# Spotlight launch handoff

Fit: **Fit**  
Fit reason: The audience already knows the offer, so a compact reminder can carry one next step.  
Fit next move: Use Spotlight as a compact reminder and keep one destination.  
Draft: **DRAFT_READY**  
Local preflight: **PREFLIGHT_READY**  
Launch: **HOLD**

Source contract: `maestro.linkedin_spotlight_handoff` v1.0.2; LinkedIn sources observed 2026-09-28.  
Record: `northstar-ops-spotlight-fictional-01`; owner: Fictional campaign owner.  
Next: Show Spotlight available for the selected objective in the target account and save a dated screen or record.

## Supplied campaign facts

- Audience: Product-page visitors from the previous 30 days
- Offer: 20-minute workflow review
- Proof: Connects campaign and CRM records in one audit view
- Company Name: Northstar Ops
- Ad Name: Workflow review reminder
- Objective: Website Visits
- Situation: warm_retarget

## Variants

| ID | Mode | Headline | Description | CTA |
| --- | --- | --- | --- | --- |
| direct | standard | %FIRSTNAME%, find the reporting gap (35; fallback 39) | Review the handoff from campaign to CRM. (40) | Request review (14) |
| outcome | standard | See where attribution breaks (28) | Map the missing steps before the next report. (45) | View the workflow (17) |
| low-friction | standard | Bring one campaign. Review the handoff. (39) | A focused review for your current reporting flow. (49) | See the process (15) |

Selected variant: direct

## Destination and assets

- Exact URL: https://example.com/workflow-review?utm_source=linkedin&utm_medium=paid-social&utm_campaign=spotlight-review
- Tracking: Use the exact UTM parameters in the supplied URL; confirm final redirects.

## Representative preview

State: named_member; sample name: Alex. This is an illustrative desktop right-rail state, not a native rendering.
Description visible: Yes; member photo visible: Representative only.
- company image: northstar-ops-logo.png; SHA-256 `488b35bb014c24f6a2e35272b421157f03ccd47bbea2a544154e755080f961d8`; image/png, 200 × 200 px, 4831 bytes

## Open requests

- `req-native-account_eligibility`; owner: Fictional campaign owner; reason: Native state lacks dated evidence bound to this record. Evidence requested: Show Spotlight available for the selected objective in the target account and save a dated screen or record.
- `req-native-page_and_ad_permissions`; owner: Fictional campaign owner; reason: Native state lacks dated evidence bound to this record. Evidence requested: Confirm Page and ad-account roles in Campaign Manager; save a dated permission record.
- `req-native-exact_cta_and_assets`; owner: Fictional campaign owner; reason: Native state lacks dated evidence bound to this record. Evidence requested: Enter the exact CTA and files in Campaign Manager; save accepted values and processed asset preview.
- `req-native-representative_states`; owner: Fictional campaign owner; reason: Native state lacks dated evidence bound to this record. Evidence requested: Inspect named, LinkedIn Member fallback and no-photo states in the native preview; save dated evidence.
- `req-native-destination_and_review`; owner: Fictional campaign owner; reason: Native state lacks dated evidence bound to this record. Evidence requested: Test the final redirected destination and tracking, then save ad review status and delivery evidence.

## Local checks and warnings

- `copy-company-name`: Pass; {"count": 13, "force_level": "hard_fail", "limit": 25}
- `copy-ad-name`: Pass; {"count": 24, "force_level": "hard_fail", "limit": 255}
- `copy-headline`: Pass; {"count": 35, "force_level": "hard_fail", "limit": 50, "variant_id": "direct"}
- `copy-description`: Pass; {"count": 40, "force_level": "hard_fail", "limit": 70, "variant_id": "direct"}
- `copy-cta`: Pass; {"count": 14, "force_level": "hard_fail", "limit": 18, "variant_id": "direct"}
- `copy-headline`: Pass; {"count": 28, "force_level": "hard_fail", "limit": 50, "variant_id": "outcome"}
- `copy-description`: Pass; {"count": 45, "force_level": "hard_fail", "limit": 70, "variant_id": "outcome"}
- `copy-cta`: Pass; {"count": 17, "force_level": "hard_fail", "limit": 18, "variant_id": "outcome"}
- `copy-headline`: Pass; {"count": 39, "force_level": "hard_fail", "limit": 50, "variant_id": "low-friction"}
- `copy-description`: Pass; {"count": 49, "force_level": "hard_fail", "limit": 70, "variant_id": "low-friction"}
- `copy-cta`: Pass; {"count": 15, "force_level": "hard_fail", "limit": 18, "variant_id": "low-friction"}
- `asset-company-image`: Pass; {"force_level": "hard_fail", "observed": {"byte_count": 4831, "file_name": "northstar-ops-logo.png", "height_px": 200, "mime": "image/png", "sha256": "488b35bb014c24f6a2e35272b421157f03ccd47bbea2a544154e755080f961d8", "width_px": 200}}
- `destination-length-tracking`: Pass; {"count": 108, "force_level": "hard_fail", "limit": 500}

## Native evidence

- account_eligibility: hold; owner: Fictional campaign owner; saved evidence: Unknown
- page_and_ad_permissions: hold; owner: Fictional campaign owner; saved evidence: Unknown
- exact_cta_and_assets: hold; owner: Fictional campaign owner; saved evidence: Unknown
- representative_states: hold; owner: Fictional campaign owner; saved evidence: Unknown
- destination_and_review: hold; owner: Fictional campaign owner; saved evidence: Unknown

The local preview is representative. Campaign Manager must confirm the target account, exact CTA, asset processing, member states, review and delivery. A local preflight pass is not launch approval.

## LinkedIn source checks

- availability-objectives (native_hold), observed 2026-09-28T18:07:01.725284+00:00: https://www.linkedin.com/help/lms/answer/a1576130
- personalization-fields-spotlight (hard_fail), observed 2026-09-28T18:07:01.725284+00:00: https://www.linkedin.com/help/lms/answer/a15530073
- copy-headline (hard_fail), observed 2026-09-28T18:07:01.725284+00:00: https://www.linkedin.com/help/lms/answer/a425222
- asset-company-image (hard_fail), observed 2026-09-28T18:07:01.725284+00:00: https://www.linkedin.com/help/lms/answer/a425222
- asset-background (hard_fail), observed 2026-09-28T18:07:01.725284+00:00: https://www.linkedin.com/help/lms/answer/a425222
- destination-length-tracking (hard_fail), observed 2026-09-28T18:07:01.725284+00:00: https://www.linkedin.com/help/lms/answer/a425222