{
  "contract_id": "maestro.linkedin-benchmark-comparison.v1",
  "contract_version": "1.0.0",
  "record_id": "warm-demo-worked",
  "fictional": true,
  "account_cohort": {
    "cohort_id": "fictional-warm-demo",
    "cohort_label": "Fictional warm cohort",
    "platform_account_ref": "fictional-account",
    "campaign_or_ad_set_ref": "fictional-warm-demo-campaign",
    "period_start": {
      "state": "KNOWN",
      "value": "2026-07-04",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "period_end": {
      "state": "KNOWN",
      "value": "2026-10-01",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "currency": {
      "state": "KNOWN",
      "value": "USD",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "objective": {
      "state": "KNOWN",
      "value": "LEAD_GENERATION",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "ad_format": {
      "state": "KNOWN",
      "value": "SINGLE_IMAGE",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "audience_temperature": "WARM",
    "destination_type": {
      "state": "KNOWN",
      "value": "LEAD_GEN_FORM",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "attribution_model": {
      "state": "KNOWN",
      "value": "7_DAY_CLICK_1_DAY_VIEW",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "click_definition": {
      "state": "KNOWN",
      "value": "LINK_CLICKS",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "visit_definition": {
      "state": "KNOWN",
      "value": "LANDING_PAGE_VISITS",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "raw_lead_definition": {
      "state": "KNOWN",
      "value": "LEAD_GEN_FORM_SUBMISSIONS",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "sales_accepted_lead_definition": {
      "state": "KNOWN",
      "value": "CRM_SALES_ACCEPTED_LEADS",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "raw_inputs": {
      "spend": {
        "state": "KNOWN",
        "value": 18000,
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "impressions": {
        "state": "KNOWN",
        "value": 600000,
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "link_clicks": {
        "state": "KNOWN",
        "value": 4200,
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "landing_page_visits": {
        "state": "KNOWN",
        "value": 3000,
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "raw_leads": {
        "state": "KNOWN",
        "value": 90,
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "sales_accepted_leads": {
        "state": "KNOWN",
        "value": 27,
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      }
    }
  },
  "benchmark_candidates": [
    {
      "candidate_id": "warm-self-cpl",
      "route": "LINKEDIN_SELF_90D",
      "metric": "RAW_CPL",
      "benchmark_value": {
        "kind": "RELATIVE",
        "percent": {
          "state": "KNOWN",
          "value": 0.1,
          "source_ref": "synthetic-fixture",
          "reason": null,
          "next_request": null,
          "owner": null
        },
        "direction": {
          "state": "KNOWN",
          "value": "BELOW",
          "source_ref": "synthetic-fixture",
          "reason": null,
          "next_request": null,
          "owner": null
        },
        "unit": "CURRENCY_PER_LEAD"
      },
      "publisher": {
        "state": "KNOWN",
        "value": "Reader-supplied native observation",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "primary_source_url": {
        "state": "KNOWN",
        "value": "campaign-manager://reader-supplied",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "source_title": {
        "state": "KNOWN",
        "value": "Fictional 90-day self comparison: account raw CPL shown 10% below the comparison",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "publication_date": {
        "state": "KNOWN",
        "value": "2026-10-01",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "observation_period_start": {
        "state": "KNOWN",
        "value": "2026-07-04",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "observation_period_end": {
        "state": "KNOWN",
        "value": "2026-10-01",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "observed_at": {
        "state": "KNOWN",
        "value": "2026-10-01",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "sample_size": {
        "state": "KNOWN",
        "value": 1,
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "sample_definition": {
        "state": "KNOWN",
        "value": "One fictional cohort created only to test arithmetic",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "weighting_method": {
        "state": "UNKNOWN",
        "value": null,
        "source_ref": "campaign-manager://reader-supplied",
        "reason": "LinkedIn does not disclose the native peer weighting method.",
        "next_request": "Keep the native relation within its stated peer boundary.",
        "owner": "Campaign Manager"
      },
      "currency": {
        "state": "KNOWN",
        "value": "USD",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "objective": {
        "state": "UNKNOWN",
        "value": null,
        "source_ref": "campaign-manager://reader-supplied",
        "reason": "LinkedIn native peer methodology does not disclose the peer objective mix.",
        "next_request": "Keep the native relation within its stated peer boundary.",
        "owner": "Campaign Manager"
      },
      "ad_format": {
        "state": "UNKNOWN",
        "value": null,
        "source_ref": "campaign-manager://reader-supplied",
        "reason": "LinkedIn native peer methodology does not disclose the peer format mix.",
        "next_request": "Keep the native relation within its stated peer boundary.",
        "owner": "Campaign Manager"
      },
      "audience_temperature": {
        "state": "UNKNOWN",
        "value": null,
        "source_ref": "campaign-manager://reader-supplied",
        "reason": "LinkedIn native peer methodology does not disclose peer temperature.",
        "next_request": "Keep the native relation within its stated peer boundary.",
        "owner": "Campaign Manager"
      },
      "destination_type": {
        "state": "UNKNOWN",
        "value": null,
        "source_ref": "campaign-manager://reader-supplied",
        "reason": "LinkedIn native peer methodology does not disclose peer destinations.",
        "next_request": "Keep the native relation within its stated peer boundary.",
        "owner": "Campaign Manager"
      },
      "funnel_event": {
        "state": "KNOWN",
        "value": "LEAD_GEN_FORM_SUBMISSIONS",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "metric_definition": {
        "state": "KNOWN",
        "value": "LEAD_GEN_FORM_SUBMISSIONS",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "numerator_definition": {
        "state": "KNOWN",
        "value": "LEAD_GEN_FORM_SUBMISSIONS",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "denominator_definition": {
        "state": "KNOWN",
        "value": "LEAD_GEN_FORM_SUBMISSIONS",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "aggregation_method": {
        "state": "UNKNOWN",
        "value": null,
        "source_ref": "campaign-manager://reader-supplied",
        "reason": "LinkedIn does not disclose the native peer aggregation method.",
        "next_request": "Keep the native relation within its stated peer boundary.",
        "owner": "Campaign Manager"
      },
      "attribution_model": {
        "state": "KNOWN",
        "value": "7_DAY_CLICK_1_DAY_VIEW",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "permission_status": {
        "state": "KNOWN",
        "value": "SYNTHETIC_FIXTURE_ONLY",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "notes": {
        "state": "KNOWN",
        "value": "Fictional arithmetic fixture; not a LinkedIn, customer or Maestro performance claim.",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      }
    }
  ],
  "selected_candidate_ids": [
    "warm-self-cpl"
  ],
  "notes": "Synthetic fixture only. No value is a published benchmark."
}