{
  "scope": {
    "report_name": "Fictional recent launch",
    "account_id": "fictional-account",
    "currency": "USD",
    "timezone": "America/New_York",
    "delivery_start": "2026-10-15",
    "delivery_end": "2026-10-20",
    "extracted_at": "2026-10-21T09:00:00-04:00",
    "cohort_start": "2026-10-15",
    "cohort_end": "2026-10-20",
    "outcome_cutoff": "2026-10-20",
    "date_basis": "Fictional delivery period; platform attribution credits under the saved interaction-date view. CRM cohort uses first recorded acquisition date.",
    "conversion_definition": "Fictional selected demo-request conversion",
    "click_window": "Fictional saved setting: 30 days",
    "view_window": "Fictional saved setting: 7 days",
    "attribution_model": "Fictional saved setting: Last touch - Each ad set",
    "source_references": "Fictional teaching ledger, not a real client. Export level: ad set; report type: ad-set performance; column view: selected delivery and demo-request metrics; breakdown: All. Acquisition: first recorded acquisition date. Qualification rule: recorded fit for the example B2B offer, decided by the example CRM owner. Qualification and opportunity statuses are reconstructed as of 2026-10-20. Maturity window: not yet agreed; no mature-outcome performance claim. Comparability evidence: not yet confirmed; owner must verify acquisition source and ad-set mapping against spend.",
    "owner": "Example marketing operations owner",
    "next_action": "Complete the CRM joins and allow outcomes to mature; do not infer qualified-outcome failure from missing data.",
    "next_review": "2026-10-27",
    "comparable_scope_confirmed": false
  },
  "completeness": {
    "delivery": true,
    "people": false,
    "opportunities": false
  },
  "delivery": [
    {
      "row_id": "recent-A",
      "ad_set_id": "A",
      "start": "2026-10-15",
      "end": "2026-10-20",
      "currency": "USD",
      "impressions": 20000,
      "chargeable_clicks": 120,
      "spend": 1200,
      "platform_conversions": null,
      "source_ref": "Fictional recent delivery ledger"
    }
  ],
  "people": [],
  "opportunities": []
}