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LinkedIn Carousel Ads: 6 Real Examples and a Card-by-Card Plan

By Maestro · Updated September 26, 2026

A LinkedIn carousel ad is a paid post with two to ten image cards that people can swipe through. It works when each card gives someone a reason to look at the next one: a buying question, a step in a process, a finding from a report, or a customer example.

Look at Fleetio's government fleet software ad. It opens with a specific promise: seven questions to ask before booking a software demo. The next seven cards deliver those questions. The last card offers a longer checklist. A government fleet manager can use the ad to prepare for a real vendor conversation, even if they never click.

The rest of this guide shows six complete sponsored image-card sequences. You can see what each card does, choose the right format for your message, and plan your own ad before a designer makes the images.

The ads below were checked in LinkedIn's public Ad Library on September 26, 2026. We can see the advertiser, paid label, intro and full creative sequence. We cannot see card-level destinations or performance in those records. A polished ad is an example of a choice, not proof that the choice worked.

LinkedIn carousel ad examples

Start with the ad that resembles your buyer's task. Each example shows every card in order. Open a card at full size if the gallery makes its text or source label hard to read.

1. Fleetio: a seven-question buyer checklist

Fleetio sells fleet-management software. This nine-card paid carousel addresses government fleet teams considering a new system. The intro tells them to use the questions before scheduling demos, while they can still decide what to ask each vendor.

1. The cover promises seven questions for a government fleet software purchase. It tells the buyer what the next cards contain.
2. The first question asks which operational problems the agency needs to fix. The buyer can start with its own work before comparing vendor features.
3. The second asks whether one system can handle different departments and asset types. A municipal fleet may have vehicles, equipment and users with different workflows.
4. The third names GPS, telematics, fuel cards, finance and ERP. A buyer can bring that list into a demo and ask how each connection works.
5. The fourth asks about compliance, audit and budget-cycle records. The buyer can ask a vendor to show the report behind a feature claim.
6. The fifth asks how the system supports replacement and spending decisions. It includes a vehicle-age and service-spend statistic; check the original source before repeating that figure in your own material.
7. The sixth asks about security documentation, access rules and certifications. These could stop a public-agency purchase even if the maintenance workflow looks good.
8. The seventh brings procurement and implementation into the evaluation before the CTA.
9. The final card offers the complete evaluation checklist and red flags, continuing the task begun on the cover.

If your buyer already has a selection process, write questions they can take into a vendor call. Give each card one decision and let the final offer help finish the evaluation. Fleetio's consistent design makes the series easy to follow, though some body text is dense at feed size. Test your version at the size it will appear in the feed.

2. PostHog: a workflow people can follow

PostHog is a product analytics platform. Its seven-card carousel introduces Context Warehouse by showing how a marketer could connect acquisition and revenue data. The intro makes the output concrete: learn which channels bring customers who last.

1. A hand-drawn project cover signals that a build is coming. The live card headline says, “Your cheapest channel might be your worst.” It gives the marketer a reason to inspect the method.
2. PostHog events, ad spend, Stripe revenue and retention appear alongside SQL and PostHog AI. The reader sees the inputs before the promised output.
3. The first step attributes each customer to a first-touch channel and aligns UTM conventions. The later comparison depends on consistent source data.
4. Next, Stripe revenue and retention are connected, then ad spend is added. The card moves from acquisition data to customer value.
5. The sequence ranks channels by retained revenue and CAC payback. That addresses the opening question more directly than a chart of cheap clicks would.
6. The ad shows the intended finished view and suggests shifting budget and experiments. “Self-driving” is PostHog's product claim; the public ad does not demonstrate an autonomous result.
7. The Context Warehouse name appears once the reader has seen the workflow's inputs and intended output.

Teach the operation before presenting the product name. Show the inputs, the steps and the finished state. PostHog's small annotations need a phone-size check before you borrow that design; a label that cannot be read in the feed cannot explain the step.

