# Worked LinkedIn Text Ads test handoff

This is a fictional example. It demonstrates the record and does not report a Maestro or client result.

## Decision

- Offer: B2B ad measurement review
- Buyer: Demand generation lead
- Objective: `website_visits`
- Desktop audience fit: `true`
- Compact message fit: `true`
- Format decision: `Use`
- Reason code: `FIT-USE`
- Reason: The offer fits one compact claim, the objective is supported and the proposed audience has a desktop use case.
- Next action: Review the three variants and validate the accepted revision in Campaign Manager.

## Approved claims

| Claim ID | Verbatim approved text | Source reference | Permission |
| --- | --- | --- | --- |
| CLM-1 | Review five outcome layers | FICTIONAL-OFFER-BRIEF | approved for this worked example |
| CLM-2 | The review shows where an ad outcome sequence stops | FICTIONAL-OFFER-BRIEF | approved for this worked example |
| CLM-3 | The review template includes a spend ceiling, conversion, stop rule and owner | FICTIONAL-OFFER-BRIEF | approved for this worked example |

## Sources

| Source ID | Reference | Captured at | SHA-256 or locator | Permitted use |
| --- | --- | --- | --- | --- |
| FICTIONAL-OFFER-BRIEF | Fictional worked-offer brief | 2026-10-01 | `private:fictional-offer-brief` | Worked-example claim only |

## Image receipt

- Asset ID: FICTIONAL-LOGO-1
- Declared MIME: image/png
- Sniffed MIME: image/png
- Full decode valid: true
- Decoded width: 100
- Decoded height: 100
- Raw bytes: 220
- SHA-256: `fixture-bound in the executable test corpus`
- Image check: Pass in the worked fixture; replace with the production asset receipt

## Copy variants

### Variant 1

- Variant ID: V-1
- Route label: Buyer problem
- Headline: Where did pipeline stall?
- Headline code points / UTF-16 / enforced: 25 / 25 / 25
- Description: Trace delivery, clicks, site actions, CRM acceptance and revenue.
- Description code points / UTF-16 / enforced: 65 / 65 / 65
- Claim IDs: CLM-2
- Semantic support: supported for the fictional worked offer

### Variant 2

- Variant ID: V-2
- Route label: Review handoff
- Headline: B2B ad review template
- Headline code points / UTF-16 / enforced: 22 / 22 / 22
- Description: Build a test with a spend ceiling, conversion, stop rule and owner.
- Description code points / UTF-16 / enforced: 67 / 67 / 67
- Claim IDs: CLM-3
- Semantic support: supported for the fictional worked offer

### Variant 3

- Variant ID: V-3
- Route label: Five-layer method
- Headline: Five-signal ad review
- Headline code points / UTF-16 / enforced: 21 / 21 / 21
- Description: Keep delivery, site, CRM and commercial evidence in separate rows.
- Description code points / UTF-16 / enforced: 66 / 66 / 66
- Claim IDs: CLM-1
- Semantic support: supported for the fictional worked offer

## Bounded test

- Audience: US B2B demand generation leaders
- Audience permission: confirmed for the fictional example
- Destination URL: https://example.com/review
- Destination local check: Pass
- Learning goal: Learn whether the compact offer earns qualified site visits from the proposed desktop audience.
- Bid basis: CPC
- Bid-basis reason: The first signal that matters is a qualified click into the review page.
- Spend ceiling amount: 500
- Currency: USD
- Period: seven days
- Conversion definition: Submitted review request accepted by the fictional CRM rule
- Owner: Demand generation lead

## Stop conditions

| Condition ID | Metric | Operator | Threshold | Window | Action |
| --- | --- | --- | --- | --- | --- |
| STOP-1 | Spend | gte | 500 USD | seven days | Pause new delivery and review all five outcome layers |

## Outcome evidence

| Layer | State | Value | Evidence reference |
| --- | --- | --- | --- |
| Delivery | unknown |  |  |
| Click | unknown |  |  |
| Site action | unknown |  |  |
| CRM acceptance | unknown |  |  |
| Commercial outcome | unknown |  |  |

## Native validation

- State: unknown
- Target account reference: Unknown
- Campaign/creative reference: Unknown
- Evidence reference: Unknown
- Approved revision: Unknown
- Approved fingerprint: Unknown

## Readiness

- Handoff readiness: Launch Hold
- Reason code: `READY-LOCAL-PASS`
- Reason: The local fields pass, but no revision-bound native validation receipt exists.
- Open questions: Does the target account expose Text Ads for this objective, and does the native preview match the accepted copy?
- Open request IDs: `REQ-NATIVE`

## Review

- Revision: 1
- Fingerprint: generated by the executable fixture; do not reuse for production
- Locally approved revision: 1
- Locally reviewed fingerprint: same fictional-record fingerprint generated by the executable fixture
- Shape: true
- Semantic evaluation: true
- Readable output: true
- Source traceability: true
- Limit checks: true
- Final verdict: true for the fictional local record
- Reviewer: fixture runner and later human reviewer
- Reviewed at: 2026-10-01

The local review binding above describes this fictional record only. It is separate from the Unknown native receipt. The record can pass local review while readiness stays Launch Hold. Launch Ready needs matching native evidence.