# Choose and review a LinkedIn post promotion

Use this before spending and again when reviewing results. Write Unknown for facts you have not checked. A zero means a measured count of zero in a complete source. Completing this worksheet does not authorize a purchase, sponsorship request, or launch.

## 1. Define the job

- Record ID and version: Unknown
- Review date, reviewer, and next action owner: Unknown
- Post URL or stable post ID: Unknown
- Author and owner type (member or Page): Unknown
- Post format and visibility: Unknown
- Business task and intended reader action: Unknown
- Required destination, form, audience restrictions, and reporting: Unknown
- Planned currency, total budget cap, dates, and timezone: Unknown
- Selected route: Unknown
- Reason for this route and rejected alternatives: Unknown

Choose one route: `MEMBER_BOOST`, `PAGE_BOOST`, `CM_PAGE_SPONSORED`, or `THOUGHT_LEADER_AD`. Do not assume a Boost button means all four routes offer the same settings.

## 2. Check the route

| Route | What to verify in the intended account |
| --- | --- |
| MEMBER_BOOST | You own the personal post; the feature and eligible post are available; the selected goal, audience, budget, dates, and payment route meet the task. Review in post analytics, not an assumed Campaign Manager account. |
| PAGE_BOOST | The Page and post are correct; the operator has super or content admin access; the format and selected goal are compatible; the billed ad account is the intended one. Inspect the actual options, including whether the post was boosted before. |
| CM_PAGE_SPONSORED | The Page post appears in Browse existing content for the selected objective and format; the operator has the required Page and ad-account permissions; destination, audience, budget, and reporting settings meet the task. |
| THOUGHT_LEADER_AD | The original public member post is eligible; the Page and ad-account permissions are correct; sponsorship approval covers this post; objective, format, and CTA requirements fit the route. Pending approval is not approval. |

For every check record: **expected identity or setting; observed value; evidence reference; observed time; reviewer**. A plan is not an observation. Check account, post, author, and approval references against the expected identities. Recheck dependent evidence after changing the route, post, account, objective, or format.

- Feature and format eligibility evidence: Unknown
- Operator permissions evidence: Unknown
- Sponsorship approval evidence, or reason not applicable: Unknown
- Goal, destination, and CTA compatibility evidence: Unknown
- Audience and expansion/control evidence: Unknown
- Billing account/payment route and budget/schedule evidence: Unknown
- Reporting source and metric availability evidence: Unknown
- Unresolved conflicts and owner: Unknown

## 3. Define the review before launch

- Primary metric, exact platform label, unit, and paid/organic/combined scope: Unknown
- Reporting source and object ID: Unknown
- Period start/end, timezone, and capture time: Unknown
- Outcome review cutoff and completeness rule: Unknown
- Decision rule set before results, with owner and rationale: Unknown
- CRM or destination evidence needed for a business outcome: Unknown

Use `boost-results.csv` for observations. Keep one metric per row. Use separate rows for paid, organic, and combined counts. Do not add reach or other distinct-person counts across surfaces. Do not subtract a paid count from a combined count unless scope, definitions, coverage, and period are demonstrably identical. A click or reaction does not establish a qualified lead or sale.

For a rate or unit cost, name numerator and denominator. Both must use compatible routes, objects, periods, and definitions. Spend divided by zero outcomes has no calculable unit cost. Unknown spend or outcomes stays Unknown.

## 4. Record the decision

- Route assessment: Needs information / Needs repair / Fits stated task
- Results assessment: Not assessed / Inconclusive / Descriptive results available
- Next action, owner, and missing evidence: Unknown

“Fits stated task” means the supplied evidence supports the route choice. It does not mean the campaign is authorized, delivered, successful, or incremental. Record actual delivery separately from setup or scheduling.