3. Microsoft Advertising: a stat-led playbook pitch

Microsoft Advertising's six-card ad promotes a playbook about AI shopping. The intro and cards use market statistics to argue that marketers should prepare for shopping agents.

1. The first card says automated traffic is growing eight times faster than human traffic and names HUMAN Security in small print. This is a claim in Microsoft's ad, not a number independently established by this page.
2. The second introduces AI assistants and shopping agents as an audience, then asks what that traffic shift means for discovery.
3. A large 42% conversion figure appears with an Adobe Analytics source label. Check the original study, definition and denominator before repeating the result as fact.
4. A 72% consumer-expectation figure appears with a Microsoft Advertising survey citation. This adds buyer behavior to the traffic argument.
5. The ad then argues that brands preparing now may be discovered first. That is the step from the figures to the offer.
6. The playbook cover appears on the last card as the next step for a reader who wants to act on the changes described.

If you lead with numbers, put the source on the card and explain what each number changes for the reader. Inspect the cited report before publishing your own version, including its sample and time period.

4. Capgemini: customer stories before event details

Capgemini is a global consulting company. Its eight-card ad promoted its Dreamforce 2026 presence. The event dates printed in the ad, September 15–17, 2026, have passed; this is an archived creative example, not an invitation to register now.

1. “People experience…” appears over a photograph. It begins a thought but gives little information to someone who does not swipe.
2. “Meaningful moments” completes the phrase on the next card.
3. The ad says customers do not see the systems behind those moments and connects that idea to the Dreamforce conversations.
4. The Barclays card gives an AI contact-center example, making the idea more specific.
5. Discount Tire's card turns to a data foundation for AI and growth.
6. AXA XL's local-to-global CRM story adds a third possible session or discussion topic.
7. The date and San Francisco venue appear after the examples, once the reader has seen what the event presence is about.
8. Capgemini ends with its “Make it real” line.

An event ad can show what someone will learn before it shows the calendar details. Name the customer and the specific topic, with permission to use both. Capgemini's split opening leaves card one without the topic or event name. Put that information on the first card if people may see it alone.

5. Attentive: real message examples with a promise problem

Attentive sells an SMS marketing platform. Its eight-card carousel shows customer-message examples and points to a longer lookbook. The message screenshots make the ideas much easier to understand than a list of channel tactics would.

1. The cover says nine customer moments, while the live card headline says “6 of the 10 strategies.” The reader gets two different counts before the first example.
2. Moment 1 shows an Anaheim Ducks partner campaign with Attentive's claim of more than 75,000 opt-ins against a goal of 1,000. The ad does not show the method behind that result.
3. Moment 2 shows tiered early access for Nadine Merabi's loyalty groups, with CTR and conversion figures in the creative. The visible message explains what “early access” meant in practice.
4. Moment 4 shows a reply-based gift path for Astrid & Miyu with a 33x ROI claim. Attentive's intro separately mentions a 328x SMS ROI example. The public record does not establish that both numbers describe the same brand or campaign.
5. Moment 6 excludes recent Represent buyers from a discount send. That could avoid offering a discount to someone who just paid full price.
6. Moment 7 shows Saatva timing messages around buying behavior rather than a retail date.
7. Moment 9 pairs Steve Madden signup timing with Attentive's claimed 36% subscriber lift.
8. The final card asks readers to see all nine moments in the full resource, while its live headline says ten strategies.

Show the actual message, product screen or customer action when the lesson depends on it. Then explain the decision the team made. Keep the count in your intro, cover, numbering and CTA consistent: this ad shows six numbered moments from a longer resource. Treat every ROI, opt-in and growth figure above as an advertiser claim until you have the underlying case and attribution method.

6. Medius: a report preview with a clear map

Medius sells accounts-payable automation software. Its seven-card carousel previews a 2026 finance survey across fraud, late payments, AI trust and talent.

