{ "schema_version": "maestro.linkedin-marketo-integration.v1", "record_id": "COPPERLINE-LI-MKTG-DEMO-001", "example_only": true, "scope": { "organization": "Copperline Systems (fictional)", "linkedin_user_ref": "li-user-demo-17", "business_account_id": "LI-BA-4821", "ad_account_id": "LI-ACCT-4821", "page_id": "LI-PAGE-DEMO-8", "form_name": "Q4 Enterprise Demo Request", "form_id": "FORM-DEMO-Q4", "marketo_subscription_ref": "MKTO-SUB-DEMO-01", "launchpoint_service_name": "LinkedIn Lead Gen - NA", "launchpoint_service_id": "LP-DEMO-01", "approved_by": "Copperline marketing operations owner (fictional)", "approved_at": "2026-10-08T13:55:00Z" }, "connection": { "planned": { "status": "approved_for_one_test", "steps_or_reference": "Marketo Admin > LaunchPoint > New Service > LinkedIn Lead Gen", "owner": "Copperline marketing operations owner (fictional)" }, "observed": { "status": "authorized", "authorized_at": "2026-10-08T13:55:00Z", "checked_at": "2026-10-08T14:00:00Z", "evidence_ref": "EX-LP-01", "business_account_id": "LI-BA-4821", "ad_account_id": "LI-ACCT-4821", "page_id": "LI-PAGE-DEMO-8", "form_id": "FORM-DEMO-Q4" } }, "field_mappings": [ { "linkedin_field": "Work email", "marketo_field": "Email", "data_type": "email", "normalization": "lowercase and trim", "allowed_values": [], "consent_action": "Operational test only; do not infer marketing consent.", "required": true, "state": "mapped", "evidence_ref": "EX-MAP-01", "observed_values": [] }, { "linkedin_field": "Company name", "marketo_field": "Company", "data_type": "text", "normalization": "trim", "allowed_values": [], "consent_action": "none", "required": true, "state": "mapped", "evidence_ref": "EX-MAP-01", "observed_values": [] }, { "linkedin_field": "Job title", "marketo_field": "Title", "data_type": "text", "normalization": "trim", "allowed_values": [], "consent_action": "none", "required": true, "state": "mapped", "evidence_ref": "EX-MAP-01", "observed_values": [] }, { "linkedin_field": "Lead source", "marketo_field": "Lead Source Detail", "data_type": "enum", "normalization": "fixed approved value", "allowed_values": [ "LinkedIn Lead Gen" ], "consent_action": "preserve source", "required": true, "state": "mapped", "evidence_ref": "EX-MAP-01", "observed_values": [] }, { "linkedin_field": "Consent checkbox", "marketo_field": "Consent Status", "data_type": "boolean", "normalization": "explicit approved values", "allowed_values": [ "true", "false" ], "consent_action": "retain consent text and form version evidence", "required": true, "state": "mapped", "evidence_ref": "EX-MAP-01", "observed_values": [] } ], "destination": { "type": "program", "name": "Q4 LinkedIn Enterprise Demo", "id": "PRG-LI-DEMO-Q4", "smart_campaign_name": "Process LinkedIn demo requests", "smart_campaign_id": "SC-DEMO-44", "trigger_or_filter": "Fills Out LinkedIn Lead Gen Form; exact form constraint", "qualification_rule": "One qualification per person for this test cohort", "flow_action": "Add to Q4 LinkedIn Enterprise Demo program", "membership_status_expected": "Member", "observed_membership_status": "Member", "observed_at": "2026-10-08T14:06:00Z", "evidence_ref": "EX-MEM-01", "membership_outcome": "PRESENT" }, "matching": { "match_rule": "Email address, normalized lowercase and trim", "dedupe_behavior": "Existing person is matched; retain original person ID and append form-fill activity.", "collision_or_merge": "No merge or collision in this one-record fictional