# LinkedIn image-carousel storyboard · fictional worked example

This is a teaching example, not a real advertiser campaign. The company, product and worksheet are invented. No product result, customer story, live URL or permission is implied. Launch stays **Hold**.

## Campaign record

| Field | Filled answer | Owner or source |
| --- | --- | --- |
| Company, product and offer | Fictional security software company; proposed Vendor Access Review Worksheet | Fictional example |
| Buyer and current situation | IT lead at a midsize manufacturer preparing a vendor-access review | Fictional example |
| One action after seeing the ad | Open the worksheet and assess one current vendor account | Fictional example |
| Format decision and reason | Image carousel: three separate review questions can each occupy one card | Editorial judgment |
| Destination mode | One landing page proposed; delivery and mode not verified | Campaign manager, Unknown person |
| What the destination actually delivers | Proposed worksheet; real resource Unknown | Campaign manager, Unknown person |
| Exact approved URL(s) or form ID | Unknown on every card | Campaign manager, Unknown person |
| Evidence allowed to show and publication permission | Source-independent editorial questions only; no customer proof | IT subject expert, Unknown person |
| Claims needing approval | Any product, time-saving or risk-reduction claim | Product/legal, Unknown person |
| Image assets, screenshots and rights | Unknown; card concepts below are not finished images | Designer and asset owner, Unknown people |
| Product/claim reviewer | Unknown person | Product lead |
| Campaign/link/tracking reviewer | Unknown person | Campaign manager |
| Card clicks to count | Proposed per-card clicks; event definition Unknown | Campaign manager |
| Landing or form event to count | Worksheet-page visit or form event Unknown | Campaign manager |
| Qualified CRM outcome to count | Definition Unknown | Revenue-operations owner |
| Reporting window and attribution limits | Unknown | Campaign manager and revenue operations |
| First-card promise | Three questions before you renew vendor access | Fictional editorial framing |
| Final CTA and delivered resource | Review one vendor account with the proposed worksheet; actual delivery Unknown | Campaign manager |

## Introductory text

Proposed text: "Before you renew a vendor's access, check what it reaches, who approved it and when it expires. Use these three questions to start the review."  
Character count: **142**. This is fictional editorial copy, not approved ad copy.

## Card sequence

Five cards make the cover promise true: one cover, three questions and one CTA. Every destination remains Unknown.

| Position | Card job | Exact on-card copy | Visual to create or show | Headline (character count) | Exact URL or form ID | Claim, source and permission | Owner, review status and open question |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Complete opening promise | Three questions before you renew vendor access | Proposed worksheet cover, not yet supplied | Three questions before renewal (30) | Unknown; campaign manager | Editorial framing; no outcome claim | Product lead, Unknown person; Hold. Is the offer real? |
| 2 | Scope | What can this vendor access? | Illustrative list of systems, not a product screenshot | What can this vendor access? (28) | Unknown; campaign manager | Internal access inventory needed; no supplied source | IT subject expert, Unknown person; Hold. Which systems may be named? |
| 3 | Ownership | Who approved that access? | Fictional permission-entry layout, clearly labeled | Who approved that access? (25) | Unknown; campaign manager | Fictional field example, not customer data | IT subject expert, Unknown person; Hold. What real approval field exists? |
| 4 | Expiry | When does access expire? | Illustrative renewal date and review prompt | When does access expire? (24) | Unknown; campaign manager | Internal policy needed; no supplied source | IT subject expert, Unknown person; Hold. What policy governs expiry? |
| 5 | Next action | Review one vendor account | Proposed worksheet cover with first field visible; asset Unknown | Review one vendor account (25) | Unknown; campaign manager | Real worksheet asset Unknown | Campaign manager, Unknown person; Hold. Where is the real worksheet? |

## Handoff check

Card 1 works alone because it names the decision and promises three questions. Cards 2, 3 and 4 ask those three questions. Card 5 invites the same review task in a worksheet. The handoff cannot be approved until a real worksheet and URL exist.

## Pre-save review

| Check | Status and owner |
| --- | --- |
| Card order and promised count | Pass for this draft; editorial owner |
| Real images, dimensions, file types, file sizes and feed crop | Unknown; designer and campaign manager |
| Mobile readability in Campaign Manager preview | Unknown; campaign manager |
| Headline and intro character counts | Pass for this draft; editorial owner |
| Claims, source permission and image rights | Unknown; product/legal and asset owner |
| Exact destination and tracking events | Unknown; campaign manager |
| Named product, campaign and link sign-offs | Unknown; product lead and campaign manager |

Launch decision: **Hold**. A finished draft is not permission to launch. The resource, URL, images, tracking, actual preview and named reviews are all unresolved.

## After-launch observation

Card clicks: measure separately by card if tracking is configured; exact event definition Unknown.  
Destination event: worksheet-page visit or form event; implementation Unknown.  
Qualified CRM outcome: qualification rule and attribution Unknown.  
Reporting window: Unknown. Do not treat clicks as qualified pipeline.

Current specification sources checked September 26, 2026: https://www.linkedin.com/help/lms/answer/a427022 and https://www.linkedin.com/help/lms/answer/a421188.