1. “What’s really shaping finance?” introduces the 2026 Financial Census as a research preview.
2. The ad says it surveyed 2,386 senior finance professionals and names four chapters. That map explains why the next findings sit together.
3. The fraud chapter presents an 87% figure about ignored suspected fraud. It is a Medius-reported survey finding; the ad alone does not show the question wording or sample method.
4. The late-payments card pairs an AP automation figure with continued manual intervention.
5. A human-approval threshold figure makes AI trust a governance question.
6. An AI-fluency recruiting figure completes the four-part view.
7. The final card connects the findings and invites readers to the full report.

Put the research scope and chapter map before the findings so readers know what each number belongs to. In the linked report, include the study date, sample, geography and question wording. Those details would be hard to read as tiny ad footnotes.

Is a paid image carousel the right format?

The quickest test is to write what the reader should do after the first impression. Then choose the format that makes that job easiest.

For a deeper document choice, read our LinkedIn Document Ads guide. If the idea needs footage, see LinkedIn video ad examples.

B2Linked argues that several clicks from one viewer can create several billable actions and prefers a Document Ad for some swipe-through jobs. This is a practitioner's warning; the LinkedIn help sources reviewed here do not establish it as a billing rule. Check your campaign's click definitions and costs. A document may be simpler to make and measure when the reader needs one continuous story with one destination.

LinkedIn carousel ad specs and destinations

These are the current requirements in LinkedIn's carousel specifications, checked September 26, 2026. Confirm them again in Campaign Manager before production; platform rules can change.

Every card can send someone to a different URL if the carousel is set up with landing-page destinations. You can also select one URL for all cards. With a Lead Gen Form, the CTA on every card goes to the same form. The selected public ads above do not expose their card URLs, so their creative cannot tell us which destination choice the advertisers made.

Different links are only worth using when each card makes a different promise that its page fulfills. If your cards all teach parts of one checklist, a single checklist page is easier to review. If three cards show three distinct use cases with genuinely different follow-up pages, separate URLs may fit. In either case, write the destination into the storyboard before designing the card.

Plan the sequence before opening Campaign Manager

Write the action you want a relevant viewer to take: answer a buying question, understand a workflow, read a report, register for an event or request a demo. Use that action to decide what each card must do.

A simple sequence has four jobs:

1. Make the first card understandable on its own. Name the audience, problem or thing the reader will see.
2. Give each middle card one question, step, example or finding. Each card should add information.
3. Show what the reader can now decide or do. A product can appear here if the preceding cards have explained its role.
4. Continue the same task in the CTA. A checklist can lead to the full checklist; a report preview can lead to the report.

Use five cards if the idea has five distinct jobs. LinkedIn allows up to ten, but every card needs a reason to be there.

Copy this blank card storyboard

Complete the campaign-level fields once, then add or remove card rows until every card has a distinct job. Use Unknown for an unsupplied fact and assign someone to resolve it before launch. Do not design around a result you cannot substantiate.

A filled example: security software evaluation

This example is fictional. The company, offer and buyer situation are invented to demonstrate the method. It makes no customer or performance claim.

Imagine a security software company selling to IT teams at midsize manufacturers. Its buyer needs to compare ways to investigate vendor access. The proposed offer is a free “Vendor Access Review Worksheet.” The company has not yet supplied a real URL, product screenshot, customer result or approved proof. Those fields stay Unknown until an owner provides them.

This three-question idea uses five cards: one cover, three questions and one next step. If the company later supplies a real product screen and approved customer proof, a card could show the review workflow. A research report would need a scope card and findings. A product demonstration would need visible actions and might work better as a video.

A short prompt for a first storyboard

The version below is a quick starting point when you already have the core business inputs. The complete production prompt also includes the current LinkedIn specifications, six public reference structures, strict missing-input rules, measurement fields and a launch review. It works on its own; the agent does not need this article or access to the reference ads. Have someone who knows the offer review every claim and destination.

You are helping a B2B marketer plan a paid LinkedIn image-carousel ad. Produce a review-ready storyboard, not final artwork.

