prompts and an editable template. Choose a format and build your own document.
Study 12 sponsored member posts across video, image, customer stories and product education, then use a practical guide to choose, approve and measure your own campaign.
Search over 34,000 real B2B Meta ads. Free, no account.
Explore 15 real B2B ads from Canva, Stripe, Atlassian, Intuit and more. See the creative, choose an approach and build your version with a brief and prompts.
Study real B2B ads beside their landing pages. See what to borrow, inspect screenshots and use the brief and prompts to plan your own page.
See whether Meta fits your B2B market, study seven public ad examples, compare Meta with LinkedIn, and use the 90-day plan and readiness worksheet.
Decide whether to hire a LinkedIn advertising agency, what each team owns, and which campaign path fits your audience, proof and sales process.
Model LinkedIn ad costs with low, base and high scenarios. Separate media, fees and production, then decide whether your budget can answer a real B2B question.
See real LinkedIn Conversation Ad examples, current specs and setup steps. Build, validate and export every branch with the free flow builder.
Compare 10 demand generation agencies by partner model, documented ownership and public proof. Build a defensible shortlist with five free selection tools.
Study six complete LinkedIn carousel ads, all 45 cards, current specs and two setup videos. Download a blank storyboard, filled example and complete planning prompt.
Build a practical LinkedIn ABM plan from account selection to CRM review. Study six real ads, use the interactive planner and download the complete template.
Download a B2B Facebook ads reporting template. Reconcile Meta delivery with CRM outcomes, flag missing evidence and make one source-backed decision.
Build a LinkedIn Lead Gen Form, choose useful fields, map consent and prove the CRM handoff with real editor screenshots and a tested review kit.
Model Facebook ad spend through accepted leads, qualified leads, meetings and customers. Compare three cases, solve a target budget and export the assumptions.
Audit LinkedIn Ads from delivery through CRM outcomes. Keep missing evidence visible, find the first failed stage and assign one measurable repair.
Choose LinkedIn, Meta, Split or Hold for a B2B paid-social pilot using audience, data, creative, CRM, budget and readiness evidence.
Build a B2B Facebook retargeting plan from a real source, window, exclusions, delivery control, message, destination and CRM outcome.
Watch six real B2B Facebook video ads, inspect each full source card and turn the strongest structure into a production brief.
Build a LinkedIn single-image ad mockup, compare desktop and mobile views, then download the preview and a production-ready handoff.
Build a Facebook and Instagram image-ad mockup, check Feed and vertical placements, then download clean art and a production-ready handoff.
Choose an Instant Form or website route, build the ad-to-form handoff, map every value into the CRM and prove delivery with screenshots and tested templates.
Turn your ICP and offer into a LinkedIn audience specification with exact Boolean logic, exclusions, evidence and a clear Launch or Hold decision.
Upload a 9:16 image or video frame, check important elements against dated Instagram Reels safe-zone bands, and export the repair handoff.
Check current LinkedIn image, video, document and carousel ad specs. Load an image, MP4 or PDF and export a production handoff.
Decide whether LinkedIn Spotlight Ads fit your campaign, build variants from supplied facts and export a launch handoff with current checks.
Choose LinkedIn Live, a non-Live LinkedIn Event or an off-platform Event Ad, then build the promotion, registration, measurement and follow-up handoff.
See five complete Facebook carousel ads, all 27 cards, destination traces, a storyboard builder and standalone production prompts.
Plan Facebook webinar ads from registration route through creative, registrant suppression, attendance evidence and follow-up. Includes six sourced examples.
Choose the right LinkedIn retargeting source, verify audience readiness, define suppressions and build a source-to-message plan with examples and downloads.
Build a coherent Facebook lookalike seed, verify current Meta controls and run a bounded B2B test with a planner, examples and prompts.
Check current Facebook and Instagram ad sizes. Load an image or video, compare each placement and export a production handoff.
Turn a founder interview into source-backed ad angles, approvals and a recording brief. Use the browser builder and download the handoff kit.
Study six inspected B2B lead magnet mechanisms, then choose one from the buyer task, evidence and maintenance owner in the decision workspace.
Choose a Direct, Sequenced or Hold Facebook ad route. Build the message states, evidence requests, exclusions and measurement plan in one workspace.
Decide whether LinkedIn Text Ads fit one B2B offer, write valid 25/75 copy routes and export a bounded test handoff.
Compare 13 LinkedIn ad formats, choose one primary and a qualified backup, and export a production handoff with explicit exclusions.
Audit Facebook Ads from delivery through CRM outcomes. Use route-specific checks, worked examples, a browser workspace, templates and prompts.
Calculate ROAS, solve a target and reconcile one B2B advertising cohort with finance, CRM and platform evidence.
Review publishers, controls, On/Off Network delivery and CRM evidence. Build a bounded LinkedIn-only versus mixed-placement test or document why the network stays disabled.
Map ownership, assign the smallest LinkedIn Business Manager role, and verify a person or partner can complete the required asset task.
Calculate B2B CAC, keep unknown costs distinct from zero, and review cost scope, customer evidence, allocation and cohort maturity.
Use LinkedIn’s public Ad Library to find competitor ads, preserve ad IDs and filters, separate facts from inference, and export a sourced research brief.
Calculate CTR, CPC, CPM and CPL, reject mismatched LinkedIn benchmark rows, and export a source-bound comparison record.
Use Meta’s Ad Library to preserve Library IDs and visible versions, separate facts from inference, and export one controlled B2B creative test.
Choose demand creation, lead capture, a combined 90-day mix or Hold. Assign owners, handoff evidence, measures and unresolved inputs.
