Offline planning worksheet

Choose the job for this LinkedIn ad

Describe the next action you want a buyer to take. This worksheet suggests a provisional objective, flags setup gaps, and helps you plan a measured test. It does not verify your account or authorize a launch.

Jump to provisional decision

Your decision inputs

Load a fictional example

1. Business job Owner Review date Business goal Immediate action Destination or context

2. Creative and account eligibility Chosen creative format Objective + format combination Combination evidence Observed on

3. Conversion and lead operations Website conversion event status Event name Event evidence Event checked on Conversion signal assessment Why that signal assessment? Native Lead Gen Form status Form evidence CRM handoff and follow-up Follow-up evidence

4. Actual delivery settings

Record what Campaign Manager shows. The default optimization named in the result is not a read of your account, and objective choice does not tell you how you are charged.

Observed optimization goal Observed bidding strategy Observed billing unit Settings evidence Settings observed on

5. Outcome and comparison Primary outcome Qualified outcome definition Pilot comparison plan Source notes (JSON array)

Each note has source, date (YYYY-MM-DD), and note. These are assertions to review, not verified proof. The raw JSON editor below can handle multiple notes.

Provisional decision

No objective selected

Optimization and billing

Conditional alternative

What still needs an answer

This output never means “ready to launch.” Verify actual account settings and get separate authorization before spending.

Import or edit the complete JSON input

An evaluated export can be imported. Its saved recommendation is ignored and recomputed from the input facts.

Input JSON

Import JSON file

You can also open the blank memo, worked memo, and standalone review prompt.