# Completed fictional B2B paid-social pilot decisions

These four examples use synthetic company details, evidence, budgets, dates, approvals and success rules. They teach the decision branches. They are not Maestro or client results, platform forecasts or launch authorizations.

## LinkedIn-only

- **Business:** Northstar Workflow Software (fictional)
- **Question:** Can professional-role and named-account controls reach operations leaders at the fictional target accounts?
- **LinkedIn:** eligible from synthetic audience, access, creative, destination and CRM-test evidence.
- **Meta:** unresolved because no audience route was proposed. This remains a secondary request and does not block the selected LinkedIn plan.
- **Media envelope:** $12,000 USD; LinkedIn $12,000; Meta $0; unallocated $0.
- **Acquisition:** October 5–30, 2026. Outcome cutoff November 27. Review December 1. America/New_York.
- **Fictional owner-supplied rule:** support at 3 or more unique qualified held meetings by cutoff with no material measurement gap; reject at 0 after delivery and measurement are complete; otherwise insufficient evidence.
- **Route:** LinkedIn, reason `LINKEDIN_ONLY_FEASIBLE`.
- **Launch:** Hold until separate authorization.
- **Secondary request:** if Meta should be considered later, supply its audience route, source population, exclusions and saved audience evidence.

## Meta-only

- **Business:** Northstar Workflow Software (fictional)
- **Question:** Can an approved first-party audience and demonstration creative create observable CRM outcomes?
- **Meta:** eligible from synthetic audience, data-use, access, creative, destination and CRM-test evidence.
- **LinkedIn:** the proposed narrow audience is synthetically evidenced below the documented activation floor after required filters. Broadening was not approved.
- **Media envelope:** $12,000 USD; Meta $12,000; LinkedIn $0; unallocated $0.
- **Acquisition:** October 5–30, 2026. Outcome cutoff November 27. Review December 1. America/New_York.
- **Fictional owner-supplied rule:** support at 3 or more unique qualified held meetings by cutoff with no material measurement gap; reject at 0 after delivery and measurement are complete; otherwise insufficient evidence.
- **Route:** Meta, reason `META_ONLY_FEASIBLE`.
- **Launch:** Hold until separate authorization.

## Legitimate split

- **LinkedIn question:** Can professional-role and named-account controls reach operations leaders with the fictional new-account workflow problem?
- **Meta question:** Will approved demonstration creative convert a separate fictional warm first-party population?
- **Shared outcome:** one unique qualified held meeting per fictional CRM company; LinkedIn, Meta, multi-touch and unattributed groups remain separate.
- **Media envelope:** $12,000 USD; LinkedIn $7,200 (60%); Meta $4,800 (40%); unallocated $0.
- **Acquisition:** October 5–30, 2026. Outcome cutoff November 27. Review December 1. America/New_York.
- **Fictional owner-supplied rule:** support at 3 or more unique qualified held meetings by cutoff with no material measurement gap; reject at 0 after delivery and measurement are complete; otherwise insufficient evidence.
- **Route:** Split, reason `SPLIT_DISTINCT_QUESTIONS`.
- **Launch:** Hold until separate authorization.

## Hold

- **Requested route:** Split.
- **Media envelope:** $12,000 USD; LinkedIn $6,000; Meta $6,000; unallocated $0.
- **Acquisition:** October 5–30, 2026. Outcome cutoff November 27. Review December 1. America/New_York.
- **LinkedIn Unknown:** the final filtered estimate after location, roles, accounts, exclusions and expansion settings was not captured.
- **Meta Unknown:** the export exists, but permitted use for the proposed audience has not been established.
- **Primary request owner:** fictional lifecycle operations owner.
- **Reason:** the customer-list data-use basis is unresolved.
- **Exact request:** provide the source and recorded permission basis for the proposed customer-list records, including excluded records, audience purpose and the owner who approved this use.
- **Evidence boundary:** proposed Meta customer-list audience only; no authorization to upload the file.
- **Route:** Hold, reason `DATA_USE_UNRESOLVED_OR_DENIED`.
- **Next step:** resolve the request or approve a new single-channel plan. Do not silently move the Meta amount to LinkedIn.
- **Launch:** Hold until separate authorization.

The canonical machine-readable records are the four JSON fixtures in `artifacts/fixtures/`.