# Lead magnet production brief: blank

Complete this brief after choosing the mechanism. Keep `Unknown` for missing information. Do not replace a missing source, permission, result or owner decision with plausible copy.

## Identity and version

- **Asset ID:** [stable lowercase ID]
- **Version:** [for example `1.0`]
- **Working title:** [buyer-facing title]
- **Fictional:** [true/false]
- **Supersedes asset/version:** [ID and version or None]
- **Approval ID:** [Unknown until approved]

Any change to the buyer job, completion state, source boundary, allowed claims or mechanism requires a new version and approval ID.

## Buyer job and mechanism

- **Buyer problem:** [supplied]
- **Buyer decision:** [supplied]
- **Completion state:** [supplied]
- **Selected mechanism:** [structured decision worksheet / visual model / calculator / reference guide / research report / technical framework]
- **Mechanism reason:** [derived from the job and available inputs]
- **Minimum complete version:** [required sections and final output]
- **Constraints:** [format, accessibility, time, tooling, legal or review limits]

## Source ledger

| Source ID | Title | URL or private reference | Inspection depth | Used for | Permission | Notes |
| --- | --- | --- | --- | --- | --- | --- |
| [S1] | [title] | [exact location] | [full_interior/executed_public_tool/bounded_preview/sampled_manual_review/not_inspected] | [specific fact or structure] | [public/internal/approved/restricted/unknown] | [boundary] |

## Claim ledger

| Claim ID | Claim | Support state | Source IDs | Publication treatment |
| --- | --- | --- | --- | --- |
| [C1] | [exact claim] | [supported/hypothesis/excluded] | [S1 or None] | [publish with attribution / label / exclude] |

## Section contract

| Section ID | Reader question | Required input | Output or decision | Source/claim IDs | Acceptance check |
| --- | --- | --- | --- | --- | --- |
| [A1] | [question] | [input] | [visible result] | [S1, C1] | [observable check] |

## Decision or calculation logic

Write the complete rule. For calculations, list every variable, formula, unit, range and source. Define blank, zero, invalid and out-of-range behavior. Blank stays Unknown unless the user explicitly supplies zero.

[Rule or `Not applicable: this asset makes a qualitative decision.`]

## Design and delivery requirements

- **Formats:** [Markdown/PDF/web/etc.]
- **Reading order:** [keyboard and screen-reader order]
- **Tables or diagrams:** [mobile behavior and text equivalent]
- **Download filename:** [Unknown is allowed during provisional drafting]
- **Final URL:** [Unknown is allowed during provisional drafting]
- **Delivery test:** [exact action and expected result]

## Ownership and maintenance

- **Production owner:** [name or role]
- **Evidence owner:** [name or role]
- **Approval owner:** [name or role]
- **Maintenance owner:** [name or role]
- **Review cadence:** [event or interval]
- **Update trigger:** [source, product, policy or operating change]
- **Source of truth:** [file, system or owner]

## Review fixtures

| Fixture | Expected result |
| --- | --- |
| Complete supplied inputs | Complete asset and specific readiness decisions |
| Missing buyer decision | Draft Hold with owner question |
| Unsupported performance claim | Claim excluded; draft may proceed only without it |
| Source is preview only | No claims about unseen interior or outcomes |
| Meaning-bearing field changes after approval | Prior approval invalidated; new version required |
| Final URL Unknown but draft inputs complete | Draft may be Ready; Launch remains Hold or Not assessed |

## Readiness

- **Draft decision:** [ready/hold]
- **Draft hold reasons:** [exact gaps]
- **Draft next action:** [owner + action + done condition]
- **Launch decision:** [ready/hold/not_assessed]
- **Launch hold reasons:** [exact gaps]
- **Launch next action:** [owner + verification + done condition]

The production brief is complete only when each required field has a supplied value, a defensible derived value or the literal state `Unknown` with an owner question.