# Facebook lookalike seed and bounded-test brief

Use this brief before exporting or uploading customer data. Keep raw, eligible and native counts separate. Write `Unknown`, `No`, `0` and `Not applicable` literally; they are not interchangeable.

## Business and modeled outcome

- Business:
- Offer:
- Buyer scope:
- Business owner:
- Modeled outcome sentence: This source contains people who completed **[named outcome]** for **[product, segment and geography]** during **[date range]**.

## Source population

- Source type:
- Product:
- Geography:
- Outcome window:
- Export cutoff:
- Inclusion rule:
- Exclusion rules:
- Coherence state: Coherent / Incoherent / Unknown
- Deduplication unit:
- Deduplication key:
- Raw count:
- Eligible count:
- Source owner:
- Safe evidence reference:

## Permission

- State: Unknown / Approved / Denied / Not applicable
- Lawful-use evidence reference:
- Permission owner:
- Opt-out removal process:
- Observed at:

## Native Meta state

- Source type and safe alias:
- Status: Unknown / Populating / Audience not created / Ready
- Observed at:
- Evidence reference:
- Recognized population state and count, if exposed:
- Lookalike size or percentage:
- Receipt owner:

## Delivery controls

- Lookalike mode: suggestion / control / unknown
- Expansion state:
- Location:
- Minimum age:
- Customer exclusion state:
- Account and objective context:
- Observed at and evidence reference:
- Owner:

## Bounded test

- Hypothesis:
- Comparator:
- Fixed offer, creative, destination and optimization:
- Spend cap per arm:
- Launch condition:
- Review date:
- Test owner:

## Measurement

- Downstream event:
- CRM join key:
- Maturation rule:
- Minimum mature events per arm:
- Acceptable cost per outcome:
- Outcome owner:
- Delivery state:
- Outcome state:
- Evidence reference:

## Boundary

Completing this brief does not authorize data upload, audience creation, campaign creation, spend or launch. An authorized operator must verify the account and act.