[ { "id": "document-reading", "label": "Finished report for in-feed reading", "input": { "campaign_name": "Incident-response guide reading", "offer": "Approved incident-response guide", "buyer": "Cold security practitioners", "objective": "engagement", "desired_action": "read_document", "audience_temperature": "cold", "placement_requirement": "feed", "device_requirement": "cross_device", "available_assets": [ { "asset_type": "finished_document", "state": "verified_available", "evidence_ref": "asset://incident-response-guide-final" }, { "asset_type": "document_cover", "state": "verified_available", "evidence_ref": "asset://incident-response-cover-final" } ], "permissions": [], "proof_available": "research_or_data", "capture_layer": "none", "production_owner": "Noah", "measurement_owner": "Mira", "measurement_plan": { "delivery": { "state": "defined", "definition": "Mira: impressions and spend from the LinkedIn Campaign Manager campaign-performance CSV for the first 14 days after launch." }, "interaction": { "state": "defined", "definition": "Mira: clicks and click-through rate from the LinkedIn Campaign Manager ad-performance CSV for the first 14 days after launch." }, "site": { "state": "not_applicable_with_reason", "reason": "The declared test has no site event." }, "crm": { "state": "not_applicable_with_reason", "reason": "The declared test has no crm event." }, "commercial": { "state": "not_applicable_with_reason", "reason": "The declared test has no commercial event." } } }, "result": { "validation": "valid", "contract_id": "maestro.linkedin-ad-types.decision.v1", "contract_version": "0.1.1-evidence", "decision": "ready", "primary": { "format": "document", "label": "Document Ads", "fit_score": 19, "score_components": { "desired_action_exact_match": 5, "placement_exact_match": 4, "all_required_assets_verified": 4, "proof_matches_story_unit": 2, "audience_temperature_matches_commitment": 2, "capture_layer_matches_action": 2 }, "availability_state": "documented", "story_unit": "a multi-page document previewed in the feed", "implementation_route": "/linkedin-document-ads/", "reason": "Fits the supplied read_document action, objective availability, surface/device, verified assets and capture choice.", "tie_break_rule": "Weighted fit first; on equal score, fewer required assets/permissions, then fixed contract order. Not a performance ranking." }, "backup": null, "backup_reason": { "reason_code": "NO-QUALIFIED-BACKUP", "reason": "No second format passed every hard constraint." }, "exclusions": [ { "format": "single_image", "reason_code": "EXCLUDE-ACTION", "reason": "The format's story unit does not support the supplied action.", "reason_codes": [ "EXCLUDE-ACTION", "EXCLUDE-ASSET" ] }, { "format": "carousel_image", "reason_code": "EXCLUDE-ASSET", "reason": "A required finished asset is not verified available.", "reason_codes": [ "EXCLUDE-ASSET" ] }, { "format": "video", "reason_code": "EXCLUDE-ACTION", "reason": "The format's story unit does not support the supplied action.", "reason_codes": [ "EXCLUDE-ACTION", "EXCLUDE-ASSET" ] }, { "format": "event", "reason_code": "EXCLUDE-ACTION", "reason": "The format's story unit does not support the supplied action.", "reason_codes": [ "EXCLUDE-ACTION", "EXCLUDE-ASSET" ] }, { "format": "thought_leader", "reason_code": "EXCLUDE-ACTION", "reason": "The format's story unit does not support the supplied action.", "reason_codes": [ "EXCLUDE-ACTION", "EXCLUDE-ASSET", "EXCLUDE-PERMISSION" ] }, { "format": "article_newsletter", "reason_code": "EXCLUDE-ACTION", "reason": "The format's story unit does not support the supplied action.", "reason_codes": [ "EXCLUDE-ACTION", "EXCLUDE-ASSET", "EXCLUDE-PERMISSION" ] }, { "format": "conversation", "reason_code": "EXCLUDE-PLACEMENT", "reason": "The format does not use the required delivery surface.", "reason_codes": [ "EXCLUDE-PLACEMENT", "EXCLUDE-ACTION", "EXCLUDE-ASSET", "EXCLUDE-PERMISSION" ] }, { "format": "message", "reason_code": "EXCLUDE-OBJECTIVE", "reason": "The dated objective matrix does not list this format for the selected objective." }, { "format": "spotlight", "reason_code": "EXCLUDE-OBJECTIVE", "reason": "The dated objective matrix does not list this format for