{
  "scope": {
    "report_name": "Fictional September B2B report",
    "account_id": "fictional-account",
    "currency": "USD",
    "timezone": "America/New_York",
    "delivery_start": "2026-09-01",
    "delivery_end": "2026-09-30",
    "extracted_at": "2026-10-21T09:00:00-04:00",
    "cohort_start": "2026-09-01",
    "cohort_end": "2026-09-30",
    "outcome_cutoff": "2026-10-20",
    "date_basis": "Fictional delivery period; platform attribution credits under the saved interaction-date view. CRM cohort uses first recorded acquisition date.",
    "conversion_definition": "Fictional selected demo-request conversion",
    "click_window": "Fictional saved setting: 30 days",
    "view_window": "Fictional saved setting: 7 days",
    "attribution_model": "Fictional saved setting: Last touch - Each ad set",
    "source_references": "Fictional teaching ledger, not a real client. Export level: ad set; report type: ad-set performance; column view: selected delivery and demo-request metrics; breakdown: All. Acquisition: first recorded acquisition date. Qualification rule: recorded fit for the example B2B offer, decided by the example CRM owner. Qualification and opportunity statuses are reconstructed as of 2026-10-20. Maturity window: not yet agreed; no mature-outcome performance claim. Comparability evidence: not yet confirmed; owner must verify acquisition source and ad-set mapping against spend.",
    "owner": "Example marketing operations owner",
    "next_action": "Resolve p6 qualification and confirm mapping scope before using cost per qualified person.",
    "next_review": "2026-10-27",
    "comparable_scope_confirmed": false
  },
  "completeness": {
    "delivery": true,
    "people": true,
    "opportunities": true
  },
  "delivery": [
    {
      "row_id": "row-A",
      "ad_set_id": "A",
      "start": "2026-09-01",
      "end": "2026-09-30",
      "currency": "USD",
      "impressions": 60000,
      "chargeable_clicks": 300,
      "spend": 3000,
      "platform_conversions": 15,
      "source_ref": "Fictional delivery ledger"
    },
    {
      "row_id": "row-B",
      "ad_set_id": "B",
      "start": "2026-09-01",
      "end": "2026-09-30",
      "currency": "USD",
      "impressions": 30000,
      "chargeable_clicks": 150,
      "spend": 1500,
      "platform_conversions": 9,
      "source_ref": "Fictional delivery ledger"
    }
  ],
  "people": [
    {
      "person_id": "p1",
      "acquisition_date": "2026-09-10",
      "linked_ad_set_id": "A",
      "qualified": true,
      "qualification_source_ref": "Fictional CRM qualification ledger",
      "source_ref": "Fictional CRM people ledger"
    },
    {
      "person_id": "p2",
      "acquisition_date": "2026-09-10",
      "linked_ad_set_id": "A",
      "qualified": true,
      "qualification_source_ref": "Fictional CRM qualification ledger",
      "source_ref": "Fictional CRM people ledger"
    },
    {
      "person_id": "p3",
      "acquisition_date": "2026-09-10",
      "linked_ad_set_id": "A",
      "qualified": true,
      "qualification_source_ref": "Fictional CRM qualification ledger",
      "source_ref": "Fictional CRM people ledger"
    },
    {
      "person_id": "p4",
      "acquisition_date": "2026-09-10",
      "linked_ad_set_id": "B",
      "qualified": true,
      "qualification_source_ref": "Fictional CRM qualification ledger",
      "source_ref": "Fictional CRM people ledger"
    },
    {
      "person_id": "p5",
      "acquisition_date": "2026-09-10",
      "linked_ad_set_id": "B",
      "qualified": false,
      "qualification_source_ref": "Fictional CRM qualification ledger",
      "source_ref": "Fictional CRM people ledger"
    },
    {
      "person_id": "p6",
      "acquisition_date": "2026-09-10",
      "linked_ad_set_id": null,
      "qualified": null,
      "qualification_source_ref": "",
      "source_ref": "Fictional CRM people ledger"
    }
  ],
  "opportunities": [
    {
      "opportunity_id": "o1",
      "linked_person_ids": [
        "p1",
        "p2"
      ],
      "created_date": "2026-09-20",
      "amount": 20000,
      "currency": "USD",
      "status": "open",
      "closed_date": null,
      "source_ref": "Fictional opportunity ledger"
    },
    {
      "opportunity_id": "o2",
      "linked_person_ids": [
        "p3"
      ],
      "created_date": "2026-09-25",
      "amount": 12000,
      "currency": "USD",
      "status": "won",
      "closed_date": "2026-10-15",
      "source_ref": "Fictional opportunity ledger"
    }
  ]
}