{
  "contract_id": "maestro.linkedin-benchmark-comparison.v1",
  "contract_version": "1.0.0",
  "record_id": "cold-content-worked",
  "fictional": true,
  "account_cohort": {
    "cohort_id": "fictional-cold-content",
    "cohort_label": "Fictional cold cohort",
    "platform_account_ref": "fictional-account",
    "campaign_or_ad_set_ref": "fictional-cold-content-campaign",
    "period_start": {
      "state": "KNOWN",
      "value": "2026-09-01",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "period_end": {
      "state": "KNOWN",
      "value": "2026-09-30",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "currency": {
      "state": "KNOWN",
      "value": "USD",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "objective": {
      "state": "KNOWN",
      "value": "WEBSITE_VISITS",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "ad_format": {
      "state": "KNOWN",
      "value": "SINGLE_IMAGE",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "audience_temperature": "COLD",
    "destination_type": {
      "state": "KNOWN",
      "value": "LANDING_PAGE",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "attribution_model": {
      "state": "KNOWN",
      "value": "7_DAY_CLICK_1_DAY_VIEW",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "click_definition": {
      "state": "KNOWN",
      "value": "LINK_CLICKS",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "visit_definition": {
      "state": "KNOWN",
      "value": "LANDING_PAGE_VISITS",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "raw_lead_definition": {
      "state": "KNOWN",
      "value": "FORM_SUBMISSIONS",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "sales_accepted_lead_definition": {
      "state": "KNOWN",
      "value": "CRM_SALES_ACCEPTED_LEADS",
      "source_ref": "synthetic-fixture",
      "reason": null,
      "next_request": null,
      "owner": null
    },
    "raw_inputs": {
      "spend": {
        "state": "KNOWN",
        "value": 9600,
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "impressions": {
        "state": "KNOWN",
        "value": 1200000,
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "link_clicks": {
        "state": "KNOWN",
        "value": 7800,
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "landing_page_visits": {
        "state": "KNOWN",
        "value": 5100,
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "raw_leads": {
        "state": "KNOWN",
        "value": 52,
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "sales_accepted_leads": {
        "state": "KNOWN",
        "value": 14,
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      }
    }
  },
  "benchmark_candidates": [
    {
      "candidate_id": "metadata-image-ctr",
      "route": "PUBLIC_SOURCE",
      "metric": "CTR",
      "benchmark_value": {
        "kind": "POINT",
        "point": {
          "state": "KNOWN",
          "value": 0.0066,
          "source_ref": "metadata-2025-dataset",
          "reason": null,
          "next_request": null,
          "owner": null
        },
        "unit": "PERCENT"
      },
      "publisher": {
        "state": "KNOWN",
        "value": "Metadata",
        "source_ref": "metadata-2025-dataset",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "primary_source_url": {
        "state": "KNOWN",
        "value": "https://metadata.io/benchmark/data/benchmarks-2026.csv",
        "source_ref": "metadata-2025-dataset",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "source_title": {
        "state": "KNOWN",
        "value": "2025 B2B paid social benchmarks: LinkedIn image format",
        "source_ref": "metadata-2025-dataset",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "publication_date": {
        "state": "UNKNOWN",
        "value": null,
        "source_ref": "metadata-2025-dataset",
        "reason": "The captured source establishes a 2026 edition and a 2025 observation period, but not an exact publication day.",
        "next_request": "Keep the publication day Unknown unless the publisher supplies it.",
        "owner": "Primary publisher"
      },
      "observation_period_start": {
        "state": "KNOWN",
        "value": "2025-01-01",
        "source_ref": "metadata-2025-dataset",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "observation_period_end": {
        "state": "KNOWN",
        "value": "2025-12-31",
        "source_ref": "metadata-2025-dataset",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "observed_at": {
        "state": "KNOWN",
        "value": "2026-10-06",
        "source_ref": "source-access-log",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "sample_size": {
        "state": "KNOWN",
        "value": 127,
        "source_ref": "metadata-2025-dataset",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "sample_definition": {
        "state": "KNOWN",
        "value": "127 advertisers in the image-format cut",
        "source_ref": "metadata-2025-dataset",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "weighting_method": {
        "state": "KNOWN",
        "value": "SPEND_WEIGHTED",
        "source_ref": "metadata-methodology",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "currency": {
        "state": "MISSING",
        "value": null,
        "source_ref": "synthetic-fixture",
        "reason": "Currency is not applicable to this rate.",
        "next_request": "Keep currency marked not applicable.",
        "owner": null
      },
      "objective": {
        "state": "UNKNOWN",
        "value": null,
        "source_ref": "metadata-methodology",
        "reason": "The image-format cut pools campaign goals.",
        "next_request": "Keep the row contextual or obtain an objective-specific cut.",
        "owner": "Primary publisher"
      },
      "ad_format": {
        "state": "KNOWN",
        "value": "SINGLE_IMAGE",
        "source_ref": "synthetic-fixture",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "audience_temperature": {
        "state": "UNKNOWN",
        "value": null,
        "source_ref": "metadata-methodology",
        "reason": "The image-format cut pools audience temperatures.",
        "next_request": "Keep the row contextual or obtain an audience-specific cut.",
        "owner": "Primary publisher"
      },
      "destination_type": {
        "state": "UNKNOWN",
        "value": null,
        "source_ref": "metadata-methodology",
        "reason": "The image-format cut pools destinations.",
        "next_request": "Keep the row contextual or obtain a destination-specific cut.",
        "owner": "Primary publisher"
      },
      "funnel_event": {
        "state": "UNKNOWN",
        "value": null,
        "source_ref": "metadata-methodology",
        "reason": "The exact click event is not disclosed for this format cut.",
        "next_request": "Keep the row contextual or obtain the event definition.",
        "owner": "Primary publisher"
      },
      "metric_definition": {
        "state": "UNKNOWN",
        "value": null,
        "source_ref": "metadata-methodology",
        "reason": "The exact click taxonomy for the published CTR cut is not disclosed.",
        "next_request": "Keep the row contextual or obtain the exact click definition.",
        "owner": "Primary publisher"
      },
      "numerator_definition": {
        "state": "UNKNOWN",
        "value": null,
        "source_ref": "metadata-methodology",
        "reason": "The exact click numerator for the published CTR cut is not disclosed.",
        "next_request": "Keep the row contextual or obtain the exact click numerator.",
        "owner": "Primary publisher"
      },
      "denominator_definition": {
        "state": "KNOWN",
        "value": "IMPRESSIONS",
        "source_ref": "metadata-methodology",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "aggregation_method": {
        "state": "KNOWN",
        "value": "SPEND_WEIGHTED_AGGREGATE",
        "source_ref": "metadata-methodology",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "attribution_model": {
        "state": "UNKNOWN",
        "value": null,
        "source_ref": "metadata-methodology",
        "reason": "The exact attribution setting is not disclosed for this format cut.",
        "next_request": "Keep the row contextual or obtain the attribution setting.",
        "owner": "Primary publisher"
      },
      "permission_status": {
        "state": "KNOWN",
        "value": "CC_BY_4_0",
        "source_ref": "metadata-methodology",
        "reason": null,
        "next_request": null,
        "owner": null
      },
      "notes": {
        "state": "KNOWN",
        "value": "Public format aggregate; accessed 2026-10-06. Not a Maestro, customer or LinkedIn native benchmark.",
        "source_ref": "source-access-log",
        "reason": null,
        "next_request": null,
        "owner": null
      }
    }
  ],
  "selected_candidate_ids": [
    "metadata-image-ctr"
  ],
  "notes": "Synthetic fixture only. No value is a published benchmark."
}