Business inputs:
- Buyer and situation: [fill in]
- Offer and what the buyer receives: [fill in]
- One action wanted after seeing the ad: [fill in]
- Approved product facts and sources: [fill in or Unknown]
- Approved customer examples/results and permission: [fill in or Unknown]
- Available visuals/screenshots: [fill in or Unknown]
- Exact destination URL or Lead Gen Form: [fill in or Unknown]
- Brand/claim reviewer and campaign/link reviewer: [fill in or Unknown]

Method:
1. First decide whether an image carousel is suitable. Choose a document if the buyer needs to read a continuous guide, video if movement or spoken explanation is essential, or one image if there is only one point. Explain the decision in two sentences.
2. If carousel fits, choose 2–10 cards according to the distinct questions, steps, examples or findings available. Do not fill a quota.
3. Card 1 must make a complete promise to someone who never swipes. Middle cards each add one different piece of information. The last card offers a next step that continues the task.
4. Use ordinary words. Write card headlines at 45 characters or fewer. Draft intro text at 150 characters or fewer unless there is a stated reason to use more. Plan square 1080 × 1080 still images and review at small feed size.
5. For every card, output: position, job, exact on-card copy, visual to create or show, card headline, destination/form, claim/source, owner, and open question. Label a mockup or fictional example.
6. A landing-page carousel may have different URLs per card. If the input says Lead Gen Form, use the same form CTA on all cards. Do not invent URLs, screenshots, customer names, results or permission.

Missing-input behavior:
- If buyer, offer or desired action is missing, stop and ask for it before drafting cards.
- If a URL, approved proof, visual or reviewer is missing, write Unknown in the relevant field, name the owner who must supply it, and continue only with claims that do not depend on it.
- Never turn an Unknown into an assumed fact or say the ad is ready to launch while a launch-critical field is Unknown.

Output:
A. Format decision and reason.
B. Campaign-level input table with supplied facts and Unknowns.
C. Card-by-card storyboard table using the fields above.
D. The exact first-card promise and why it makes sense alone.
E. A pre-save review list: claims, mobile readability, card order, headlines, destinations/form, tracking and approval owners.
F. Launch status: Ready or Hold, with every unresolved item and its owner. A draft may be complete while launch status remains Hold.

The prompt produces a draft storyboard. Before launch, check the actual offer, Campaign Manager preview and permission for any customer story with the people responsible for them.

Help a B2B marketer plan a paid LinkedIn image-carousel ad. Return a storyboard for review. Do not present it as finished artwork or a launched ad. Everything needed to draft the storyboard is below; the marketer does not need to give you an article, a browsing session or access to reference ads.

BUSINESS INPUTS (replace each bracket with a supplied answer or the literal word Unknown)
- Company, product and offer: [ ]
- Buyer and current situation: [ ]
- One action wanted after seeing the ad: [ ]
- What the destination actually delivers: [ ]
- Exact approved landing URL(s) or Lead Gen Form ID, and destination mode (one landing page, different landing pages, or one form): [ ]
- Approved product facts and their source/owner: [ ]
- Approved customer examples, names, numbers and publication permission, if any: [ ]
- Available image assets/screenshots and rights/owner: [ ]
- Product/claim reviewer and campaign/link/tracking reviewer: [ ]
- Tracking plan: card clicks, landing/form event, qualified CRM outcome, reporting window and attribution limits: [ ]
- Brand constraints and any desired card count: [ ]

