{
  "schema_version": "maestro.founder-source-to-angle.v1",
  "record_id": "figma-field-patel-worked",
  "record_owner": null,
  "source_record": {
    "source_id": "AD-FIGMA-FIELD-PATEL",
    "source_type": "public sponsored post",
    "speaker": "Dylan Field, recounting an interview with Jeetu Patel",
    "speaker_relationship": "Field conducted the public interview; Patel described the Cisco design-review change",
    "source_date_or_id": "LinkedIn Ad Library 1499184766",
    "source_passage": "When Jeetu started design reviews at Cisco, teams were presenting to their VP, then their SVP, then their SVP’s boss. It took six weeks for a design review to show up on his calendar, so he reworked the process. ICs started presenting directly to execs.",
    "source_url_or_reference": "https://www.linkedin.com/ad-library/detail/1499184766",
    "permission_state": "public",
    "supports": "Field's public account of the prior review chain, six-week delay and move to direct IC presentations",
    "does_not_support": "campaign results, the private interview workflow or permission for new adapted copy"
  },
  "interpretation": {
    "text": "A decision bottleneck is a more concrete topic than a broad design-leadership claim because the buyer can inspect the review process.",
    "state": "unreviewed"
  },
  "angles": [
    {
      "angle_id": "A1",
      "label": "Frontline authority",
      "buyer": "design leader",
      "problem": "work travels through management layers",
      "decision": "who should present the work",
      "promise": "inspect who presents",
      "proposed_hook": "The people closest to the work should present it.",
      "basis": "exact_passage",
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      "duplicate_of": null,
      "required_action": null
    },
    {
      "angle_id": "A2",
      "label": "The six-week review chain",
      "buyer": "design leader",
      "problem": "review latency hides the work",
      "decision": "remove layers from the review path",
      "promise": "inspect the six-week review path",
      "proposed_hook": "What changed when Cisco removed three layers from a design review?",
      "basis": "interpretation",
      "state": "candidate",
      "duplicate_of": null,
      "required_action": null
    },
    {
      "angle_id": "A3",
      "label": "Culture through process",
      "buyer": "design leader",
      "problem": "craft loses attention in the review process",
      "decision": "change who shows the work",
      "promise": "inspect how review design affects craft",
      "proposed_hook": "If you want people to care about craft, change who gets to show the work.",
      "basis": "interpretation",
      "state": "candidate",
      "duplicate_of": null,
      "required_action": null
    }
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  "selected_angle_id": "A2",
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    "owner": null,
    "state": "pending",
    "approved_version_id": null,
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    "approved_supporting_point": null,
    "decision_date": null,
    "required_action": null
  },
  "recording_brief": {
    "speaker": "Source owner to confirm",
    "format": "direct-to-camera explanation with review-path diagram",
    "orientation": "9:16 master",
    "target_duration_seconds": 45,
    "delivery": null,
    "required_visual": "before/after review path",
    "prohibited_claims": [
      "campaign performance",
      "business results",
      "unapproved Patel or Field wording"
    ],
    "scenes": [],
    "reviewers": [],
    "finished_media_review": "not_run",
    "destination_url": null,
    "cta": null,
    "launch_owner": null
  },
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      "code": "hold_ambiguous_interpretation",
      "request": "Ask the source owner whether the selected interpretation preserves their meaning.",
      "owner": "source owner",
      "blocks_draft": true,
      "blocks_launch": true
    },
    {
      "code": "hold_missing_owner",
      "request": "Name the person who can approve the source interpretation and final attributed wording.",
      "owner": "marketer",
      "blocks_draft": true,
      "blocks_launch": true
    },
    {
      "code": "hold_launch_inputs",
      "request": "Complete: delivery direction, CTA, launch owner, scene plan, reviewers, finished media review, working HTTPS destination.",
      "owner": "launch owner",
      "blocks_draft": false,
      "blocks_launch": true
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    "next_action": "Ask the source owner whether the selected interpretation preserves their meaning."
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  "launch_readiness": {
    "state": "Hold",
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    "next_action": "Complete: delivery direction, CTA, launch owner, scene plan, reviewers, finished media review, working HTTPS destination."
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}