# LinkedIn ad type handoff: blank

**Decision:** HOLD
**Campaign:** Unknown
**Offer:** Unknown
**Buyer:** Unknown
**Objective / action:** `unknown` / `unknown`
**Audience temperature:** `unknown`
**Placement / device:** `unknown` / `unknown`
**Proof:** `unknown`

## Recommendation

**Primary:** None
Reason: No format is ready from the supplied facts.
**Backup:** None
Backup disposition: HOLD-UNASSESSED — Cannot assess a backup until objective and desired action are supplied.
**Native state:** unknown
**Next action:** Complete the named intake requests; rerun the selector after updating supplied facts.

## Capture or destination

- Layer: `unknown`
- Role: `none_or_unknown`
- Status: unknown

## Owners

- Production: Unknown
- Measurement: Unknown

## Required assets

No primary-format asset checklist is available while the decision is on Hold.

## All supplied assets and permissions

- No asset facts supplied.
- No permission requirement supplied for this route.

## Exclusions

| Format | Reason code | Reason |
| --- | --- | --- |
| `single_image` | `HOLD-UNASSESSED` | Cannot assess format fit until objective and desired action are supplied. |
| `carousel_image` | `HOLD-UNASSESSED` | Cannot assess format fit until objective and desired action are supplied. |
| `video` | `HOLD-UNASSESSED` | Cannot assess format fit until objective and desired action are supplied. |
| `event` | `HOLD-UNASSESSED` | Cannot assess format fit until objective and desired action are supplied. |
| `document` | `HOLD-UNASSESSED` | Cannot assess format fit until objective and desired action are supplied. |
| `thought_leader` | `HOLD-UNASSESSED` | Cannot assess format fit until objective and desired action are supplied. |
| `article_newsletter` | `HOLD-UNASSESSED` | Cannot assess format fit until objective and desired action are supplied. |
| `conversation` | `HOLD-UNASSESSED` | Cannot assess format fit until objective and desired action are supplied. |
| `message` | `HOLD-UNASSESSED` | Cannot assess format fit until objective and desired action are supplied. |
| `spotlight` | `HOLD-UNASSESSED` | Cannot assess format fit until objective and desired action are supplied. |
| `follower` | `HOLD-UNASSESSED` | Cannot assess format fit until objective and desired action are supplied. |
| `text` | `HOLD-UNASSESSED` | Cannot assess format fit until objective and desired action are supplied. |
| `connected_tv` | `HOLD-UNASSESSED` | Cannot assess format fit until objective and desired action are supplied. |

## Measurement layers

| Layer | State | Definition or reason |
| --- | --- | --- |
| delivery | `unknown` | Unknown |
| interaction | `unknown` | Unknown |
| site | `unknown` | Unknown |
| crm | `unknown` | Unknown |
| commercial | `unknown` | Unknown |

## Open requests

### `REQ-CAMPAIGN`
Owner: production_owner  
Reason: Name the campaign or working brief.  
Evidence request: Supply one stable campaign or brief name.

### `REQ-OFFER`
Owner: production_owner  
Reason: Name the offer or message being promoted.  
Evidence request: Describe the approved offer or message the ad must carry.

### `REQ-BUYER`
Owner: production_owner  
Reason: Name the intended buyer or audience.  
Evidence request: Name the intended buyer or audience for this decision.

### `REQ-OBJECTIVE`
Owner: production_owner  
Reason: Choose the campaign objective.  
Evidence request: Supply one objective from the current contract.

### `REQ-ACTION`
Owner: production_owner  
Reason: Name the action the reader should take.  
Evidence request: Name one observable next action.

### `REQ-ASSETS`
Owner: production_owner  
Reason: Record which finished assets are actually available.  
Evidence request: List finished, planned and unavailable assets separately.

### `REQ-PRODUCTION-OWNER`
Owner: production_owner  
Reason: Name the person responsible for the production handoff.  
Evidence request: Assign one accountable production owner.

### `REQ-MEASUREMENT-OWNER`
Owner: measurement_owner  
Reason: Name the person responsible for outcome readback.  
Evidence request: Assign an owner for measurement readback.

### `REQ-MEASUREMENT-PATH`
Owner: measurement_owner  
Reason: Define applicable delivery, interaction, site, CRM and commercial checks.  
Evidence request: For each layer, define a source/check or give a reason it does not apply.


## Sources

- https://www.linkedin.com/help/lms/answer/a422880 — observed 2026-10-01; dated objective availability matrix.
- https://business.linkedin.com/advertise/ads/ads-guide — observed 2026-10-01; inventory context; does not override objective matrix conflicts.

## Evidence boundary

Native state: `unknown`.
Editorial fit ordering only. Simplicity breaks ties only after weighted fit; the fixed format order resolves remaining ties. Scores and tie-breaks are not a performance ranking or prediction. Native availability, account acceptance, delivery and results are not established by this selector.