METHOD AND FORMAT CHOICE
1. State what the buyer needs to do and the one next action the ad asks them to take. Choose the format before writing cards. A paid image carousel fits separate questions, stages, examples or findings. Choose a Document Ad when the buyer needs to read a continuous guide inside LinkedIn, a video when motion or spoken explanation is part of the evidence, or a single image when there is only one point. If another format fits better, explain the choice and stop before the carousel storyboard.
2. If an image carousel fits, use 2–10 still-image cards. Give each card a distinct job; treat any requested count as a ceiling. Card 1 makes a complete promise to someone who never swipes. Each middle card adds one different question, step, example or finding. The final CTA continues the task begun on card 1. Check that any number promised on the cover matches the content cards.
3. Plan square 1080 × 1080 still images; inspect the actual crop and text at feed size. LinkedIn's specifications checked September 26, 2026 say 2–10 still-image cards, JPG/PNG/nonanimated GIF, up to 10 MB per card, 45-character card headlines, 255-character introductory text (LinkedIn recommends 150 or fewer), and destination URLs beginning http:// or https://, up to 2,000 characters. Recheck current Campaign Manager specs before saving; LinkedIn says saved carousel cards cannot be edited. Sources: https://www.linkedin.com/help/lms/answer/a427022 and https://www.linkedin.com/help/lms/answer/a421188.
4. Choose one destination mode. With landing pages, cards may share one URL or have distinct URLs only when each page fulfills that card's promise. With a Lead Gen Form, every card uses the same form CTA. Never fabricate a URL or form ID. Show the exact destination on every card, or Unknown with its owner.
5. Write ordinary, specific words. For each card, give its job, exact on-card copy, image to create or show, headline of 45 characters or fewer, exact destination/form, claim and source/permission, and owner/review status/open question. Label every fictional layout and mockup. Never invent proof, product capabilities, screenshots, customer names, quotations, results, permissions or accessible links. A public ad shows a structure the advertiser chose; its creative does not tell you whether the ad performed well.
6. Keep measurement layers separate: per-card clicks are interactions, landing-page visits or form events are next actions, and qualified CRM outcomes require later qualification and attribution. If attribution or event tracking is Unknown, say so. Do not turn clicks or swipes into pipeline.

PUBLIC REFERENCE SUMMARY (structure only; do not copy words, visuals, brands, statistics or claims)
- Fleetio, https://www.linkedin.com/ad-library/detail/1428305433: nine captured creative cards use a numbered checklist for government fleet software buyers. The structure is cover, one buying question per card, then a deeper checklist invitation.
- PostHog, https://www.linkedin.com/ad-library/detail/1515629073: seven captured creative cards explain a marketing attribution workflow, moving from parts to steps to a product close. Borrow the one-step-per-card logic only.
- Microsoft Advertising, https://www.linkedin.com/ad-library/detail/1598598776: six captured creative cards move from an AI-shopping claim through figures with source labels to a playbook offer. The figures are advertiser claims, not evidence for your business.
- Capgemini, https://www.linkedin.com/ad-library/detail/1531363983: eight captured creative cards build from curiosity to a thesis, customer-story cards and an event close. Customer names require your own permission if adapted.
- Attentive, https://www.linkedin.com/ad-library/detail/1547300933: eight captured creative cards show message examples and a longer resource, but the advertised count and visible sequence do not fully agree. Match your own cover promise to your actual cards.
- Medius, https://www.linkedin.com/ad-library/detail/1543003393: seven captured creative cards turn a finance report into method, findings, synthesis and a report invitation. Any new finding needs its own real report source.
These are public LinkedIn Ad Library records whose full archived creative sequences were inspected September 2026. Their card destination URLs and performance were not available in the archived records. Do not infer landing-page setup, cost, click rate, leads or revenue from them.

WORKED ADAPTATION, CLEARLY FICTIONAL
Imagine a security software company offering a Vendor Access Review Worksheet to an IT lead at a midsize manufacturer. The buyer would use it to review one current vendor account. A five-card draft opens with “Three questions before you renew vendor access.” The next three cards ask what systems the vendor can reach, who approved access, and when it expires. Card 5 invites the buyer to use the worksheet. These are editorial questions, not product or risk-reduction claims. The worksheet URL, real cover image, product facts, tracking and named approvers are Unknown, so launch status is Hold. Keep this fictional company out of the user's business facts.

