Reach the exact people sales wants
We take your account and contact list, add the data needed to match those people, and build audiences in LinkedIn and Meta.
Run Ads to the Exact People
Your Sales Team Wants to Reach
Maestro runs ads for PE-owned and VC-backed B2B companies. In 90 days, we turn your sales list into matched LinkedIn and Meta audiences, run founder-led ads, and track engagement and qualified meetings in your CRM.
Experience behind Maestro
We Believe Sales & Marketing Should Work Together
Sales has a list of companies and people it wants to reach. Marketing often runs ads to a broader audience. The two teams end up reaching different people.
Sales & GTM
Dream account list
×
Not connected
Marketing
Broad targeting
The Maestro way puts sales and marketing inside one system.
Your sales list guides who sees the ads. Your founder brings the message. Sales sees engagement and qualified meetings in the CRM.
SalesNamed accountsOpen opportunitiesAccount updates
Coordinated byMaestroMatch contactsRun adsShare engagement
MarketingFounder creativeLinkedIn + MetaLanding pages
Start with the sales listOne list · Shared resultsSend results back to sales
How it works
We handle the audience, ads, and tracking.
See what we own in a LinkedIn ads engagement or a B2B Meta campaign, including the inputs your team supplies.
Build trust with founder-led ads
We promote your founder’s posts on LinkedIn and turn their ideas into video and image ads for LinkedIn and Meta.
Help sales follow up
We build landing pages and send engagement and qualified meetings to your CRM. We use that data to improve the ads and help sales decide who to follow up with.
Put the right message in front of the right buyers.
We turn your sales copy, customer testimonials, and founder posts into ads that answer buyers’ questions and objections.
Your sales message
Thought Leader Ad
Promote a founder or executive’s LinkedIn post to your target list.
Founder video
Answer the questions and objections sales hears most.
Product walkthrough
Show how your product solves the problem buyers care about.
Static ad
Share your offer or a customer testimonial with your target list.
Examples of ad formats, not client campaigns or results.
Exactly what we do, step by step
We build the audience, ads, conversion path, measurement, and operating system—in that order.
Start with the sales list
We define the accounts, buying roles, and contacts your sales team actually wants to reach. No broad audience gets substituted for the real list.
Enrich, match, and sync the audience
We enrich each contact with the identity data the platforms use, create the matched audiences, sync them to LinkedIn and Meta, and report matched reach.
Turn your point of view into ads
We select or help shape the strongest executive posts for LinkedIn, then create founder-led video, AI-assisted walkthroughs, and static ads for Meta.
Build and test the conversion path
We test native Instant Forms against a focused landing page and booking flow instead of assuming which funnel will win.
Connect the platforms to your CRM
Clicks and engagement become visible to sales. Qualified booked meetings—not just form fills—become the conversion signal sent back to LinkedIn and Meta.
Optimize, report, and hand off
We shift spend toward the messages and paths that produce qualified interest. You see spend, reach, creative, meetings, and pipeline—and keep the operating system after 90 days.
What we measure Maestro against
These are the business outcomes we track from your baseline. They are the standard we optimize toward—not guaranteed results.
01Recognized
02Engaged
03Meeting
04Pipeline
Qualified meetings from ads
Track whether direct ad response turns into meetings with the right accounts—not just form fills.
Outbound reply and meeting rates
Compare contacts receiving paid air cover with a holdout group when the audience is large enough.
Sales-call readiness
Look for prospects arriving with more context about the problem, point of view, and offer.
Closed-won rate
Measure whether continued education helps more open opportunities turn into customers.
Time from first touch to signature
Track whether greater familiarity helps shorten the sales cycle.
Pipeline from the target list
Measure whether the same named audience creates more qualified pipeline.
Performance marketing discipline,
applied to B2B
The offer is new. The experience behind it is not.
$100M+Paid media managedFor brands selling directly to consumers
300+B2B owners helpedWith growth and winning clients
$300K/moAgency builtGrown entirely through LinkedIn
7 figuresAgency saleSold in October 2022
I built Maestro around what I know: paid ads, LinkedIn, and sales.
