{
  "kind": "maestro-objective-brief",
  "schemaVersion": 1,
  "scope": {
    "immediateAction": "unknown",
    "destination": "",
    "creativeFormat": ""
  },
  "inputs": {
    "schemaVersion": 1,
    "owner": "",
    "reviewDate": "",
    "businessGoal": "",
    "immediateAction": "unknown",
    "destination": "",
    "creativeFormat": "",
    "combination": {
      "status": "unverified",
      "evidence": "",
      "observedAt": ""
    },
    "conversion": {
      "status": "unknown",
      "event": "",
      "evidence": "",
      "observedAt": ""
    },
    "signal": {
      "assessment": "unknown",
      "rationale": ""
    },
    "nativeForm": {
      "status": "unknown",
      "evidence": ""
    },
    "crmFollowUp": {
      "status": "unknown",
      "evidence": ""
    },
    "observed": {
      "optimizationGoal": "",
      "biddingStrategy": "",
      "billingUnit": "",
      "evidence": "",
      "observedAt": ""
    },
    "outcome": {
      "primary": "",
      "qualificationDefinition": "",
      "pilotComparison": ""
    },
    "sourceNotes": []
  },
  "assessment": {
    "kind": "maestro-objective-assessment",
    "schemaVersion": 1,
    "status": "no_objective_selected",
    "launchAuthorization": false,
    "provisionalObjective": null,
    "explanation": "No objective selected because the immediate action is unknown.",
    "documentedDefaultOptimization": null,
    "alternatives": [],
    "holds": [
      {
        "code": "owner_unknown",
        "message": "Name the person who will review this plan.",
        "owner": "Planner"
      },
      {
        "code": "review_date_unknown",
        "message": "Add a review date for the account observations.",
        "owner": "Planner"
      },
      {
        "code": "business_goal_unknown",
        "message": "State the business goal behind this ad.",
        "owner": "Planner"
      },
      {
        "code": "action_unknown",
        "message": "Choose the immediate action this ad should prompt.",
        "owner": "Planner"
      },
      {
        "code": "destination_unknown",
        "message": "Describe the destination or context for the action.",
        "owner": "Planner"
      },
      {
        "code": "format_unknown",
        "message": "Name the intended creative format.",
        "owner": "Planner"
      },
      {
        "code": "combination_unverified",
        "message": "Check this objective and format combination in the current account.",
        "owner": "Campaign owner"
      },
      {
        "code": "optimizationGoal_unknown",
        "message": "Observe the actual optimization goal in Campaign Manager. Do not infer billing from the objective.",
        "owner": "Campaign owner"
      },
      {
        "code": "biddingStrategy_unknown",
        "message": "Observe the actual bidding strategy in Campaign Manager. Do not infer billing from the objective.",
        "owner": "Campaign owner"
      },
      {
        "code": "billingUnit_unknown",
        "message": "Observe the actual billing unit in Campaign Manager. Do not infer billing from the objective.",
        "owner": "Campaign owner"
      },
      {
        "code": "outcome_unknown",
        "message": "Name the primary outcome to inspect after the pilot.",
        "owner": "Business owner"
      },
      {
        "code": "qualification_unknown",
        "message": "Define what counts as a qualified outcome.",
        "owner": "Sales owner"
      },
      {
        "code": "pilot_unknown",
        "message": "Specify the comparison and evaluation window for a measured pilot.",
        "owner": "Campaign owner"
      }
    ],
    "questions": [
      "Planner: Name the person who will review this plan.",
      "Planner: Add a review date for the account observations.",
      "Planner: State the business goal behind this ad.",
      "Planner: Choose the immediate action this ad should prompt.",
      "Planner: Describe the destination or context for the action.",
      "Planner: Name the intended creative format.",
      "Campaign owner: Check this objective and format combination in the current account.",
      "Campaign owner: Observe the actual optimization goal in Campaign Manager. Do not infer billing from the objective.",
      "Campaign owner: Observe the actual bidding strategy in Campaign Manager. Do not infer billing from the objective.",
      "Campaign owner: Observe the actual billing unit in Campaign Manager. Do not infer billing from the objective.",
      "Business owner: Name the primary outcome to inspect after the pilot.",
      "Sales owner: Define what counts as a qualified outcome.",
      "Campaign owner: Specify the comparison and evaluation window for a measured pilot."
    ],
    "observedSettings": {
      "optimizationGoal": "",
      "biddingStrategy": "",
      "billingUnit": "",
      "evidence": "",
      "observedAt": "",
      "note": "These are user-provided observations, not independently verified by this offline tool. Optimization goal and chargeable event can differ."
    },
    "outcomePlan": {
      "primary": "",
      "qualificationDefinition": "",
      "pilotComparison": "",
      "note": "Compare the chosen platform key result with the defined qualified business outcome. The plan does not predict performance."
    },
    "sourceNotes": [],
    "limits": [
      "Offline editorial aid only; verify current account eligibility and settings in Campaign Manager.",
      "No spend or launch is authorized by this output.",
      "No universal conversion-volume cutoff, cost winner, or performance forecast."
    ],
    "inputs": {
      "schemaVersion": 1,
      "owner": "",
      "reviewDate": "",
      "businessGoal": "",
      "immediateAction": "unknown",
      "destination": "",
      "creativeFormat": "",
      "combination": {
        "status": "unverified",
        "evidence": "",
        "observedAt": ""
      },
      "conversion": {
        "status": "unknown",
        "event": "",
        "evidence": "",
        "observedAt": ""
      },
      "signal": {
        "assessment": "unknown",
        "rationale": ""
      },
      "nativeForm": {
        "status": "unknown",
        "evidence": ""
      },
      "crmFollowUp": {
        "status": "unknown",
        "evidence": ""
      },
      "observed": {
        "optimizationGoal": "",
        "biddingStrategy": "",
        "billingUnit": "",
        "evidence": "",
        "observedAt": ""
      },
      "outcome": {
        "primary": "",
        "qualificationDefinition": "",
        "pilotComparison": ""
      },
      "sourceNotes": []
    }
  }
}