# Fictional Page boost review

Every identity, receipt, date, and result below is invented. These are teaching inputs, not account observations or expected performance.

## Completed worksheet

- Record/version: NS-PB-01 / 1. Reviewer and next action owner: Maya, marketing lead. Review: 12 November 2026.
- Post P-101: original public single-image report post owned by Northstar Page PAGE-101. Destination: https://example.com/report, a fictional report page.
- Business task: distribute the report to relevant finance operators and inspect attributed submissions. Native goal: website visits. A submission is not automatically qualified.
- Audience requirement: US finance operators, using the fictional observed custom settings; no named-account exclusivity required.
- Route: PAGE_BOOST. MEMBER_BOOST/TLA do not match Page ownership. CM_PAGE_SPONSORED remains the route to investigate if required controls exceed the boost options.
- Budget and dates: USD 300 lifetime cap, 1–5 November 2026, America/New_York. Outcome cutoff: 12 November 2026.
- PB-01, captured 31 October at 10:00 America/New_York and reviewed by Maya: eligible original P-101, no prior boost, PAGE-101, Maya's super-admin role, billed ad account A-101, website-visits goal, report link, intended audience settings, USD 300 lifetime amount, and 1–5 November schedule. These are explicit hypothetical observations, not facts inferred from documentation.
- QA-01, same capture date/reviewer: report page and form submit successfully on desktop/mobile; campaign fields persist into CRM; no native lead form is used.
- AUTH-01: fictional owner approval for this historical record/version and USD 300 cap. No permission for additional spend. Sponsorship permission is not applicable to this Page-owned post.
- Qualification rule Q-01: deduplicated form submitter represents a B2B company sending at least 100 invoices monthly, owns or influences finance operations, and reports a current invoice-handoff problem. CRM owner Sam reviews each submission. The report form supplies these fields.
- Attribution rule AT-01: campaign-tagged report submission from P-101/A-101 during 1–5 November; deduplicate by CRM person ID; qualification recorded by 12 November. This operational rule is attribution, not causal proof.
- Predeclared review rule RULE-01: inspect whether cost per qualified submission is at most USD 120 after complete qualification review. This is a fictional owner choice, not a platform benchmark or permission to scale.

## Observations and calculations

All observations refer to PAGE_BOOST, P-101/A-101, the same audience and USD. CM-01 covers paid delivery on 1–5 November, captured 6 November at 10:00 America/New_York. CRM-01 covers that same acquisition cohort through 12 November, captured 12 November at 17:00. Different capture times are intentional: downstream qualification takes longer.

| Observation | Source and coverage | Result |
| --- | --- | --- |
| Paid spend | CM-01, complete delivery period | USD 300 |
| Paid impressions | CM-01, complete delivery period | 15,000 |
| Landing-page clicks | CM-01, clicks to the report destination, complete | 120 |
| Attributed deduplicated submissions | CRM-01 with AT-01, complete cohort | 12 |
| Qualification reviewed | CRM-01 under Q-01, all 12 reviewed | 12 |
| Qualified submissions | CRM-01 under Q-01 | 3 |

- CPM: 300 / 15,000 × 1,000 = USD 20.
- Cost per landing-page click: 300 / 120 = USD 2.50.
- Landing-click CTR: 120 / 15,000 × 100 = 0.8%.
- Cost per attributed submission: 300 / 12 = USD 25.
- Cost per qualified submission: 300 / 3 = USD 100.

## Review and next action

Route assessment: **Fits stated task**, based on fictional PB-01 and QA-01. Results assessment: **Descriptive results available**. The USD 100 qualified-submission cost meets fictional RULE-01. This does not establish incremental leads, revenue, or profitability. AUTH-01 only covers the historical test.

Next action: Maya reviews the three qualified records with Sam to decide whether a separately authorized next test is justified. No further spend is authorized here.

## Partial and zero cases

If only four submissions were reviewed, with two qualified and eight unreviewed, the full-cohort qualified cost would be Unknown. USD 300 / 2 = USD 150 per currently confirmed qualified submission may be shown only as a partial result. Do not infer six qualified from the reviewed subset.

If all 12 were reviewed and zero qualified, report USD 300 spend and zero qualified; cost per qualified has no finite result. A blank qualification count stays Unknown. If the attribution fields are missing, preserve the form count but hold the claim that those submissions came from this boost.

Changing the route to a member post or TLA invalidates PB-01 as route evidence. Pending TLA sponsorship approval cannot be replaced by the old Page role or AUTH-01.

This review does not authorize spending or launch.