the selected objective." }, { "format": "follower", "reason_code": "EXCLUDE-PLACEMENT", "reason": "The format does not use the required delivery surface.", "reason_codes": [ "EXCLUDE-PLACEMENT", "EXCLUDE-DEVICE", "EXCLUDE-ACTION", "EXCLUDE-ASSET" ] }, { "format": "text", "reason_code": "EXCLUDE-PLACEMENT", "reason": "The format does not use the required delivery surface.", "reason_codes": [ "EXCLUDE-PLACEMENT", "EXCLUDE-DEVICE", "EXCLUDE-ACTION", "EXCLUDE-ASSET" ] }, { "format": "connected_tv", "reason_code": "EXCLUDE-PLACEMENT", "reason": "The format does not use the required delivery surface.", "reason_codes": [ "EXCLUDE-PLACEMENT", "EXCLUDE-DEVICE", "EXCLUDE-ACTION", "EXCLUDE-ASSET" ] } ], "qualified_alternatives": [ { "format": "document", "label": "Document Ads", "fit_score": 19, "score_components": { "desired_action_exact_match": 5, "placement_exact_match": 4, "all_required_assets_verified": 4, "proof_matches_story_unit": 2, "audience_temperature_matches_commitment": 2, "capture_layer_matches_action": 2 }, "availability_state": "documented", "story_unit": "a multi-page document previewed in the feed", "implementation_route": "/linkedin-document-ads/", "reason": "Fits the supplied read_document action, objective availability, surface/device, verified assets and capture choice.", "tie_break_rule": "Weighted fit first; on equal score, fewer required assets/permissions, then fixed contract order. Not a performance ranking." } ], "asset_checklist": [ { "asset_type": "finished_document", "state": "verified_available", "evidence_ref": "asset://incident-response-guide-final" }, { "asset_type": "document_cover", "state": "verified_available", "evidence_ref": "asset://incident-response-cover-final" } ], "capture_or_destination": { "layer": "none", "role": "none_or_unknown", "status": "planned; not native-verified", "native_eligibility": null, "note": "Destination/capture choice is separate from creative format." }, "next_action": "Use the primary/backup handoff and verify native setup in Campaign Manager before launch.", "measurement_layers": [ { "layer": "delivery", "state": "defined", "definition": "Mira: impressions and spend from the LinkedIn Campaign Manager campaign-performance CSV for the first 14 days after launch.", "reason": null }, { "layer": "interaction", "state": "defined", "definition": "Mira: clicks and click-through rate from the LinkedIn Campaign Manager ad-performance CSV for the first 14 days after launch.", "reason": null }, { "layer": "site", "state": "not_applicable_with_reason", "definition": null, "reason": "The declared test has no site event." }, { "layer": "crm", "state": "not_applicable_with_reason", "definition": null, "reason": "The declared test has no crm event." }, { "layer": "commercial", "state": "not_applicable_with_reason", "definition": null, "reason": "The declared test has no commercial event." } ], "owners": { "production": "Noah", "measurement": "Mira" }, "open_questions": [], "open_requests": [], "sources": [ { "url": "https://www.linkedin.com/help/lms/answer/a422880", "observed_at": "2026-10-01", "role": "dated objective availability matrix" }, { "url": "https://business.linkedin.com/advertise/ads/ads-guide", "observed_at": "2026-10-01", "role": "inventory context; does not override objective matrix conflicts" } ], "native_state": "unknown", "native_checks": [], "fit_score_disclosure": "Editorial fit ordering only. Simplicity breaks ties only after weighted fit; the fixed format order resolves remaining ties. Scores and tie-breaks are not a performance ranking or prediction. Native availability, account acceptance, delivery and results are not established by this selector." } }, { "id": "video-demonstration", "label": "Finished product demonstration for video views", "input": { "campaign_name": "Product demonstration view", "offer": "Approved product demonstration", "buyer": "Mixed product evaluators", "objective": "video_views", "desired_action": "watch_video", "audience_temperature": "mixed", "placement_requirement": "feed", "device_requirement": "cross_device", "available_assets": [ { "asset_type": "finished_video", "state": "verified_available", "evidence_ref": "asset://product-demo-final" }, { "asset_type": "captions_or_on_screen_text", "state": "verified_available", "evidence_ref": "asset://product-demo-captions-final" } ], "permissions": [], "proof_available": "product_demonstration", "capture_layer": "none", "production_owner": "Noah", "measurement_owner": "Mira", "measurement_plan": { "delivery": { "state": "defined", "definition": "Mira: impressions and spend from the LinkedIn Campaign Manager campaign-performance CSV for the first 14 days after launch." }, "interaction": { "state": "defined", "definition": "Mira: clicks and click-through rate from the LinkedIn Campaign Manager ad-performance CSV for the first 14 days after launch." }, "site": { "state": "not_applicable_with_reason", "reason": "The declared test has no site event." }, "crm": { "state": "not_applicable_with_reason", "reason": "The declared test has no crm event." }, "commercial": { "state": "not_applicable_with_reason", "reason": "The declared test has no commercial event." } } }, "result": { "validation": "valid", "contract_id": "maestro.linkedin-ad-types.decision.v1", "contract_version": "0.1.1-evidence", "decision": "ready", "primary": { "format": "video", "label": "Video Ads", "fit_score": 17, "score_components": { "desired_action_exact_match": 5, "placement_exact_match": 4, "all_required_assets_verified": 4, "proof_matches_story_unit": 2, "audience_temperature_matches_commitment": 0, "capture_layer_matches_action": 2 }, "availability_state": "documented", "story_unit": "motion, demonstration or spoken explanation", "implementation_route": "/linkedin-video-ad-examples/", "reason": "Fits the supplied watch_video action, objective availability, surface/device, verified assets and capture choice.", "tie_break_rule": "Weighted fit first; on equal score, fewer required assets/permissions, then fixed contract order. Not a performance ranking." }, "backup": null, "backup_reason": { "reason_code": "NO-QUALIFIED-BACKUP", "reason": "No second format passed every hard constraint." }, "exclusions": [ { "format": "single_image", "reason_code": "EXCLUDE-OBJECTIVE", "reason": "The dated objective matrix does not list this format for the selected objective." }, { "format": "carousel_image", "reason_code": "EXCLUDE-OBJECTIVE", "reason": "The dated objective matrix does not list this format for the selected objective." }, { "format": "event", "reason_code": "EXCLUDE-OBJECTIVE", "reason": "The dated objective matrix does not list this format for the selected objective." }, { "format": "document", "reason_code": "EXCLUDE-OBJECTIVE", "reason": "The dated objective matrix does not list this format for the selected objective." }, { "format": "thought_leader", "reason_code": "EXCLUDE-OBJECTIVE", "reason": "The dated objective matrix does not list this format for the selected objective." }, { "format": "article_newsletter", "reason_code": "EXCLUDE-ACTION", "reason": "The format's story unit does not support the supplied action.", "reason_codes": [ "EXCLUDE-ACTION", "EXCLUDE-ASSET", "EXCLUDE-PERMISSION" ] }, { "format": "conversation", "reason_code": "EXCLUDE-OBJECTIVE", "reason": "The dated objective matrix does not list this format for the selected objective." }, { "format": "message", "reason_code": "EXCLUDE-OBJECTIVE", "reason": "The dated objective matrix does not list this format for the selected objective." }, { "format": "spotlight", "reason_code": "EXCLUDE-OBJECTIVE", "reason": "The dated objective matrix does not list this format for the selected objective." }, { "format": "follower", "reason_code": "EXCLUDE-PLACEMENT", "reason": "The format does not use the required delivery surface.", "reason_codes": [ "EXCLUDE-PLACEMENT", "EXCLUDE-DEVICE", "EXCLUDE-ACTION", "EXCLUDE-ASSET" ] }, { "format": "text", "reason_code": "EXCLUDE-OBJECTIVE", "reason": "The dated objective matrix does not list this format for the selected objective." }, { "format": "connected_tv", "reason_code": "EXCLUDE-PLACEMENT", "reason": "The format does not use the required delivery surface.", "reason_codes": [ "EXCLUDE-PLACEMENT", "EXCLUDE-DEVICE", "EXCLUDE-ASSET" ] } ], "qualified_alternatives": [ { "format": "video", "label": "Video Ads", "fit_score": 17, "score_components": { "desired_action_exact_match": 5, "placement_exact_match": 