MISSING-INPUT RULE (OVERRIDES THE NORMAL OUTPUT)
- If company/offer, buyer/situation or one desired action is absent or Unknown, stop. Output only a short “Missing core inputs” section with up to three focused questions and the fields that cannot yet be drafted. Do not output cards, placeholder copy or Ready status.
- If destination behavior/delivery is absent, mark destination mode and every card destination Unknown; name the campaign owner and keep launch on Hold. Do not imply that a page or form exists. If the offer itself cannot be explained without an absent source, stop and ask for that source as a core input.
- If proof, asset, URL, permission, tracking definition or reviewer is absent, write Unknown in the relevant campaign and card fields, name the owner who must supply it, and draft only source-independent editorial questions or approved facts. Remove any evidence-dependent claim. Never silently substitute a fictional example or reference-ad claim.
- Unknown in a launch-critical field always means Hold. A complete draft is not a launch approval. Do not call any artifact, URL, event, person or source verified unless the user supplied proof of verification.

OUTPUT CONTRACT (ONLY WHEN CORE INPUTS ARE PRESENT)
A. Format decision: buyer task, one next action, selected format and reason. If not a carousel, give the more suitable format outline, missing inputs and Hold/Ready rationale; stop before the card table.
B. Campaign record, using exactly these fields: company and offer; buyer and situation; one action; format decision; destination mode; exact URL(s)/form ID; allowed evidence with source/permission; claims needing approval; image assets/rights; product/claim reviewer; campaign/link/tracking reviewer; tracking plan with three separate measures, reporting window and attribution limits; first-card promise; final CTA/delivery.
C. Introductory text with character count. Aim for 150 or fewer characters. Explain any longer copy and never exceed 255.
D. Card table with exactly these columns: position; card job; exact on-card copy; visual to create or show; card headline and character count; exact destination URL or form ID; claim and source/permission; owner, review status and open question. Use 2–10 rows only. Do not pad to the user's preferred count.
E. State why card 1 works alone, trace any number promised on it to the matching middle cards, and explain the handoff from the final card to the actual destination.
F. Pre-save review: card order, image dimensions/file types/sizes/crops, mobile readability, headline and intro lengths, claims/permissions, each destination or shared form, tracking events, current Campaign Manager preview and named sign-offs. Mark each Pass, Unknown or Fail with an owner. A prompt cannot perform the preview or URL test by itself.
G. Launch decision: Ready or Hold. List every unresolved launch-critical item and owner. Say Ready only when the user has supplied evidence that the exact assets, links/events, permissions, preview and named reviews passed. Otherwise Hold.
H. After-launch observation plan: what to count for card clicks, destination/form events and qualified CRM outcomes, with reporting windows and attribution limits. Unknown remains Unknown; no invented benchmark or outcome.

Build the ad in Campaign Manager

LinkedIn's current creation guide uses ad set terminology. Read the screen you are on rather than following an older tutorial's label when the two differ.

1. Check access. LinkedIn says you need the right Page permission (super admin, content admin or Sponsored Content poster) and creative manager access or higher on the ad account. If the create control is missing, solve permissions first.
2. Create or open an eligible ad set. LinkedIn lists brand awareness, website visits, engagement, website conversions and lead generation as creation objectives. The ad set controls audience, placement and spend.
3. Go to “Ads in this ad set” and choose “Create new ad(s).” Name the ad for the team. That internal name is not the public card headline.
4. Add the intro and choose the destination behavior. Enter the introductory text and a destination URL. If every card should go to the same page, select the checkbox for one destination. If cards need separate pages, leave that option off and provide each card's URL. For lead generation, select the CTA and existing or new form in the Form details section.
5. Add the cards. Upload each image, review the crop and add its headline. LinkedIn allows two to ten cards. Use the storyboard order, then use the reorder control if the upload order changed.
6. Preview before saving. Read the first card alone. Then inspect the sequence, crop, small text, headlines and every available destination. LinkedIn says cards cannot be edited after the ad is saved, so a rushed save creates avoidable rework.
7. Save and confirm the ad is added to the ad set. Keep “Add to ad set” selected. Set the ad rotation options if needed. Launch the new ad set or save changes to an existing one only after the campaign review is complete. LinkedIn reviews ads before they appear.

