# Founder interview plan

## Interview purpose

- Buyer:
- Buyer problem:
- Decision to explain:
- Founder's firsthand relationship to the decision:
- What this interview needs to learn:
- Known proof:
- Claims that need another source:
- Off-limit topics:
- Recording and quotation permission:
- Approval owner:

Complete this sentence before the call:

> We are interviewing [founder] about [buyer problem] because they personally [experience or decision], and the buyer needs help deciding [specific choice].

## Questions

### Belief

1. What do people in this market usually get wrong about this problem?
2. What do you believe instead?
3. What changed your mind?

### Decision

1. Tell me about a time you had to make this choice.
2. What options did you reject?
3. What did you notice that other people missed?

### Example

1. What did the process look like before?
2. What changed in the actual work?
3. Can you show a specific moment, handoff or artifact?

### Objection

1. What would a sensible buyer disagree with?
2. When would your recommendation be wrong?
3. What would you need to see before changing your view?

### Proof boundary

1. Which parts did you observe yourself?
2. Which numbers, customer statements or results need another source?
3. What should we ask someone else to confirm?

## Capture notes

For each candidate passage, record the timestamp, exact words, what the passage supports, what it does not support, source status and approval owner. Do not write hooks in this sheet until the passages are saved.