# Seed-to-outcome diagram text equivalent

1. **Raw source records:** the frozen export before inclusion, exclusion and deduplication.
2. **Eligible source records:** the coherent population left after documented rules and permission checks.
3. **Native Meta evidence:** the source/lookalike status, recognized population evidence and selected percentage from a dated account receipt. This can remain Unknown.
4. **Delivery controls:** location, minimum age and Custom Audience exclusions are controls; the lookalike can be a suggestion and may expand when Advantage+ behavior applies.
5. **Observed delivery:** spend and delivery read back from the live ad set.
6. **Mature business outcome:** the downstream CRM event joined with the supplied key after the named maturation window.

Do not collapse these stages. Audience Ready does not prove delivery. Delivery does not prove a qualified or revenue outcome.