# Fictional September B2B report

Status: Held. Version: maestro-report-1

## Scope
- report_name: Fictional September B2B report
- account_id: fictional-account
- currency: USD
- timezone: America/New_York
- delivery_start: 2026-09-01
- delivery_end: 2026-09-30
- extracted_at: 2026-10-21T09:00:00-04:00
- cohort_start: 2026-09-01
- cohort_end: 2026-09-30
- outcome_cutoff: 2026-10-20
- date_basis: Fictional delivery period; platform attribution credits under the saved interaction-date view. CRM cohort uses first recorded acquisition date.
- conversion_definition: Fictional selected demo-request conversion
- click_window: Fictional saved setting: 30 days
- view_window: Fictional saved setting: 7 days
- attribution_model: Fictional saved setting: Last touch - Each ad set
- source_references: Fictional teaching ledger, not a real client. Export level: ad set; report type: ad-set performance; column view: selected delivery and demo-request metrics; breakdown: All. Acquisition: first recorded acquisition date. Qualification rule: recorded fit for the example B2B offer, decided by the example CRM owner. Qualification and opportunity statuses are reconstructed as of 2026-10-20. Maturity window: not yet agreed; no mature-outcome performance claim. Comparability evidence: not yet confirmed; owner must verify acquisition source and ad-set mapping against spend.
- owner: Example marketing operations owner
- next_action: Resolve p6 qualification and confirm mapping scope before using cost per qualified person.
- next_review: 2026-10-27
- comparable_scope_confirmed: false

## Observations
- spend: 4,500
- impressions: 90,000
- chargeable_clicks: 450
- ctr_percent: 0.5
- cpc: 10
- cpm: 50
- platform_conversions: 24
- people: 6
- qualified_people: 4
- unknown_qualification: 1
- linked_people: 5
- unlinked_people: 1
- opportunities: 2
- open_pipeline: 20,000
- recorded_won_deal_value: 12,000
- spend_per_qualified_person: Unknown

Source completeness: {"delivery":true,"people":true,"opportunities":true}. Partial subtotals: {"delivery":false,"people":false,"opportunities":false}

## Definition comparison
- Platform conversions: 24; Attributed conversion credits, not unique people; Fictional delivery period; platform attribution credits under the saved interaction-date view. CRM cohort uses first recorded acquisition date.
- CRM people: 6; Distinct person IDs; Acquired 2026-09-01 to 2026-09-30
- Opportunities: 2; Distinct opportunity IDs linked to cohort people; Created by 2026-10-20

## Repairs and missing evidence
- scope.comparable_scope_confirmed: Period, currency and mapping comparability not confirmed. Confirm comparable spend and qualified-person scope before calculating cost per qualified person.
- people.p6.qualified: Qualification unknown. Resolve qualification against the source before calculating cost per qualified person.

## Limitations
- Platform conversions and CRM people use different units; no event-level match is supplied. The numeric gap is not a count of lost leads.
- CRM association does not establish unique LinkedIn sourcing or incremental impact.
- Recorded won deal value is not cash receipts. Open pipeline is not revenue.
- Ready to review is report completeness, not spending approval.
- Meetings, cash receipts and causal lift are not collected by this template.

Owner: Example marketing operations owner
Next action: Resolve p6 qualification and confirm mapping scope before using cost per qualified person.
Next review: 2026-10-27

This is a reproducible calculation, not a signed or independently verified receipt.