Choose one evidence-backed Meta experiment, freeze the baseline, preserve CRM outcome boundaries and export a review-ready brief.
Choose an existing Facebook Page post or a new unpublished post, preserve the source identity, and export a handoff another operator can verify.
Calculate raw, accepted and qualified cost per lead from one matched B2B cohort. Keep missing, zero and mismatched evidence clear, then export the record.
Choose a Meta Custom Audience source, separate upload and match states, check permission and suppression, and export a review-ready record.
Calculate CTR, combine multiple report rows correctly, compare compatible groups and export a reviewable click-through-rate record.
Decide whether Messenger fits your B2B Meta campaign. Build the opening, branches, human handoff, CRM map and native verification checklist.
Calculate CPC from one or many rows, keep paid zero-click spend, compare compatible groups and inspect CPM and CTR arithmetic.
Calculate CPM from cost and impression rows, preserve denominator definitions and currencies, compare compatible groups and export the source record.
Choose a B2B ad creative production model, compare partners on the same workload, and build a shortlist with scope, ownership and evidence gaps.
Connect one LinkedIn Lead Gen Form to Marketo, prove person creation, membership and routing, then diagnose the first broken state.
Connect LinkedIn Ads to HubSpot, verify reporting, URL tracking and Lead Gen Form sync separately, then repair the first broken state.
Connect Facebook Ads to HubSpot, verify reporting, URL tracking and lead delivery separately, then repair the first broken state.
Compare ABM platforms by the job, required data flows, blockers and dated evidence. Build a shortlist and vendor validation plan.
Connect one LinkedIn paid Lead Gen Form to Salesforce, verify the Lead or Contact, Campaign Member and owner, then fix the first failed handoff.
Compare B2B advertising platforms by buying moment, buyer reach, offer, destination, follow-up and measurable pilot evidence.
Compare five LinkedIn ads agencies by creative, management, CRM scope, and public pricing. Download a worksheet to identify exclusions before you hire.
Turn target-account lists into LinkedIn and Meta campaigns. Compare agency responsibilities, CRM measurement, budget, and the work your team still owns.
Plan account-based advertising across LinkedIn and Meta. Compare audience routes, build your campaign plan, and separate platform credits from CRM results.
Build a LinkedIn ads report with clear metric definitions, CRM checks, fictional worked examples, and a free reporting worksheet and templates.
Choose a LinkedIn campaign objective with worked B2B examples, a decision planner, and clear checks for optimization, bidding, billing, and measurement.
Calculate conversion rate, compare percentage-point and relative changes, and check your denominator. Includes worked examples and downloadable records.
See how BioCatch, Bonterra, Snowflake, and Genesis connect account targeting, creative, and sales follow-up. Includes a campaign brief and planning prompt.
Install the LinkedIn Insight Tag with GTM or site code, test consent and browser requests, and diagnose missing conversions. Includes a verification worksheet.
Check LinkedIn Revenue Attribution Report readiness, record influence settings, and reconcile CRM opportunities with editable worksheets and a worked example.
Compare personal-post boosting, Page boosting, and Campaign Manager. Check eligibility, set a bounded budget, and review results with editable worksheets.
Choose a LinkedIn Conversions API route, map the event, and separate accepted delivery from matching, deduplication, and attribution with a review kit.
Compare Meta bid controls, keep lead costs separate from qualified outcomes, and prepare a decision worksheet with eligibility checks and clear next steps.
Choose LinkedIn Follower Ads or a feed Follow button, prepare both creative states, and measure Page follows with a blank brief and worked examples.
Choose one LinkedIn ad variable, set up a native Campaign Manager A/B test, and compare its result with qualified leads in your CRM.
Study real historical Message Ad examples, write a focused inbox offer, and check sender permissions, destinations, and reporting before launch.
Compare campaign budgets, ad-set budgets and budget sharing. Use a worked B2B example and allocation brief to review the choice and qualified lead outcomes.
Plan a LinkedIn Brand Lift study, check budget eligibility, and interpret native results with a blank brief, completed examples, and a review prompt.
Choose a LinkedIn predictive audience seed, check source requirements, build the audience, and compare qualified leads. Includes a seed brief and worked example.
See three real LinkedIn image ads, follow a product-image redesign, and download editable artwork with matching copy and a mobile review checklist.
Interpret Meta attribution windows, compare the same conversion snapshot, and explain differences from CRM outcomes before changing spend.
Choose a Meta campaign objective, conversion location and performance goal together. Use B2B examples and a worksheet to document what needs verification.
Check LinkedIn ad claims, offers, rights, targeting, and destinations. Use worked B2B examples and a review record to prepare a correction or appeal.
Learn where Meta Audience Network ads run, which placement controls may apply, and how to decide with qualified outcome evidence and worked B2B examples.
Compare 2026 Facebook ad benchmarks by objective and industry, check metric fit, and work through B2B examples using qualified lead economics.
Choose Facebook, Instagram, or both for a B2B campaign. Compare placement controls, adapt creative, and review qualified lead costs with worked examples.
Choose whether to create, claim or request access to a Meta ad account. Follow current portfolio and partner steps, then verify the owner and permissions.
See six archived B2B Facebook ads with the original creative, exact copy fields, and an explanation of how each message works. Draft your own copy package with a worksheet and prompt.
Audit your B2B marketing across buyers, offer, content, channels, handoff, measurement, and resources. Follow a worked example and use the free worksheets and prompt.
Find a Meta lead in Leads Center, assign an owner and stage, choose the right export, and check that the record reached your CRM. Includes a B2B handoff example.