# Facebook video production brief

Use this brief to make one B2B Meta video. Complete it before writing the final script. Use `Unknown` when an input is missing and add an open request with an owner. Use `Not applicable` only when you give the branch reason.

## Decision summary

- Working title:
- Brief owner:
- Decision: **Hold**
- Why this decision is current:
- Next action:

## Buyer and job

- Buyer role: **Unknown**
- Company/situation: **Unknown**
- Work object or moment visible in the opening: **Unknown**
- Exact buyer problem: **Unknown**
- Source for the problem language: **Unknown**

## Problem and offer

- One problem the video will explain: **Unknown**
- Actual product/service action that addresses it: **Unknown**
- Offer the viewer can take now: **Unknown**
- Deliverable the viewer receives: **Unknown**

## Available proof

| Proof ID | Type | Exact statement or visible fact | Source / permission record | Owner | State |
|---|---|---|---|---|---|
| P-01 | Product action, customer statement, document or sourced number | Unknown | Unknown | Unknown | Unknown |

Performance note: public ad creative does not establish targeting, spend, conversion, profitability or winner status.

## Chosen structure

Choose one:

- Person → problem → product
- Identified customer proof
- Customer pain montage
- Presenter-led workflow walkthrough
- Compact screen-recorded demo
- Text-led motion ad

- Choice: **Unknown**
- Why it fits the material available: **Unknown**
- Reference example and source URL: **Unknown**
- Element we may adapt without copying the advertiser's footage, words or identity: **Unknown**

## Shot plan

| Shot ID | Start | End | Job | Visual | Spoken line | On-screen copy | Proof source | Owner | Status |
|---|---|---|---|---|---|---|---|---|---|
| S-01 | 0:00 | 0:03 | Make one buyer problem visible | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown |
| S-02 | 0:03 | 0:08 | Show the work object or product action | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown |
| S-03 | 0:08 | 0:15 | Add the available proof or explanation | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown |
| S-04 | 0:15 | 0:25 | Continue the job and offer the next step | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown |

## CTA and destination

- Final spoken/on-screen line: **Unknown**
- Platform CTA label: **Unknown**
- Destination URL or owner: **Unknown**
- Destination headline: **Unknown**
- What the viewer can do on arrival: **Unknown**
- Continuity check: **Unknown**

## Production inputs

- Presenter and true relationship to business:
- Product/demo account owner:
- Sample data and privacy check:
- Locations and b-roll:
- Aspect ratios:
- Safe-area, capture and crop plan for each aspect ratio:
- Safe-area/crop owner and approval state:
- Caption owner:
- Brand/creator/customer permissions:
- Final export and phone review owner:

## Claims and permissions

| Claim ID | Exact line | Type | Source | Permission | Decision |
|---|---|---|---|---|---|
| C-01 | Unknown | Product, customer, number or opinion | Unknown | Unknown | Hold |

## Open requests

| Request ID | Missing field | Owner | Why it is needed | Exact request |
|---|---|---|---|---|
| R-001 | Buyer and visible problem | Unassigned | The opening cannot be written without a specific job | Name the buyer role, situation and one work object or moment we can show |
| R-002 | Product/service action | Unassigned | The video cannot demonstrate an unverified capability | Confirm the exact action the product or service can perform and provide a demo/source |
| R-003 | Offer and destination | Unassigned | The close needs a real next step | Provide the live offer, deliverable, destination and destination headline |

## Approval decision

- **Continue** only when every used claim and required production input is Known and approved.
- **Revise** when the concept is supported but the sequence, legibility or continuity needs work.
- **Hold** when a required input, claim source, permission, offer or destination is Unknown.

Decision: **Hold**  
Decision owner: **Unassigned**  
Approval evidence: **Unknown**  
Next action: assign and resolve the open requests. Independent preparation may continue where it does not depend on the missing inputs.

## Technical appendix

- Brief contract version: 1.0
- Source ad IDs:
- Video/source hashes:
- File/version owner:
- Review date: