# LinkedIn image-carousel storyboard · blank worksheet

Fill this out before designing cards. Use **Unknown** for any unsupplied fact, name the owner, and keep launch on Hold until the missing item is checked. Make 2–10 cards, but only as many as the idea needs. Every card needs one distinct job.

## Campaign record

| Field | Your answer | Owner or source |
| --- | --- | --- |
| Company, product and offer |  |  |
| Buyer and current situation |  |  |
| One action after seeing the ad |  |  |
| Format decision and reason |  |  |
| Destination mode: one page, separate pages or one Lead Gen Form |  |  |
| What the destination actually delivers |  |  |
| Exact approved URL(s) or form ID |  |  |
| Evidence allowed to show and publication permission |  |  |
| Claims needing approval |  |  |
| Image assets, screenshots and rights |  |  |
| Product/claim reviewer |  |  |
| Campaign/link/tracking reviewer |  |  |
| Card clicks to count |  |  |
| Landing or form event to count |  |  |
| Qualified CRM outcome to count |  |  |
| Reporting window and attribution limits |  |  |
| First-card promise |  |  |
| Final CTA and delivered resource |  |  |

## Introductory text

Text:  
Character count:  

Aim for 150 characters or fewer. Current LinkedIn limit checked September 26, 2026: 255 characters. Recheck in Campaign Manager.

## Card sequence

Duplicate or remove rows to keep 2–10 cards. The headline limit checked September 26, 2026 is 45 characters per card. Record the exact destination for every card; a shared Lead Gen Form uses the same form on every card.

| Position | Card job | Exact on-card copy | Visual to create or show | Headline (character count) | Exact URL or form ID | Claim, source and permission | Owner, review status and open question |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Complete promise if no one swipes |  |  |  |  |  |  |
| 2 | First distinct point |  |  |  |  |  |  |
| 3 | Next distinct point |  |  |  |  |  |  |
| 4 | Next point or synthesis |  |  |  |  |  |  |
| 5 | Next action |  |  |  |  |  |  |

## Handoff check

What does card 1 promise on its own?  
If the cover promises a number, which cards deliver that count?  
How does the final CTA continue the same task at the destination?  

## Pre-save review

Mark each Pass, Unknown or Fail and name the owner: card order; 1080 × 1080 source images and actual feed crop; JPG, PNG or nonanimated GIF; up to 10 MB per card; readable text at mobile size; headlines and intro lengths; claims and rights; exact links or shared form; tracking events; live Campaign Manager preview; named sign-offs. Saved carousel cards cannot be edited under the LinkedIn help guidance checked September 26, 2026.

Launch decision: **Hold / Ready**  
Unresolved launch-critical items and owners:  

## After-launch observation

Card clicks (interaction):  
Landing or form events (next action):  
Qualified CRM outcomes (later result):  
Reporting window and attribution limits:  

Sources for current specifications: https://www.linkedin.com/help/lms/answer/a427022 and https://www.linkedin.com/help/lms/answer/a421188. Recheck before saving.