# LinkedIn–Marketo evaluation

- Phase: `draft`
- Disposition: `LAUNCH_HOLD`
- First broken state: `planning` at `scope.organization`
- Finding: Required planned value is blank.
- Next request: Complete the missing planned fields before review: scope.organization.

## Population reconciliation
| Population | State | Value | Evidence reference | Bound scope |
|---|---|---:|---|---|
| submitted | BLANK | null |  | {"ad_account_id":"LI-ACCT-4821","cohort":"One authorized test submission; Test Lead = TRUE; exact form and ad account","cutoff_end":"2026-10-08T14:10:00Z","cutoff_start":"2026-10-08T14:00:00Z","form_id":"FORM-DEMO-Q4","timezone":"UTC"} |
| connector_observed | BLANK | null |  | {"ad_account_id":"LI-ACCT-4821","cohort":"One authorized test submission; Test Lead = TRUE; exact form and ad account","cutoff_end":"2026-10-08T14:10:00Z","cutoff_start":"2026-10-08T14:00:00Z","form_id":"FORM-DEMO-Q4","timezone":"UTC"} |
| person_activity | BLANK | null |  | {"ad_account_id":"LI-ACCT-4821","cohort":"One authorized test submission; Test Lead = TRUE; exact form and ad account","cutoff_end":"2026-10-08T14:10:00Z","cutoff_start":"2026-10-08T14:00:00Z","form_id":"FORM-DEMO-Q4","timezone":"UTC"} |
| membership | BLANK | null |  | {"ad_account_id":"LI-ACCT-4821","cohort":"One authorized test submission; Test Lead = TRUE; exact form and ad account","cutoff_end":"2026-10-08T14:10:00Z","cutoff_start":"2026-10-08T14:00:00Z","form_id":"FORM-DEMO-Q4","timezone":"UTC"} |
| routed | BLANK | null |  | {"ad_account_id":"LI-ACCT-4821","cohort":"One authorized test submission; Test Lead = TRUE; exact form and ad account","cutoff_end":"2026-10-08T14:10:00Z","cutoff_start":"2026-10-08T14:00:00Z","form_id":"FORM-DEMO-Q4","timezone":"UTC"} |
| duplicate | BLANK | null |  | {"ad_account_id":"LI-ACCT-4821","cohort":"One authorized test submission; Test Lead = TRUE; exact form and ad account","cutoff_end":"2026-10-08T14:10:00Z","cutoff_start":"2026-10-08T14:00:00Z","form_id":"FORM-DEMO-Q4","timezone":"UTC"} |
| unresolved | BLANK | null |  | {"ad_account_id":"LI-ACCT-4821","cohort":"One authorized test submission; Test Lead = TRUE; exact form and ad account","cutoff_end":"2026-10-08T14:10:00Z","cutoff_start":"2026-10-08T14:00:00Z","form_id":"FORM-DEMO-Q4","timezone":"UTC"} |

