B2B advertising resources

Find an idea for your next campaign and turn it into a plan your team can use.

B2B ad examples and how to adapt them

Explore 15 real B2B ads from Canva, Stripe, Atlassian, Intuit and more. See the creative, choose an approach and build your version with a brief and prompts.

B2B Meta Ads Agency

See whether Meta fits your B2B market, study seven public ad examples, compare Meta with LinkedIn, and use the 90-day plan and readiness worksheet.

LinkedIn Advertising Agency for B2B

Decide whether to hire a LinkedIn advertising agency, what each team owns, and which campaign path fits your audience, proof and sales process.

How Much Do LinkedIn Ads Cost?

Model LinkedIn ad costs with low, base and high scenarios. Separate media, fees and production, then decide whether your budget can answer a real B2B question.

Cost per lead calculator for B2B

Calculate raw, accepted and qualified cost per lead from one matched B2B cohort. Keep missing, zero and mismatched evidence clear, then export the record.

CTR calculator for multiple rows

Calculate CTR, combine multiple report rows correctly, compare compatible groups and export a reviewable click-through-rate record.

CPM calculator for multiple rows

Calculate CPM from cost and impression rows, preserve denominator definitions and currencies, compare compatible groups and export the source record.

Conversion rate calculator

Calculate conversion rate, compare percentage-point and relative changes, and check your denominator. Includes worked examples and downloadable records.