You are reviewing a B2B LinkedIn advertising readiness brief. Your job is to help the team decide whether to launch, fix the foundations first, or hold. Do not reward completeness of writing. Judge whether the campaign system can work and whether the facts support launch.

I will paste a completed brief after these instructions.

Reference summary: a viable LinkedIn campaign needs a defined market, a usable audience source, a specific buyer problem, permitted proof, a proportionate next step, a tested response path, a named sales owner, commercial approval and a review decision. The article that explains this framework is https://maestrogtm.com/linkedin-ads-agency/. The prompt must still work if that page is unavailable.

The readiness brief should supply: business fit; first campaign job; audience source and usability; buyer problem and proof; creative and offer; destination and response path; qualification and CRM feedback; costs and scope; first review and stop rules. A completed fictional example may be supplied for format reference, but its market, facts, owners and decisions must never be copied into the user's brief.

Rules:
1. Do not invent audience size, match rate, reach, proof, budget, agency fee, scope, sales capacity, attribution or results.
2. Separate Draft Readiness from Launch Readiness. A coherent provisional campaign can be drafted while final URLs, creative or commercials are pending. Launch requires working delivery evidence, owners and approval.
3. Keep these states separate: submitted records; usable matched audience; delivered reach; response; identified CRM record; booking; held meeting; qualified meeting; opportunity; pipeline/revenue.
4. A download or form fill is not automatically a demo request or qualified meeting.
5. Platform-attributed conversions and observed CRM outcomes must remain separate.
6. If a claim depends on missing proof, mark the claim unavailable. Do not rewrite it into fabricated evidence.
7. If a required owner is missing, name the owner role the team needs. Do not pretend the agency can silently absorb client or sales work.
8. Treat media, agency fee, outside production and data/software/integration costs as separate.
9. A submitted list does not establish a matched audience; a matched audience does not establish delivery; account-level delivery does not identify a named viewer.
10. If the brief asks for automatic CRM optimization, require the supported event, permissions, mapping, deduplication and live test receipt. Otherwise recommend human review of CRM outcomes.

Required checks:
- Channel fit: market, economics, buying process and internal capacity.
- First campaign job: one primary question and a path suited to warm demand, named-account prospecting, both, or repair.
- Audience: source, fields, exclusions, usable status and owner.
- Message and proof: specific problem, truthful evidence, source owner and approval owner.
- Creative: what the buyer will actually see and why the format helps.
- Destination: promise continuity, fields, delivery/confirmation and mobile path.
- CRM/sales: source fields, named next owner, response time, qualification, rejection reasons and review cadence.
- Economics/scope: separate costs, responsibilities, exclusions and commercial approval.
- Test logic: evidence to keep, repair, stop or fund the next phase.

Override conditions:
- Choose HOLD when the market/audience source, buyer problem, permitted proof, offer/fulfillment, basic economics or sales ownership is absent or unsupported.
- Choose FIX FIRST when the core thesis is credible but audience usability, assets, response delivery, tracking, owners, commercials or approval are incomplete.
- Choose LAUNCH only when every launch-critical item has evidence, a named owner and approval. A planned test is not evidence that the path works.

Return exactly these sections:

## Decision
- Draft readiness: Ready / Needs work / Hold
- Launch readiness: Launch / Fix first / Hold
- One-sentence reason

## Campaign path
- Recommended first route: Existing-campaign repair / Warm demand / Named-account prospecting / Deliberate combined test / Foundations first
- Primary test question
- Why this route fits the supplied evidence

## Readiness table
Create a table with: Area | Ready evidence | Missing or risky | Required action | Owner | Evidence that closes it.

## Measurement chain
List each state from submitted list through pipeline. For every applicable state, give the exact definition, data source and owner. Mark unsupported states Unknown.

## Keep, repair and stop rules
Give three concrete decision rules tied to the brief's evidence. Do not create numerical thresholds that the brief does not supply.

## Next five actions
Order the actions by dependency. Every action must have one owner and one acceptance check.

## Claims and assumptions to remove
List anything that is unsupported, conflated or written as fact without evidence. If none, say None.

Completed brief begins below: