# LinkedIn audience specification: FieldLedger fictional example

> Evaluated decision: **BUILD_HOLD**

## First-screen decision

- Specification ID: `FLD-US-CONSTR-OPS`
- Version: `FLD-V1`
- Route: `NATIVE_ATTRIBUTES`
- Decision: **BUILD_HOLD**
- Next action: Confirm the exact current platform value ID and label in the authorized account.

## Offer and intended action

- Offer: Project-closeout checklist
- Description: A fictional checklist for operations teams managing several active commercial-construction sites.
- Intended action: Open the checklist and compare it with the current closeout process.

## Location and language

- Locations: United States
- Profile language: English

## Boolean expression

```text
Location = (United States)
AND Profile Language = English
AND Company Industry = (Approved Construction category (exact account value Unknown) [category-to-confirm])
AND Job Function = (Finance [finance-to-confirm] OR Operations [operations-to-confirm])
AND Job Seniority = (Manager [manager-to-confirm] OR Director [director-to-confirm] OR VP [vp-to-confirm])
AND EXCLUDE Current employees [exc-employees]
AND EXCLUDE Current customers [exc-customers]
AND AUDIENCE EXPANSION = UNKNOWN
```

## Inclusion groups

- `grp-industry` · Company Industry · OR: Approved Construction category (exact account value Unknown) [`category-to-confirm`]
- `grp-functions` · Job Function · OR: Finance [`finance-to-confirm`], Operations [`operations-to-confirm`]
- `grp-seniority` · Job Seniority · OR: Manager [`manager-to-confirm`], Director [`director-to-confirm`], VP [`vp-to-confirm`]

## Exclusions

- `exc-employees` · Current employees · maintained source `employee-source-owner-needed` · owner Paid Media Owner · evidence PLANNED / `MAINTAINED_SOURCE_RECEIPT` from `employee-source-owner-needed` at Unknown by Unknown
- `exc-customers` · Current customers · maintained source `customer-source-owner-needed` · owner Revenue Operations · evidence PLANNED / `MAINTAINED_SOURCE_RECEIPT` from `customer-source-owner-needed` at Unknown by Unknown

## Evidence bindings

- Build summary: source `summary-FLD-V1` · object `Unknown` · version `FLD-V1`
- Expansion: source `saved-audience-FLD-V1`
- List: source `Unknown` · object `Unknown`
- Forecast: source `forecast-FLD-V1` · object `Unknown`

## Evidence

| Evidence | Object/version | State | Kind | Source | Observed | Reviewer |
| --- | --- | --- | --- | --- | --- | --- |
| Build summary | `Unknown` / `FLD-V1` | PLANNED | `SAVED_AUDIENCE_SUMMARY` | `Unknown` | Unknown | Unknown |
| Expansion | expected `saved-audience-FLD-V1` | UNKNOWN | `ACCOUNT_SCREEN` | `Unknown` | Unknown | Unknown |
| List | `Not required for first native route` | UNKNOWN / Not required for first native route | `AUDIENCE_STATUS_SCREEN` | `Not required for first native route` | Unknown | Unknown |
| Forecast | `Unknown` | PLANNED / size Unknown | `FORECAST_SCREEN` | `Unknown` | Unknown | Unknown |

## Owners and approval

- Build owner: Paid Media Owner
- Review owner: Campaign Reviewer
- Approval owner: Campaign Owner
- Approval: PENDING · kind `OWNER_APPROVAL_RECEIPT` · owner Campaign Owner · Unknown · receipt `Unknown` · authorized version `FLD-V1`
- Supplied note: FieldLedger is fictional. Planned off is not observed off.