For a screen recording of card upload, headline and destination entry, watch Surfside PPC from 12:20 to 14:35. For card removal, crop and reordering, see Paid Media Pros from 05:10 to 06:30. Both walkthroughs were published in 2023. Use them to see the actions, and use LinkedIn's current help pages for today's labels, eligibility and limits.

Check the ad before and after launch

An ad can look clear in a design file and become unreadable in the feed. Check the Campaign Manager preview and open the destination on a phone.

Before saving the cards:

• Read card one without swiping. Does it tell the intended buyer what is coming?
• Read every card at feed size. Can you understand the main point without zooming?
• Check that each middle card adds one distinct question, step, finding or example. Cut repeats.
• Compare the intro, cover, numbering and final CTA. Do they promise the same number of things? Attentive's conflicting nine/ten wording shows why this check matters.
• Check every customer name, screenshot, statistic and quote against its source and approval. If a claim is not cleared, remove it or mark the ad on Hold.
• Confirm image dimensions, file size, card count, headlines, crop and order against the current specifications.
• Open each destination URL from the plan. Check that the page fulfills the card's promise, works on mobile and has the intended tracking parameters. For a form ad, confirm that every card points to the same approved form.
• Name the person who signs off on the offer and the person who signs off on campaign setup. An empty owner is a Hold.

After launch:

• Separate delivery and response: impressions, per-card clicks and card-level click-through rate show what people touched. LinkedIn describes card-level reporting, so look for a card where interest drops or one that earns attention on its own.
• Check the next action: landing-page visits, form starts, submissions or another event appropriate to the offer. A click on a card is not a completed buyer task.
• Check sales quality later: accepted leads, qualified opportunities and pipeline, if your tracking and CRM can connect them. Do not call a high-swipe ad a pipeline winner without that evidence.
• Change one material thing at a time where possible: the first-card promise, card order, offer, audience or destination. Record the version and the question the change is meant to answer.

If paid-media cost is the constraint, our LinkedIn ads cost guide covers the wider budget and measurement questions. If you need help with the campaign and creative work together, see how Maestro approaches LinkedIn ads.

LinkedIn carousel ads: common questions

Can LinkedIn carousel ads contain video?

No. LinkedIn's current setup help says video cannot be added to carousel image ads. Use a video ad when motion or spoken explanation is central to the message.

How many cards should a LinkedIn carousel ad have?

LinkedIn allows two to ten. Choose the number of distinct points you can support. A five-card sequence can use a cover, three steps and a close. A seven-question checklist might need nine cards, as Fleetio's example shows. Do not add cards just to reach ten.

What size should LinkedIn carousel ad images be?

LinkedIn recommends a square 1080 × 1080 pixel image for each card, with a 10 MB maximum file size. It scales the card in the ad, so read the finished creative at small size before saving. Keep the current official specs open during export.

Can each card have a different link?

Yes, for landing-page destinations. LinkedIn also lets you select one URL for all cards. If you use a Lead Gen Form, each card's CTA points to the same form. Decide which behavior fits the offer before designing the close.

Are organic LinkedIn carousel posts the same thing?

No. People often call a swipeable organic document post a “carousel,” but the paid image carousel described here is a Sponsored Content ad made of separate image cards in Campaign Manager. A Document Ad uses a document for the reading experience. The creative and setup requirements are different.

Can I edit cards after saving a carousel ad?

LinkedIn's creation guide says the carousel cards cannot be edited after the ad is saved. Review the crop, order, copy and destinations before that point. If the campaign changes later, plan on a new creative version rather than assuming you can quietly patch one card.

Want another set of eyes on the ad?

If you have a LinkedIn campaign or draft storyboard, Maestro's free Demand Gen Roast reviews the audience, the ad, its destination and how you measure the response. Bring the first-card promise, the full sequence and the destination so the review can address the handoff between them. Get a free Demand Gen Roast.