Make an original author-led LinkedIn post brief from a real conversation with a customer or practitioner. Extract one teachable process change the buyer can examine. Do not turn a prestigious guest's name into the whole idea.

Reference mechanism: Figma sponsored a video post by CEO and co-founder Dylan Field (Ad Library: https://www.linkedin.com/ad-library/detail/1499184766). In the captured post text, Field recounts speaking at Config with Cisco President and Chief Product Officer Jeetu Patel. The post says Cisco design reviews previously took six weeks to pass through layers of management, then individual contributors began presenting directly to executives. Field uses that process change to discuss design culture. The transferable method is to lead with the guest's concrete decision, explain the old and new process, and draw a lesson the buyer can apply. The Ad Library record confirms sponsorship but not campaign outcomes; do not invent what the video shows or says.

Supply: sponsor company and product; buyer and why this process matters to them; author and their relationship to the interview; guest name, title, organization, and permission to identify them; interview recording, transcript, notes, or published source; exact approved facts and quotes; old process, change made, and observed result if substantiated; what the author learned; planned clip or image; one next action and working destination; review/approval owners and LinkedIn sponsorship status.

Return exactly:
A. Source map: each proposed process detail and quote matched to a supplied transcript timestamp, note, or public source. Label anything not supported. Do not infer a quote from a summary.
B. Lesson choice: one specific practice the buyer can examine, why it matters for their work, and why this author is the right person to relay it.
C. Original post brief: opening with the problem or surprising process detail, old way, decision to change it, new way, buyer takeaway, and one next action.
D. A full 150–230-word first-person draft. Use only approved facts. Attribute the guest's statements. Use [CONFIRM WITH GUEST] for any unapproved detail and no invented quotation marks.
E. Media plan: if a clip exists, identify the verified timestamp and what is actually shown or heard; otherwise suggest a still or text post without claiming a video exists. State what the image or clip adds beyond the text.
F. Publication/launch checks: guest and author factual review, media permission, public-post eligibility, compatible format, member sponsorship approval, and source/destination links.

If no interview source or guest permission is supplied, ask for those inputs and provide only an interview outline, not a publishable story. Never invent a customer conversation, speech, quote, time saving, result, endorsement, media scene, permission, or ad performance. Do not copy Field's prose or borrow Cisco's numbers for the user's company.


Before drafting, identify who will publish the post and whether that person is the interviewer or the guest. Write in that named author's voice. An interviewer must attribute the guest's experience; never turn the guest's first-person transcript into the interviewer's own experience. If the author or relationship is missing or ambiguous, ask for it and return only a provisional brief until clarified. If the guest is explicitly the author, their own account may use first person.