I came up through MuteSix and managed more than $100M in ads for consumer brands, where every click had to earn its keep. Then I built my own agency to roughly $300K per month—100% through LinkedIn—and sold it for seven figures in October 2022.
Since then, I’ve helped more than 300 B2B founders and agency owners explain what they do, create content, and win clients. I’ve seen how hearing from a founder builds trust in a way polished company ads rarely do.
Maestro brings those lessons together: DTC performance discipline, LinkedIn-native founder content, and modern contact-level audience matching. The result is a paid system built around the people sales actually wants—not anonymous traffic.
Tim KeenFounder, Maestro
What founders say about working with Tim
These reviews are from Tim’s earlier LinkedIn and agency advisory work, not the new Maestro offer.
“The important thing is the number of booked calls into my calendar with qualified leads. I'm really fully booked at the moment—almost too booked—with loads of leads coming in through my LinkedIn directly.”
“A lead gen system that gets me leads that are already half closed because of my content.”
“Because Tim's owned his own agency and sold it, he's got very nuanced, different ideas that you haven't heard before.”
“He gives you very clear, very specific things to go after. He just knows how to identify problems and make you want to trust him.”
“Over the course of the program with Tim I doubled revenue in about two months. Since then we've been growing a lot.”
“Since taking the course, LinkedIn has become a lead gen source for us, which is awesome. It was nothing before.”
“Tim's hands-on approach and the actionable tips he shares are second to none.”
“Tim's insights are actionable, the videos are concise, and the exercises are relevant, fun, and reinforce the learnings.”
Maestro is likely a fit if:
- You sell deals worth $50K+
- Sales already has named accounts or contacts
- You can invest at least $10K/month in media
- A founder or executive can contribute a real point of view
- You want to measure qualified meetings and pipeline—not just leads
Common questions
What to expect when we work together.
Who is this for?+
PE-owned and VC-backed B2B companies with a target account list and a sales team ready to follow up.
What do you need from our team?+
We need your target list and access to your LinkedIn and Meta ad accounts, CRM, and tracking. A founder or executive shares ideas and approves the ads. Expect one working session each week, plus time for approvals.
How quickly will campaigns go live?+
The goal is to launch the first audience and campaigns in 14 days. Timing depends on list quality, account access, tracking readiness, approvals, and how quickly we can obtain usable founder or executive content.
We are already running paid media. What changes?+
We build campaigns around your sales list and your founder’s ideas. We track engagement in your CRM and use qualified-meeting data to improve the ads.
Do we need to publish constantly on LinkedIn?+
Ideally, your founders are posting at least 3 times a week on LinkedIn. If that is not already happening, we can connect you with partners who can help you spin that up, or give you some practical tips for making it happen.
Do you guarantee that only our list sees the ads?+
No. We build audiences from your list and turn off audience expansion where the platforms allow it. Who sees the ads still depends on contact matching, platform rules, and minimum audience sizes. We report how many contacts match and how far the ads reach.
How will we measure whether it works?+
We track audience matches, ad reach, clicks, form submissions, booked and qualified meetings, and sales progress. We look at whether the accounts on your list engage, book meetings, and move closer to a deal.
What happens after 90 days?+
You keep the audiences, campaigns, ad creative, landing pages, tracking, and reports. Your team can take over, or we can agree on a plan for us to keep managing the ads.
Get your free Demand Gen Roast.
I’ll review your ad accounts and demand gen strategy, tell you what’s wrong, and show you what I’d fix first. You choose how polite I am. Either way, you leave with specific, useful advice.
01ApplyTell us about your market, deal size, and current paid setup.
02Fit callWe review your list, sales motion, tracking, and economics together.
03Clear recommendationYou get an honest view of whether Maestro is the right next move.
Get better at demand gen.
Practical emails from Tim on ads, messaging, and reaching the right buyers.