# Completed example: Northstar Forecast Facebook video

Northstar Forecast is fictional. The company, product and demo data below are instructional examples, not a case study or Maestro result.

## Decision summary

- Working title: Find the stale deal before Friday
- Brief owner: Fictional demand-generation lead
- Decision: **Hold**
- Why this decision is current: the team can prepare the presenter shot and demo data, but the product owner has not verified the review-flag capability and the promised destination does not exist.
- Next action: resolve R-001 and R-002, then review the product shots and close.

## Buyer and job

- Buyer role: VP Sales
- Company/situation: B2B software company running a weekly forecast call
- Work object or moment visible in the opening: one demo opportunity still in Commit after 21 days without meaningful activity
- Exact buyer problem: forecast risk is discovered during the meeting rather than reviewed beforehand
- Source for the problem language: fictional concept; buyer wording needs research before publication

## Problem and offer

- One problem the video will explain: a stale opportunity remains in Commit without an earlier review
- Actual product/service action that addresses it: proposed review flag plus activity history; capability awaits product-owner verification
- Offer the viewer can take now: proposed three-minute interactive walkthrough
- Deliverable the viewer receives: walkthrough of stale-opportunity review; destination awaits build

## Available proof

| Proof ID | Type | Exact statement or visible fact | Source / permission record | Owner | State |
|---|---|---|---|---|---|
| P-01 | Demonstration account | The demo opportunity shows 21 days since meaningful activity | Fictional demo data approved for filming | Demo owner | Known |
| P-02 | Product action | Northstar can flag the record for review before the meeting | No verification supplied | Product owner | Unknown |
| P-03 | Destination | A three-minute interactive walkthrough exists | No live page supplied | Web owner | Unknown |

## Chosen structure

- Choice: Person → problem → product
- Why it fits the material available: a presenter can name the forecast-call moment and one product record can show the problem becoming actionable
- Reference example and source URL: HubSpot / Hannah Zhang, https://www.facebook.com/ads/library/?id=1445841037399662
- Element to adapt: define one familiar failure before revealing one work item in the product

## Shot plan

| Shot ID | Start | End | Job | Visual | Spoken line | On-screen copy | Proof source | Owner | Status |
|---|---|---|---|---|---|---|---|---|---|
| S-01 | 0:00 | 0:03 | Make the forecast-call problem visible | Identified employee beside one enlarged demo opportunity | “Friday forecast. Deal’s stale.” | The forecast call is too late | Fictional concept; presenter relationship must be shown | Creative owner | Ready after presenter approval |
| S-02 | 0:03 | 0:07 | Show the stale record | Demo opportunity shows 21 days since meaningful activity | “It’s still in Commit after 21 quiet days.” | Commit · 21 days quiet | P-01 | Demo owner | Ready |
| S-03 | 0:07 | 0:13 | Show the proposed action | Turn on a review flag and open activity history | “Northstar flags it before the meeting and shows the history behind the warning.” | Review before Friday | P-02 | Product owner | Hold |
| S-04 | 0:13 | 0:20 | Give the review an owner | Assign the record to a review queue | “Now the manager knows which deal needs a question and who owns the review.” | Owner · question · due date | P-02 | Product owner | Hold |
| S-05 | 0:20 | 0:27 | Offer the next step | Walkthrough destination preview | “See the three-minute stale-opportunity walkthrough.” | See the 3-minute walkthrough | P-03 | Web owner | Hold |

## CTA and destination

- Final line: See the three-minute stale-opportunity walkthrough
- Platform CTA: Learn more
- Destination: Unknown; web owner must provide the live URL
- Destination headline: Find the stale deal before Friday
- Arrival action: start a three-minute walkthrough using fictional demo data
- Continuity check: concept passes; delivery remains Hold until the destination exists

## Production inputs

- Presenter: identified Northstar employee, approval pending
- Product/demo owner: assigned; demo data is fictional
- Privacy: no real customer records
- Locations: one presenter setup and one screen recording
- Aspect ratios: 9:16 and 4:5; interface crop required for both
- Safe-area, capture and crop plan: record the interface at native resolution; make separate 9:16 and 4:5 crops centered on the opportunity name, 21-day state and review controls; keep captions above the platform-control area
- Safe-area/crop owner and approval state: creative owner; Unknown until both phone-width exports pass muted review
- Captions: required for every spoken line
- Permissions: presenter and product UI approval pending
- Phone review: creative owner and product owner

## Claims and permissions

| Claim ID | Exact line | Type | Source | Permission | Decision |
|---|---|---|---|---|---|
| C-01 | “Nothing meaningful has happened for 21 days.” | Fictional demo state | P-01 | Approved fictional data | Continue |
| C-02 | “Northstar flags it before the meeting.” | Product capability | P-02 | Missing | Hold |
| C-03 | “See the three-minute walkthrough.” | Offer/destination | P-03 | Missing | Hold |

## Open requests

| Request ID | Missing field | Owner | Why it is needed | Exact request |
|---|---|---|---|---|
| R-001 | Product review-flag capability | Product owner | S-03 and S-04 depend on it | Verify the flag, history and owner workflow in a demonstration account; provide the approved screen path |
| R-002 | Walkthrough destination | Web owner | The final line and CTA need a real next step | Publish or supply the walkthrough URL, exact headline and observable start action |
| R-003 | Presenter permission | Creative owner | The opening uses an identified employee | Name the presenter, confirm their relationship and retain approval to use image and words |

## Approval decision

Decision: **Hold**  
Decision owner: fictional demand-generation lead  
Approval evidence: P-01 only; P-02 and P-03 remain Unknown  
Next action: prepare the independent presenter framing and fictional demo record, then resolve R-001 through R-003 before recording claims or the close.

## Technical appendix

- Brief contract version: 1.0
- Reference source ad ID: 1445841037399662
- Review date: instructional example, 2026-09-26