## Source record
```json
{
  "schema_version": "maestro.linkedin-marketo-integration.v1",
  "record_id": "",
  "example_only": false,
  "scope": {
    "organization": "",
    "linkedin_user_ref": "",
    "business_account_id": "",
    "ad_account_id": "",
    "page_id": "",
    "form_name": "",
    "form_id": "",
    "marketo_subscription_ref": "",
    "launchpoint_service_name": "",
    "launchpoint_service_id": "",
    "approved_by": "",
    "approved_at": ""
  },
  "connection": {
    "planned": {
      "status": "",
      "steps_or_reference": "",
      "owner": ""
    },
    "observed": {
      "status": "",
      "authorized_at": "",
      "checked_at": "",
      "evidence_ref": "",
      "business_account_id": "",
      "ad_account_id": "",
      "page_id": "",
      "form_id": ""
    }
  },
  "field_mappings": [
    {
      "linkedin_field": "",
      "marketo_field": "",
      "data_type": "",
      "normalization": "",
      "allowed_values": [],
      "consent_action": "",
      "required": true,
      "state": "",
      "evidence_ref": "",
      "observed_values": []
    }
  ],
  "destination": {
    "type": "",
    "name": "",
    "id": "",
    "smart_campaign_name": "",
    "smart_campaign_id": "",
    "trigger_or_filter": "",
    "qualification_rule": "",
    "flow_action": "",
    "membership_status_expected": "",
    "observed_membership_status": "",
    "observed_at": "",
    "evidence_ref": ""
  },
  "matching": {
    "match_rule": "",
    "dedupe_behavior": "",
    "collision_or_merge": "",
    "observed_at": "",
    "evidence_ref": ""
  },
  "routing": {
    "destination": "",
    "event": "",
    "owner": "",
    "response_target": "",
    "observed_event": "",
    "observed_at": "",
    "evidence_ref": ""
  },
  "test": {
    "authorized_by": "",
    "submitted_at": "",
    "timezone": "",
    "test_person_ref": "",
    "test_lead_flag": "",
    "linkedin_evidence_ref": "",
    "marketo_person_id": "",
    "activity_name": "",
    "activity_at": "",
    "person_activity_evidence_ref": ""
  },
  "cutoff": {
    "start": "",
    "end": "",
    "timezone": "",
    "cohort": "",
    "form_id": "",
    "ad_account_id": ""
  },
  "populations": {
    "submitted": {
      "evidence_ref": "",
      "evidence_type": "",
      "captured_at": "",
      "definition": "Source submissions for the exact form, ad account and cohort inside the cutoff.",
      "state": "BLANK",
      "value": null,
      "evidence_scope": {
        "form_id": "FORM-DEMO-Q4",
        "ad_account_id": "LI-ACCT-4821",
        "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account",
        "cutoff_start": "2026-10-08T14:00:00Z",
        "cutoff_end": "2026-10-08T14:10:00Z",
        "timezone": "UTC"
      }
    },
    "connector_observed": {
      "evidence_ref": "",
      "evidence_type": "",
      "captured_at": "",
      "definition": "Source submissions with a distinct connector receipt for the same cohort, when the native service exposes one.",
      "state": "BLANK",
      "value": null,
      "evidence_scope": {
        "form_id": "FORM-DEMO-Q4",
        "ad_account_id": "LI-ACCT-4821",
        "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account",
        "cutoff_start": "2026-10-08T14:00:00Z",
        "cutoff_end": "2026-10-08T14:10:00Z",
        "timezone": "UTC"
      }
    },
    "person_activity": {
      "evidence_ref": "",
      "evidence_type": "",
      "captured_at": "",
      "definition": "Distinct Marketo people represented at least once in this cohort with the exact LinkedIn form-fill activity.",
      "state": "BLANK",
      "value": null,
      "evidence_scope": {
        "form_id": "FORM-DEMO-Q4",
        "ad_account_id": "LI-ACCT-4821",
        "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account",
        "cutoff_start": "2026-10-08T14:00:00Z",
        "cutoff_end": "2026-10-08T14:10:00Z",
        "timezone": "UTC"
      }
    },
    "membership": {
      "evidence_ref": "",
      "evidence_type": "",
      "captured_at": "",
      "definition": "Distinct cohort people with the expected list or program membership at the cutoff.",
      "state": "BLANK",
      "value": null,
      "evidence_scope": {
        "form_id": "FORM-DEMO-Q4",
        "ad_account_id": "LI-ACCT-4821",
        "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account",
        "cutoff_start": "2026-10-08T14:00:00Z",
        "cutoff_end": "2026-10-08T14:10:00Z",
        "timezone": "UTC"
      }
    },
    "routed": {
      "evidence_ref": "",
      "evidence_type": "",
      "captured_at": "",
      "definition": "Distinct cohort people with an accepted downstream routing event at the cutoff.",
      "state": "BLANK",
      "value": null,
      "evidence_scope": {
        "form_id": "FORM-DEMO-Q4",
        "ad_account_id": "LI-ACCT-4821",
        "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account",
        "cutoff_start": "2026-10-08T14:00:00Z",
        "cutoff_end": "2026-10-08T14:10:00Z",
        "timezone": "UTC"
      }
    },
    "duplicate": {
      "evidence_ref": "",
      "evidence_type": "",
      "captured_at": "",
      "definition": "Additional source submissions after the first submission for a person already represented in this same cohort; an existing person before the cohort is not a duplicate by itself.",
      "state": "BLANK",
      "value": null,
      "evidence_scope": {
        "form_id": "FORM-DEMO-Q4",
        "ad_account_id": "LI-ACCT-4821",
        "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account",
        "cutoff_start": "2026-10-08T14:00:00Z",
        "cutoff_end": "2026-10-08T14:10:00Z",
        "timezone": "UTC"
      }
    },
    "unresolved": {
      "evidence_ref": "",
      "evidence_type": "",
      "captured_at": "",
      "definition": "Source submissions not represented by a person/activity record and not classified as an additional in-cohort submission at the cutoff.",
      "state": "BLANK",
      "value": null,
      "evidence_scope": {
        "form_id": "FORM-DEMO-Q4",
        "ad_account_id": "LI-ACCT-4821",
        "cohort": "One authorized test submission; Test Lead = TRUE; exact form and ad account",
        "cutoff_start": "2026-10-08T14:00:00Z",
        "cutoff_end": "2026-10-08T14:10:00Z",
        "timezone": "UTC"
      }
    }
  },
  "evidence": [],
  "operator_notes": "",
  "evaluation_phase": "draft"
}
```