{
  "kind": "maestro-objective-brief",
  "schemaVersion": 1,
  "scope": {
    "immediateAction": "site_conversion",
    "destination": "Fictional website demo-request confirmation",
    "creativeFormat": "Single image ad"
  },
  "inputs": {
    "schemaVersion": 1,
    "owner": "Fictional campaign owner",
    "reviewDate": "2026-10-25",
    "businessGoal": "Generate qualified demo requests for a fictional product",
    "immediateAction": "site_conversion",
    "destination": "Fictional website demo-request confirmation",
    "creativeFormat": "Single image ad",
    "combination": {
      "status": "unverified",
      "evidence": "",
      "observedAt": ""
    },
    "conversion": {
      "status": "verified",
      "event": "Demo request confirmed",
      "evidence": "Fictional exercise: test event appeared and was associated with the mock ad set.",
      "observedAt": "2026-10-25"
    },
    "signal": {
      "assessment": "sparse",
      "rationale": "Fictional exercise: too few recent qualified demo events to assess stable feedback; no platform cutoff assumed."
    },
    "nativeForm": {
      "status": "unknown",
      "evidence": ""
    },
    "crmFollowUp": {
      "status": "unknown",
      "evidence": ""
    },
    "observed": {
      "optimizationGoal": "Website conversions",
      "biddingStrategy": "Maximum delivery",
      "billingUnit": "Impressions",
      "evidence": "Fictional exercise: mock Campaign Manager settings readback.",
      "observedAt": "2026-10-25"
    },
    "outcome": {
      "primary": "Qualified demo requests",
      "qualificationDefinition": "A buyer at a target company with a real use case and agreed sales follow-up",
      "pilotComparison": "Test Website Conversions against a separate Website Visits ad set with matched audience, creative and evaluation window; compare qualified demo requests and tracked visits."
    },
    "sourceNotes": [
      {
        "source": "Fictional planning exercise",
        "date": "2026-10-25",
        "note": "This case contains invented observations for practice, not a real account."
      }
    ]
  },
  "assessment": {
    "kind": "maestro-objective-assessment",
    "schemaVersion": 1,
    "status": "provisional_with_review",
    "launchAuthorization": false,
    "provisionalObjective": "Website Conversions",
    "explanation": "The immediate job is a defined action on the website. LinkedIn defaults to website conversion optimization; tracking and event association matter.",
    "documentedDefaultOptimization": "Website conversions",
    "alternatives": [
      {
        "objective": "Website Visits",
        "condition": "Consider as a separate traffic-optimized test if the website conversion signal is sparse or unknown. Keep the qualified website outcome in the comparison; this is not an automatic performance winner."
      }
    ],
    "holds": [
      {
        "code": "combination_unverified",
        "message": "Check this objective and format combination in the current account.",
        "owner": "Campaign owner"
      }
    ],
    "questions": [
      "Campaign owner: Check this objective and format combination in the current account."
    ],
    "observedSettings": {
      "optimizationGoal": "Website conversions",
      "biddingStrategy": "Maximum delivery",
      "billingUnit": "Impressions",
      "evidence": "Fictional exercise: mock Campaign Manager settings readback.",
      "observedAt": "2026-10-25",
      "note": "These are user-provided observations, not independently verified by this offline tool. Optimization goal and chargeable event can differ."
    },
    "outcomePlan": {
      "primary": "Qualified demo requests",
      "qualificationDefinition": "A buyer at a target company with a real use case and agreed sales follow-up",
      "pilotComparison": "Test Website Conversions against a separate Website Visits ad set with matched audience, creative and evaluation window; compare qualified demo requests and tracked visits.",
      "note": "Compare the chosen platform key result with the defined qualified business outcome. The plan does not predict performance."
    },
    "sourceNotes": [
      {
        "source": "Fictional planning exercise",
        "date": "2026-10-25",
        "note": "This case contains invented observations for practice, not a real account.",
        "noteType": "Unverified user assertion to review"
      }
    ],
    "limits": [
      "Offline editorial aid only; verify current account eligibility and settings in Campaign Manager.",
      "No spend or launch is authorized by this output.",
      "No universal conversion-volume cutoff, cost winner, or performance forecast."
    ],
    "inputs": {
      "schemaVersion": 1,
      "owner": "Fictional campaign owner",
      "reviewDate": "2026-10-25",
      "businessGoal": "Generate qualified demo requests for a fictional product",
      "immediateAction": "site_conversion",
      "destination": "Fictional website demo-request confirmation",
      "creativeFormat": "Single image ad",
      "combination": {
        "status": "unverified",
        "evidence": "",
        "observedAt": ""
      },
      "conversion": {
        "status": "verified",
        "event": "Demo request confirmed",
        "evidence": "Fictional exercise: test event appeared and was associated with the mock ad set.",
        "observedAt": "2026-10-25"
      },
      "signal": {
        "assessment": "sparse",
        "rationale": "Fictional exercise: too few recent qualified demo events to assess stable feedback; no platform cutoff assumed."
      },
      "nativeForm": {
        "status": "unknown",
        "evidence": ""
      },
      "crmFollowUp": {
        "status": "unknown",
        "evidence": ""
      },
      "observed": {
        "optimizationGoal": "Website conversions",
        "biddingStrategy": "Maximum delivery",
        "billingUnit": "Impressions",
        "evidence": "Fictional exercise: mock Campaign Manager settings readback.",
        "observedAt": "2026-10-25"
      },
      "outcome": {
        "primary": "Qualified demo requests",
        "qualificationDefinition": "A buyer at a target company with a real use case and agreed sales follow-up",
        "pilotComparison": "Test Website Conversions against a separate Website Visits ad set with matched audience, creative and evaluation window; compare qualified demo requests and tracked visits."
      },
      "sourceNotes": [
        {
          "source": "Fictional planning exercise",
          "date": "2026-10-25",
          "note": "This case contains invented observations for practice, not a real account."
        }
      ]
    }
  }
}