{
  "schema_version": "maestro.founder-source-to-angle.v1",
  "record_id": "northstar-fictional-complete",
  "record_owner": "Lena Ortiz",
  "source_record": {
    "source_id": "Q4-OPS-INTERVIEW-07",
    "source_type": "recorded founder interview",
    "speaker": "Maya Chen (fictional fixture)",
    "speaker_relationship": "led the fictional company's own pricing-review redesign",
    "source_date_or_id": "2026-09-18",
    "source_passage": "We had sales, finance and product reviewing the same pricing exception in three different documents. Nobody could see who had the decision. We moved the request, reason and owner into one review page, then gave finance a deadline instead of an open-ended comment round.",
    "source_url_or_reference": "fixture://Q4-OPS-INTERVIEW-07",
    "permission_state": "permission-limited",
    "supports": "three separate reviews, invisible decision ownership, one review page and a finance deadline",
    "does_not_support": "time saved, revenue, conversion or universal results"
  },
  "interpretation": {
    "text": "The delay came from invisible decision ownership rather than a lack of comments.",
    "state": "confirmed_by_source_owner"
  },
  "angles": [
    {
      "angle_id": "A1",
      "label": "Document sprawl",
      "buyer": "B2B revenue-operations lead",
      "problem": "pricing exceptions sit in three documents",
      "decision": "consolidate the review context",
      "promise": "inspect the document handoff",
      "proposed_hook": "Three documents gave every team a place to comment and no one place to decide.",
      "basis": "exact_passage",
      "state": "candidate",
      "duplicate_of": null,
      "required_action": null
    },
    {
      "angle_id": "A2",
      "label": "Decision ownership",
      "buyer": "B2B revenue-operations lead",
      "problem": "pricing exceptions lack a visible decision owner",
      "decision": "assign one owner and deadline",
      "promise": "inspect decision ownership",
      "proposed_hook": "If three teams can comment but nobody owns the decision, the pricing review is still broken.",
      "basis": "confirmed_interpretation",
      "state": "selected",
      "duplicate_of": null,
      "required_action": null
    },
    {
      "angle_id": "A3",
      "label": "A real deadline",
      "buyer": "B2B revenue-operations lead",
      "problem": "comment rounds remain open",
      "decision": "give finance a deadline",
      "promise": "inspect the deadline rule",
      "proposed_hook": "An open comment round is not a decision deadline.",
      "basis": "exact_passage",
      "state": "candidate",
      "duplicate_of": null,
      "required_action": null
    }
  ],
  "selected_angle_id": "A2",
  "approval": {
    "owner": "Maya Chen",
    "state": "approved",
    "approved_version_id": "v3",
    "approved_hook": "If three teams can comment but nobody owns the decision, the pricing review is still broken.",
    "approved_supporting_point": "Show request, reason, owner and deadline on one review page.",
    "decision_date": "2026-09-20",
    "required_action": null
  },
  "recording_brief": {
    "speaker": "Maya Chen",
    "format": "direct-to-camera plus fictional workflow diagram",
    "orientation": "9:16 master with speaker centered inside a 1:1 important-content region",
    "target_duration_seconds": 43,
    "delivery": "calm explanation; pause after the hook",
    "required_visual": "fictional review page showing request, reason, owner and deadline",
    "prohibited_claims": [
      "hours saved",
      "faster close rate",
      "revenue impact"
    ],
    "scenes": [
      {
        "scene": 1,
        "approx_seconds": "0-7",
        "spoken_point": "approved hook",
        "on_screen_text": "Who owns the decision?",
        "required_visual": "direct-to-camera",
        "source_or_approval": "approved v3"
      },
      {
        "scene": 2,
        "approx_seconds": "7-22",
        "spoken_point": "three teams reviewed separate documents",
        "on_screen_text": "Sales · Finance · Product",
        "required_visual": "three fictional document cards",
        "source_or_approval": "exact fixture passage"
      },
      {
        "scene": 3,
        "approx_seconds": "22-37",
        "spoken_point": "one page holds request, reason, owner and deadline",
        "on_screen_text": "Request / Reason / Owner / Deadline",
        "required_visual": "fictional workflow page",
        "source_or_approval": "exact fixture passage"
      }
    ],
    "reviewers": [
      "Maya Chen, source owner",
      "Lena Ortiz, factual review"
    ],
    "finished_media_review": "not_run",
    "destination_url": null,
    "cta": "See the review-page template",
    "launch_owner": null
  },
  "unresolved_requests": [
    {
      "code": "hold_launch_inputs",
      "request": "Complete: launch owner, finished media review, working HTTPS destination.",
      "owner": "Lena Ortiz",
      "blocks_draft": false,
      "blocks_launch": true
    }
  ],
  "draft_readiness": {
    "state": "Ready",
    "reasons": [],
    "next_action": "Retain the approved source-linked version."
  },
  "launch_readiness": {
    "state": "Hold",
    "reasons": [
      "launch owner",
      "finished media review",
      "working HTTPS destination"
    ],
    "next_action": "Complete: launch owner, finished media review, working HTTPS destination."
  }
}