4, "all_required_assets_verified": 4, "proof_matches_story_unit": 2, "audience_temperature_matches_commitment": 0, "capture_layer_matches_action": 2 }, "availability_state": "documented", "story_unit": "motion, demonstration or spoken explanation", "implementation_route": "/linkedin-video-ad-examples/", "reason": "Fits the supplied watch_video action, objective availability, surface/device, verified assets and capture choice.", "tie_break_rule": "Weighted fit first; on equal score, fewer required assets/permissions, then fixed contract order. Not a performance ranking." } ], "asset_checklist": [ { "asset_type": "finished_video", "state": "verified_available", "evidence_ref": "asset://product-demo-final" }, { "asset_type": "captions_or_on_screen_text", "state": "verified_available", "evidence_ref": "asset://product-demo-captions-final" } ], "capture_or_destination": { "layer": "none", "role": "none_or_unknown", "status": "planned; not native-verified", "native_eligibility": null, "note": "Destination/capture choice is separate from creative format." }, "next_action": "Use the primary/backup handoff and verify native setup in Campaign Manager before launch.", "measurement_layers": [ { "layer": "delivery", "state": "defined", "definition": "Mira: impressions and spend from the LinkedIn Campaign Manager campaign-performance CSV for the first 14 days after launch.", "reason": null }, { "layer": "interaction", "state": "defined", "definition": "Mira: clicks and click-through rate from the LinkedIn Campaign Manager ad-performance CSV for the first 14 days after launch.", "reason": null }, { "layer": "site", "state": "not_applicable_with_reason", "definition": null, "reason": "The declared test has no site event." }, { "layer": "crm", "state": "not_applicable_with_reason", "definition": null, "reason": "The declared test has no crm event." }, { "layer": "commercial", "state": "not_applicable_with_reason", "definition": null, "reason": "The declared test has no commercial event." } ], "owners": { "production": "Noah", "measurement": "Mira" }, "open_questions": [], "open_requests": [], "sources": [ { "url": "https://www.linkedin.com/help/lms/answer/a422880", "observed_at": "2026-10-01", "role": "dated objective availability matrix" }, { "url": "https://business.linkedin.com/advertise/ads/ads-guide", "observed_at": "2026-10-01", "role": "inventory context; does not override objective matrix conflicts" } ], "native_state": "unknown", "native_checks": [], "fit_score_disclosure": "Editorial fit ordering only. Simplicity breaks ties only after weighted fit; the fixed format order resolves remaining ties. Scores and tie-breaks are not a performance ranking or prediction. Native availability, account acceptance, delivery and results are not established by this selector." } }, { "id": "image-and-video-website-visit", "label": "Two finished ways to explain one website offer", "input": { "campaign_name": "Northstar product page test", "offer": "Approved workflow product page", "buyer": "Warm security operations leaders", "objective": "website_visits", "desired_action": "visit_website", "audience_temperature": "warm", "placement_requirement": "feed", "device_requirement": "cross_device", "available_assets": [ { "asset_type": "approved_image", "state": "verified_available", "evidence_ref": "asset://image-v4" }, { "asset_type": "approved_copy", "state": "verified_available", "evidence_ref": "copy://approved-v3" }, { "asset_type": "finished_video", "state": "verified_available", "evidence_ref": "asset://video-v2" }, { "asset_type": "captions_or_on_screen_text", "state": "verified_available", "evidence_ref": "asset://captions-v2" }, { "asset_type": "destination", "state": "verified_available", "evidence_ref": "https://example.invalid/northstar-workflows?utm_source=linkedin&utm_medium=paid_social&utm_campaign=northstar_product_page_test" } ], "permissions": [], "proof_available": "approved_claim", "capture_layer": "website", "production_owner": "Noah", "measurement_owner": "Mira", "measurement_plan": { "delivery": { "state": "defined", "definition": "Mira: impressions and spend from the LinkedIn Campaign Manager campaign-performance CSV for the first 14 days after