# Founder source-to-angle handoff

Record: `northstar-fictional-complete`  
Owner: Lena Ortiz

## Source

- Source ID: Q4-OPS-INTERVIEW-07
- Source type: recorded founder interview
- Speaker: Maya Chen (fictional fixture)
- Relationship: led the fictional company's own pricing-review redesign
- Source date or ID: 2026-09-18
- URL or reference: fixture://Q4-OPS-INTERVIEW-07
- Permission: permission-limited
- Supports: three separate reviews, invisible decision ownership, one review page and a finance deadline
- Does not support: time saved, revenue, conversion or universal results

> We had sales, finance and product reviewing the same pricing exception in three different documents. Nobody could see who had the decision. We moved the request, reason and owner into one review page, then gave finance a deadline instead of an open-ended comment round.

## Interpretation

The delay came from invisible decision ownership rather than a lack of comments.

State: `confirmed_by_source_owner`

## Angle candidates

- A1: Document sprawl | Buyer: B2B revenue-operations lead | Problem: pricing exceptions sit in three documents | Decision: consolidate the review context | Promise: inspect the document handoff | Hook: Three documents gave every team a place to comment and no one place to decide. | Basis: exact_passage | State: candidate
- A2: Decision ownership | Buyer: B2B revenue-operations lead | Problem: pricing exceptions lack a visible decision owner | Decision: assign one owner and deadline | Promise: inspect decision ownership | Hook: If three teams can comment but nobody owns the decision, the pricing review is still broken. | Basis: confirmed_interpretation | State: selected
- A3: A real deadline | Buyer: B2B revenue-operations lead | Problem: comment rounds remain open | Decision: give finance a deadline | Promise: inspect the deadline rule | Hook: An open comment round is not a decision deadline. | Basis: exact_passage | State: candidate

## Selected angle

- ID: A2
- Label: Decision ownership
- Buyer: B2B revenue-operations lead
- Problem: pricing exceptions lack a visible decision owner
- Decision: assign one owner and deadline
- Promise: inspect decision ownership
- Proposed hook: If three teams can comment but nobody owns the decision, the pricing review is still broken.
- Basis: confirmed_interpretation

## Approval

- Owner: Maya Chen
- State: approved
- Version: v3
- Approved hook: If three teams can comment but nobody owns the decision, the pricing review is still broken.
- Approved supporting point: Show request, reason, owner and deadline on one review page.
- Decision date: 2026-09-20

## Recording brief

- Speaker: Maya Chen
- Format: direct-to-camera plus fictional workflow diagram
- Orientation: 9:16 master with speaker centered inside a 1:1 important-content region
- Target duration: 43 seconds
- Delivery: calm explanation; pause after the hook
- Required visual: fictional review page showing request, reason, owner and deadline
- Prohibited claims: hours saved, faster close rate, revenue impact
- Reviewers: Maya Chen, source owner, Lena Ortiz, factual review
- Finished media review: not_run
- Destination: Unknown
- CTA: See the review-page template
- Launch owner: Unknown

### Scenes

- Scene 1: 0-7 | approved hook | On screen: Who owns the decision? | Visual: direct-to-camera | Source: approved v3
- Scene 2: 7-22 | three teams reviewed separate documents | On screen: Sales · Finance · Product | Visual: three fictional document cards | Source: exact fixture passage
- Scene 3: 22-37 | one page holds request, reason, owner and deadline | On screen: Request / Reason / Owner / Deadline | Visual: fictional workflow page | Source: exact fixture passage

## Readiness

- Draft: **Ready**. Retain the approved source-linked version.
- Launch: **Hold**. Complete: launch owner, finished media review, working HTTPS destination.

## Unresolved requests

- `hold_launch_inputs`: Complete: launch owner, finished media review, working HTTPS destination. Owner: Lena Ortiz.