# LinkedIn Insight Tag verification worksheet

Record what happened on one destination and one published version. Keep this record private. Use references to private screenshots or redacted logs; do not paste credentials, visitor data, or account identifiers into a public document. If you use an AI service, share only material approved for that service. Redaction does not establish an identifier match.

Start with account, destination, installation inventory, and version. Check the site's approved consent behavior before testing. In the browser's developer tools, save the observed request destination, identifier comparison, and response or blocking error. Keep GTM Preview results separate from a published-page test. Then record LinkedIn source status, the actual conversion action, conversion status, and ad-set association. A source badge cannot replace those observations.

Repeat the observation fields for each tested consent state and destination. Include a failed or cancelled submission when the conversion means successful submission. A new account, domain, version, or conversion needs new matching evidence; retain old records as history and mark them stale for the changed scope. Do not overwrite a failed result after a repair.

Use a separate copy of this worksheet for each destination/version. Preserve failed records when testing a repair. Within the withdrawal field, label the same-page new-action test and the subsequent-visit test separately; an untested part stays Unknown. In each request observation, state the test duration and request count when observed. For a manual installation, mark GTM-only fields Not applicable and name the route.

Leave missing observations as Unknown. An explicit zero is different from a missing value. These instructions are Maestro's diagnostic method, not a compliance certification or permission to change a live site. Never remove consent controls to make a test pass.

## 1. Account and Partner ID
Account identity: Unknown
Expected Partner ID from this account: Unknown
Private account/ID evidence reference: Unknown

## 2. Tested destination
Exact tested URL: Unknown
Final URL and domain after redirects: Unknown
External booking or thank-you destinations: Unknown

## 3. Installation inventory
Implementation route (GTM/manual/other): Unknown
Code or tag location: Unknown
Existing base installations and their owners: Unknown

## 4. Release scope
Published site release or GTM container/version: Unknown
Preview container/version, recorded separately: Unknown
Publish evidence: Unknown

## 5. Observation context
Date/time and timezone: Unknown
Browser/version and extensions: Unknown
Environment (production/preview/staging): Unknown
Test operator: Unknown

## 6. Approved consent behavior
Approved requirements and policy owner/reference: Unknown
Eligible pages and excluded pages: Unknown
Expected default/denied, granted, revisit, and withdrawal behavior: Unknown
CMP category mapping, template checks, and grant trigger: Unknown

## 7. Actual consent observations
Default/denied action, result, scope, time, and evidence: Unknown
Granted action, result, scope, time, and evidence: Unknown
Revisit action, result, scope, time, and evidence: Unknown
Withdrawal and subsequent visit result, scope, time, and evidence: Unknown
Excluded-page result, scope, time, and evidence: Unknown

## 8. Base-tag browser evidence
Request destination: Unknown
Observed Partner ID and comparison with expected ID: Unknown
Response or blocking error: Unknown
Consent state, tested URL/version, time, and evidence reference: Unknown
GTM firing observation, if applicable: Unknown

## 9. LinkedIn source evidence
Source status: Unknown
Account, associated domain, and last signal context: Unknown
Observation time and evidence reference: Unknown

## 10. Intended conversion and observed action
Business meaning and actual success condition: Unknown
Rule/method and expected conversion ID: Unknown
Failed/cancelled action and event result: Unknown
Confirmed successful action and event result: Unknown
Observed identifier, URL/version, consent state, time, and evidence: Unknown

## 11. Conversion receipt and association
Conversion status, observation time, and evidence: Unknown
Selected ad-set association and account/conversion evidence: Unknown

## 12. Attribution
Attributed advertising result, if observed: Unknown
Account, conversion, reporting period, attribution windows/model, and evidence: Unknown

## 13. Handoff
Responsible owner: Unknown
Next narrow test (proposed): Unknown
Expected result and evidence to save (proposed): Unknown
Rollback or previous-version reference: Unknown
Unresolved questions: Unknown