test.", "observed_at": "2026-10-08T14:06:00Z", "evidence_ref": "EX-MATCH-01", "observed_outcome": "NO_COLLISION" }, "routing": { "destination": "CRM-QUEUE-ENTERPRISE", "event": "Enterprise demo request assigned to queue", "owner": "Enterprise SDR queue owner (fictional)", "response_target": "2 hours (target only)", "observed_event": "Queue event accepted", "observed_at": "2026-10-08T14:07:00Z", "evidence_ref": "EX-ROUTE-01", "outcome": "ACCEPTED" }, "test": { "authorized_by": "Copperline marketing operations owner (fictional)", "submitted_at": "2026-10-08T14:05:00Z", "timezone": "UTC", "test_person_ref": "controlled test identity; private row not included", "test_lead_flag": true, "linkedin_evidence_ref": "EX-LI-01", "marketo_person_id": "MK-P-10482", "activity_name": "Fills Out LinkedIn Lead Gen Form", "activity_at": "2026-10-08T14:06:00Z", "person_activity_evidence_ref": "EX-ACT-01", "activity_outcome": "OBSERVED" }, "cutoff": { "start": "2026-10-08T14:00:00Z", "end": "2026-10-08T14:10:00Z", "timezone": "UTC", "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account", "form_id": "FORM-DEMO-Q4", "ad_account_id": "LI-ACCT-4821" }, "populations": { "submitted": { "evidence_ref": "EX-LI-01", "evidence_type": "fictional_example_receipt", "captured_at": "2026-10-08T14:05:00Z", "definition": "Source submissions for the exact form, ad account and cohort inside the cutoff.", "state": "KNOWN", "value": 1, "evidence_scope": { "form_id": "FORM-DEMO-Q4", "ad_account_id": "LI-ACCT-4821", "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account", "cutoff_start": "2026-10-08T14:00:00Z", "cutoff_end": "2026-10-08T14:10:00Z", "timezone": "UTC" } }, "connector_observed": { "evidence_ref": "", "evidence_type": "", "captured_at": "", "definition": "The native service does not separately expose a connector receipt for this cohort.", "state": "UNKNOWN", "value": null, "evidence_scope": { "form_id": "FORM-DEMO-Q4", "ad_account_id": "LI-ACCT-4821", "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account", "cutoff_start": "2026-10-08T14:00:00Z", "cutoff_end": "2026-10-08T14:10:00Z", "timezone": "UTC" } }, "person_activity": { "evidence_ref": "EX-ACT-01", "evidence_type": "fictional_example_receipt", "captured_at": "2026-10-08T14:06:00Z", "definition": "Distinct Marketo people represented at least once in this cohort with the exact LinkedIn form-fill activity.", "state": "KNOWN", "value": 1, "evidence_scope": { "form_id": "FORM-DEMO-Q4", "ad_account_id": "LI-ACCT-4821", "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account", "cutoff_start": "2026-10-08T14:00:00Z", "cutoff_end": "2026-10-08T14:10:00Z", "timezone": "UTC" } }, "membership": { "evidence_ref": "EX-MEM-01", "evidence_type": "fictional_example_receipt", "captured_at": "2026-10-08T14:06:00Z", "definition": "Distinct cohort people with the expected list or program membership at the cutoff.", "state": "KNOWN", "value": 1, "evidence_scope": { "form_id": "FORM-DEMO-Q4", "ad_account_id": "LI-ACCT-4821", "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account", "cutoff_start": "2026-10-08T14:00:00Z", "cutoff_end": "2026-10-08T14:10:00Z", "timezone": "UTC" } }, "routed": { "evidence_ref": "EX-ROUTE-01", "evidence_type": "fictional_example_receipt", "captured_at": "2026-10-08T14:07:00Z", "definition": "Distinct cohort people with an accepted downstream routing event at the cutoff.", "state": "KNOWN", "value": 1, "evidence_scope": { "form_id": "FORM-DEMO-Q4", "ad_account_id": "LI-ACCT-4821", "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account", "cutoff_start": "2026-10-08T14:00:00Z", "cutoff_end": "2026-10-08T14:10:00Z", "timezone": "UTC" } }, "duplicate": { "evidence_ref": "EX-MATCH-01", "evidence_type": "fictional_example_receipt", "captured_at": "2026-10-08T14:06:00Z", "definition": "Additional source submissions after the first submission for a person already represented in this same cohort; an existing person before the cohort is not a duplicate by itself.", "state": "KNOWN", "value": 0, "evidence_scope": { "form_id": "FORM-DEMO-Q4", "ad_account_id": "LI-ACCT-4821", "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account", "cutoff_start": "2026-10-08T14:00:00Z", "cutoff_end": "2026-10-08T14:10:00Z", "timezone": "UTC" } }, "unresolved": { "evidence_ref": "EX-RECON-01", "evidence_type": "fictional_example_receipt", "captured_at": "2026-10-08T14:10:00Z", "definition": "Source submissions not represented by a person/activity record and not classified as an additional in-cohort submission at the cutoff.", "state": "KNOWN", "value": 0, "evidence_scope": { "form_id": "FORM-DEMO-Q4", "ad_account_id": "LI-ACCT-4821", "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account", "cutoff_start": "2026-10-08T14:00:00Z", "cutoff_end": "2026-10-08T14:10:00Z", "timezone": "UTC" } } }, "evidence": [ { "evidence_ref": "EX-LP-01", "evidence_type": "fictional_example_receipt", "captured_at": "2026-10-08T14:00:00Z", "supports": "LaunchPoint service status, authorized user, exact Business Account and ad-account scope.", "note": "Fictional example receipt; not a real account observation." }, { "evidence_ref": "EX-MAP-01", "evidence_type": "fictional_example_receipt", "captured_at": "2026-10-08T14:01:00Z", "supports": "Every mapped LinkedIn and Marketo field, values, and consent treatment.", "note": "Fictional example receipt; not a real account observation." }, { "evidence_ref": "EX-LI-01", "evidence_type": "fictional_example_receipt", "captured_at": "2026-10-08T14:05:00Z", "supports": "LinkedIn source row, exact form/account IDs and Test Lead = TRUE.", "note": "Fictional example receipt; not a real account observation." }, { "evidence_ref": "EX-ACT-01", "evidence_type": "fictional_example_receipt", "captured_at": "2026-10-08T14:06:00Z", "supports": "Marketo person MK-P-10482 and exact Fills Out LinkedIn Lead Gen Form activity.", "note": "Fictional example receipt; not a real account observation." }, { "evidence_ref": "EX-MEM-01", "evidence_type": "fictional_example_receipt", "captured_at": "2026-10-08T14:06:00Z", "supports": "Membership of MK-P-10482 in PRG-LI-DEMO-Q4.", "note": "Fictional example receipt; not a real account observation." }, { "evidence_ref": "EX-MATCH-01", "evidence_type": "fictional_example_receipt", "captured_at": "2026-10-08T14:06:00Z", "supports": "Email match/dedupe read-back for this test and no merge/collision.", "note": "Fictional example receipt; not a real account observation." }, { "evidence_ref": "EX-ROUTE-01", "evidence_type": "fictional_example_receipt", "captured_at": "2026-10-08T14:07:00Z", "supports": "Accepted routing event at CRM-QUEUE-ENTERPRISE.", "note": "Fictional example receipt; not a real account observation." }, { "evidence_ref": "EX-RECON-01", "evidence_type": "fictional_example_receipt", "captured_at": "2026-10-08T14:10:00Z", "supports": "Same-cutoff reconciliation of one test source record.", "note": "Fictional example receipt; not a real account observation." } ], "operator_notes": "Fictional worked example. These names, IDs, timestamps and receipts are invented for demonstration and are not a Maestro or client result.", "evaluation_phase": "post_test" }