launch." }, "interaction": { "state": "defined", "definition": "Mira: clicks and click-through rate from the LinkedIn Campaign Manager ad-performance CSV for the first 14 days after launch." }, "site": { "state": "defined", "definition": "Mira: tagged sessions and northstar_demo_request form submissions in GA4 for the first 14 days after launch." }, "crm": { "state": "defined", "definition": "Mira: HubSpot contacts with original campaign Northstar product page test and qualification status Sales qualified." }, "commercial": { "state": "defined", "definition": "Mira: HubSpot opportunities created within 30 days of the first tagged session; report first-touch and influenced counts separately." } } }, "result": { "validation": "valid", "contract_id": "maestro.linkedin-ad-types.decision.v1", "contract_version": "0.1.1-evidence", "decision": "ready", "primary": { "format": "single_image", "label": "Single Image Ads", "fit_score": 19, "score_components": { "desired_action_exact_match": 5, "placement_exact_match": 4, "all_required_assets_verified": 4, "proof_matches_story_unit": 2, "audience_temperature_matches_commitment": 2, "capture_layer_matches_action": 2 }, "availability_state": "documented", "story_unit": "one image, one message and one primary action", "implementation_route": "/linkedin-ad-specs/", "reason": "Fits the supplied visit_website action, objective availability, surface/device, verified assets and capture choice.", "tie_break_rule": "Weighted fit first; on equal score, fewer required assets/permissions, then fixed contract order. Not a performance ranking." }, "backup": { "format": "video", "label": "Video Ads", "fit_score": 17, "score_components": { "desired_action_exact_match": 5, "placement_exact_match": 4, "all_required_assets_verified": 4, "proof_matches_story_unit": 0, "audience_temperature_matches_commitment": 2, "capture_layer_matches_action": 2 }, "availability_state": "documented", "story_unit": "motion, demonstration or spoken explanation", "implementation_route": "/linkedin-video-ad-examples/", "reason": "Fits the supplied visit_website action, objective availability, surface/device, verified assets and capture choice.", "tie_break_rule": "Weighted fit first; on equal score, fewer required assets/permissions, then fixed contract order. Not a performance ranking." }, "backup_reason": null, "exclusions": [ { "format": "carousel_image", "reason_code": "EXCLUDE-ASSET", "reason": "A required finished asset is not verified available.", "reason_codes": [ "EXCLUDE-ASSET" ] }, { "format": "event", "reason_code": "EXCLUDE-ACTION", "reason": "The format's story unit does not support the supplied action.", "reason_codes": [ "EXCLUDE-ACTION", "EXCLUDE-ASSET" ] }, { "format": "document", "reason_code": "EXCLUDE-ACTION", "reason": "The format's story unit does not support the supplied action.", "reason_codes": [ "EXCLUDE-ACTION", "EXCLUDE-ASSET" ] }, { "format": "thought_leader", "reason_code": "EXCLUDE-OBJECTIVE", "reason": "The dated objective matrix does not list this format for the selected objective." }, { "format": "article_newsletter", "reason_code": "EXCLUDE-ACTION", "reason": "The format's story unit does not support the supplied action.", "reason_codes": [ "EXCLUDE-ACTION", "EXCLUDE-ASSET", "EXCLUDE-PERMISSION" ] }, { "format": "conversation", "reason_code": "EXCLUDE-PLACEMENT", "reason": "The format does not use the required delivery surface.", "reason_codes": [ "EXCLUDE-PLACEMENT", "EXCLUDE-ACTION", "EXCLUDE-ASSET", "EXCLUDE-PERMISSION" ] }, { "format": "message", "reason_code": "EXCLUDE-PLACEMENT", "reason": "The format does not use the required delivery surface.", "reason_codes": [ "EXCLUDE-PLACEMENT", "EXCLUDE-ASSET", "EXCLUDE-PERMISSION" ] }, { "format": "spotlight", "reason_code": "EXCLUDE-PLACEMENT", "reason": "The format does not use the required delivery surface.", "reason_codes": [ "EXCLUDE-PLACEMENT", "EXCLUDE-DEVICE", "EXCLUDE-ASSET" ] }, { "format": "follower", "reason_code": "EXCLUDE-PLACEMENT", "reason": "The format does not use the required delivery surface.", "reason_codes": [ "EXCLUDE-PLACEMENT", "EXCLUDE-DEVICE", "EXCLUDE-ACTION", "EXCLUDE-ASSET" ] }, { "format": "text", "reason_code": "EXCLUDE-PLACEMENT", "reason": "The