## Open requests

- `req-group-0-value-0` · **media_owner** · `inclusion_groups.0.values.0` · Confirm the exact current platform value ID and label in the authorized account.
- `req-group-1-value-0` · **media_owner** · `inclusion_groups.1.values.0` · Confirm the exact current platform value ID and label in the authorized account.
- `req-group-1-value-1` · **media_owner** · `inclusion_groups.1.values.1` · Confirm the exact current platform value ID and label in the authorized account.
- `req-group-2-value-0` · **media_owner** · `inclusion_groups.2.values.0` · Confirm the exact current platform value ID and label in the authorized account.
- `req-group-2-value-1` · **media_owner** · `inclusion_groups.2.values.1` · Confirm the exact current platform value ID and label in the authorized account.
- `req-group-2-value-2` · **media_owner** · `inclusion_groups.2.values.2` · Confirm the exact current platform value ID and label in the authorized account.
- `req-build-evidence` · **Paid Media Owner** · `build_evidence` · WRONG_SOURCE: Return an affirmative dated audience-summary observation for this exact spec version. Expected `summary-FLD-V1`; supplied `Unknown`.
- `req-exclusion-0-evidence` · **Paid Media Owner** · `exclusions.0` · Confirm the exact exclusion source and attach affirmative dated evidence.
- `req-exclusion-1-evidence` · **Revenue Operations** · `exclusions.1` · Confirm the exact exclusion source and attach affirmative dated evidence.
- `req-expansion-evidence` · **Paid Media Owner** · `expansion` · WRONG_SOURCE: Observe the saved expansion state and return its dated source receipt. Expected `saved-audience-FLD-V1`; supplied `Unknown`.
- `req-forecast-evidence` · **Campaign Reviewer** · `forecast_evidence` · WRONG_SOURCE: Open the forecast for this exact ad set and record the dated target audience size and source receipt. Expected `forecast-FLD-V1`; supplied `Unknown`.
- `req-owner-approval` · **Campaign Owner** · `approval` · Approve this exact specification version and return the dated approval receipt.