format does not use the required delivery surface.", "reason_codes": [ "EXCLUDE-PLACEMENT", "EXCLUDE-DEVICE", "EXCLUDE-ASSET" ] }, { "format": "connected_tv", "reason_code": "EXCLUDE-PLACEMENT", "reason": "The format does not use the required delivery surface.", "reason_codes": [ "EXCLUDE-PLACEMENT", "EXCLUDE-DEVICE", "EXCLUDE-ACTION", "EXCLUDE-ASSET" ] } ], "qualified_alternatives": [ { "format": "single_image", "label": "Single Image Ads", "fit_score": 19, "score_components": { "desired_action_exact_match": 5, "placement_exact_match": 4, "all_required_assets_verified": 4, "proof_matches_story_unit": 2, "audience_temperature_matches_commitment": 2, "capture_layer_matches_action": 2 }, "availability_state": "documented", "story_unit": "one image, one message and one primary action", "implementation_route": "/linkedin-ad-specs/", "reason": "Fits the supplied visit_website action, objective availability, surface/device, verified assets and capture choice.", "tie_break_rule": "Weighted fit first; on equal score, fewer required assets/permissions, then fixed contract order. Not a performance ranking." }, { "format": "video", "label": "Video Ads", "fit_score": 17, "score_components": { "desired_action_exact_match": 5, "placement_exact_match": 4, "all_required_assets_verified": 4, "proof_matches_story_unit": 0, "audience_temperature_matches_commitment": 2, "capture_layer_matches_action": 2 }, "availability_state": "documented", "story_unit": "motion, demonstration or spoken explanation", "implementation_route": "/linkedin-video-ad-examples/", "reason": "Fits the supplied visit_website action, objective availability, surface/device, verified assets and capture choice.", "tie_break_rule": "Weighted fit first; on equal score, fewer required assets/permissions, then fixed contract order. Not a performance ranking." } ], "asset_checklist": [ { "asset_type": "approved_image", "state": "verified_available", "evidence_ref": "asset://image-v4" }, { "asset_type": "approved_copy", "state": "verified_available", "evidence_ref": "copy://approved-v3" } ], "capture_or_destination": { "layer": "website", "role": "destination", "status": "planned; not native-verified", "native_eligibility": null, "note": "Destination/capture choice is separate from creative format." }, "next_action": "Use the primary/backup handoff and verify native setup in Campaign Manager before launch.", "measurement_layers": [ { "layer": "delivery", "state": "defined", "definition": "Mira: impressions and spend from the LinkedIn Campaign Manager campaign-performance CSV for the first 14 days after launch.", "reason": null }, { "layer": "interaction", "state": "defined", "definition": "Mira: clicks and click-through rate from the LinkedIn Campaign Manager ad-performance CSV for the first 14 days after launch.", "reason": null }, { "layer": "site", "state": "defined", "definition": "Mira: tagged sessions and northstar_demo_request form submissions in GA4 for the first 14 days after launch.", "reason": null }, { "layer": "crm", "state": "defined", "definition": "Mira: HubSpot contacts with original campaign Northstar product page test and qualification status Sales qualified.", "reason": null }, { "layer": "commercial", "state": "defined", "definition": "Mira: HubSpot opportunities created within 30 days of the first tagged session; report first-touch and influenced counts separately.", "reason": null } ], "owners": { "production": "Noah", "measurement": "Mira" }, "open_questions": [], "open_requests": [], "sources": [ { "url": "https://www.linkedin.com/help/lms/answer/a422880", "observed_at": "2026-10-01", "role": "dated objective availability matrix" }, { "url": "https://business.linkedin.com/advertise/ads/ads-guide", "observed_at": "2026-10-01", "role": "inventory context; does not override objective matrix conflicts" } ], "native_state": "unknown", "native_checks": [], "fit_score_disclosure": "Editorial fit ordering only. Simplicity breaks ties only after weighted fit; the fixed format order resolves remaining ties. Scores and tie-breaks are not a performance ranking or prediction. Native availability, account acceptance, delivery and results are not established by this selector." } } ]