## Structured record

The JSON below is the canonical structured record for this readable handoff.

```json
{
  "contract_id": "linkedin-audience-specification",
  "contract_version": "0.4.0",
  "source_record": {
    "fixture_only": true,
    "spec_id": "FLD-US-CONSTR-OPS",
    "spec_version": "FLD-V1",
    "offer": {
      "name": "Project-closeout checklist",
      "description": "A fictional checklist for operations teams managing several active commercial-construction sites.",
      "intended_action": "Open the checklist and compare it with the current closeout process."
    },
    "route": "NATIVE_ATTRIBUTES",
    "location_and_language": {
      "locations": [
        "United States"
      ],
      "profile_language": "English"
    },
    "inclusion_groups": [
      {
        "group_id": "grp-industry",
        "facet": "Company Industry",
        "operator": "OR",
        "values": [
          {
            "id": "category-to-confirm",
            "label": "Approved Construction category (exact account value Unknown)"
          }
        ]
      },
      {
        "group_id": "grp-functions",
        "facet": "Job Function",
        "operator": "OR",
        "values": [
          {
            "id": "finance-to-confirm",
            "label": "Finance"
          },
          {
            "id": "operations-to-confirm",
            "label": "Operations"
          }
        ]
      },
      {
        "group_id": "grp-seniority",
        "facet": "Job Seniority",
        "operator": "OR",
        "values": [
          {
            "id": "manager-to-confirm",
            "label": "Manager"
          },
          {
            "id": "director-to-confirm",
            "label": "Director"
          },
          {
            "id": "vp-to-confirm",
            "label": "VP"
          }
        ]
      }
    ],
    "exclusions": [
      {
        "exclusion_id": "exc-employees",
        "label": "Current employees",
        "source_ref": "employee-source-owner-needed",
        "owner": "Paid Media Owner",
        "evidence": {
          "state": "PLANNED",
          "source_ref": "employee-source-owner-needed",
          "observed_at": "Unknown",
          "reviewer": "Unknown",
          "evidence_kind": "MAINTAINED_SOURCE_RECEIPT"
        }
      },
      {
        "exclusion_id": "exc-customers",
        "label": "Current customers",
        "source_ref": "customer-source-owner-needed",
        "owner": "Revenue Operations",
        "evidence": {
          "state": "PLANNED",
          "source_ref": "customer-source-owner-needed",
          "observed_at": "Unknown",
          "reviewer": "Unknown",
          "evidence_kind": "MAINTAINED_SOURCE_RECEIPT"
        }
      }
    ],
    "evidence_bindings": {
      "build_evidence": {
        "source_ref": "summary-FLD-V1",
        "object_ref": "Unknown",
        "authorized_spec_version": "FLD-V1"
      },
      "expansion": {
        "source_ref": "saved-audience-FLD-V1"
      },
      "list_evidence": {
        "source_ref": "Unknown",
        "object_ref": "Unknown"
      },
      "forecast_evidence": {
        "source_ref": "forecast-FLD-V1",
        "object_ref": "Unknown"
      }
    },
    "expansion": {
      "state": "UNKNOWN",
      "planned_state": "OFF_OBSERVED",
      "source_ref": "Unknown",
      "expected_source_ref": "saved-audience-FLD-V1",
      "observed_at": "Unknown",
      "reviewer": "Unknown",
      "evidence_kind": "ACCOUNT_SCREEN"
    },
    "list_evidence": {
      "state": "UNKNOWN",
      "status": "Not required for first native route",
      "audience_ref": "Not required for first native route",
      "source_ref": "Not required for first native route",
      "expected_source_ref": "Not required for first native route",
      "observed_at": "Unknown",
      "reviewer": "Unknown",
      "owner": "Paid Media Owner",
      "evidence_kind": "AUDIENCE_STATUS_SCREEN"
    },
    "forecast_evidence": {
      "state": "PLANNED",
      "ad_set_ref": "Unknown",
      "target_audience_size": null,
      "source_ref": "Unknown",
      "expected_source_ref": "forecast-FLD-V1",
      "observed_at": "Unknown",
      "reviewer": "Unknown",
      "evidence_kind": "FORECAST_SCREEN"
    },
    "build_evidence": {
      "state": "PLANNED",
      "audience_ref": "Unknown",
      "authorized_spec_version": "FLD-V1",
      "source_ref": "Unknown",
      "expected_source_ref": "summary-FLD-V1",
      "observed_at": "Unknown",
      "reviewer": "Unknown",
      "evidence_kind": "SAVED_AUDIENCE_SUMMARY"
    },
    "owners": {
      "build_owner": "Paid Media Owner",
      "review_owner": "Campaign Reviewer",
      "approval_owner": "Campaign Owner"
    },
    "approval": {
      "state": "PENDING",
      "approved_at": "Unknown",
      "owner": "Campaign Owner",
      "evidence_ref": "Unknown",
      "authorized_spec_version": "FLD-V1",
      "evidence_kind": "OWNER_APPROVAL_RECEIPT"
    },
    "open_requests": [
      {
        "request_id": "req-fieldledger-category",
        "field": "inclusion_groups.0.values.0",
        "owner": "Paid Media Owner",
        "action": "Confirm the exact current Construction category ID and label in the authorized account.",
        "blocking_scope": "launch"
      }
    ],
    "decision": "BUILD_HOLD",
    "quoted_note": "FieldLedger is fictional. Planned off is not observed off."
  },
  "boolean_expression": "Location = (United States)\nAND Profile Language = English\nAND Company Industry = (Approved Construction category (exact account value Unknown) [category-to-confirm])\nAND Job Function = (Finance [finance-to-confirm] OR Operations [operations-to-confirm])\nAND Job Seniority = (Manager [manager-to-confirm] OR Director [director-to-confirm] OR VP [vp-to-confirm])\nAND EXCLUDE Current employees [exc-employees]\nAND EXCLUDE Current customers [exc-customers]\nAND AUDIENCE EXPANSION = UNKNOWN",
  "evidence_gaps": [
    "inclusion_groups.0.values.0",
    "inclusion_groups.1.values.0",
    "inclusion_groups.1.values.1",
    "inclusion_groups.2.values.0",
    "inclusion_groups.2.values.1",
    "inclusion_groups.2.values.2",
    "build_evidence",
    "exclusions.0",
    "exclusions.1",
    "expansion",
    "forecast_evidence",
    "approval"
  ],
  "requests": [
    {
      "request_id": "req-group-0-value-0",
      "field": "inclusion_groups.0.values.0",
      "owner": "media_owner",
      "action": "Confirm the exact current platform value ID and label in the authorized account.",
      "blocking_scope": "launch"
    },
    {
      "request_id": "req-group-1-value-0",
      "field": "inclusion_groups.1.values.0",
      "owner": "media_owner",
      "action": "Confirm the exact current platform value ID and label in the authorized account.",
      "blocking_scope": "launch"
    },
    {
      "request_id": "req-group-1-value-1",
      "field": "inclusion_groups.1.values.1",
      "owner": "media_owner",
      "action": "Confirm the exact current platform value ID and label in the authorized account.",
      "blocking_scope": "launch"
    },
    {
      "request_id": "req-group-2-value-0",
      "field": "inclusion_groups.2.values.0",
      "owner": "media_owner",
      "action": "Confirm the exact current platform value ID and label in the authorized account.",
      "blocking_scope": "launch"
    },
    {
      "request_id": "req-group-2-value-1",
      "field": "inclusion_groups.2.values.1",
      "owner": "media_owner",
      "action": "Confirm the exact current platform value ID and label in the authorized account.",
      "blocking_scope": "launch"
    },
    {
      "request_id": "req-group-2-value-2",
      "field": "inclusion_groups.2.values.2",
      "owner": "media_owner",
      "action": "Confirm the exact current platform value ID and label in the authorized account.",
      "blocking_scope": "launch"
    },
    {
      "request_id": "req-build-evidence",
      "field": "build_evidence",
      "owner": "Paid Media Owner",
      "action": "WRONG_SOURCE: Return an affirmative dated audience-summary observation for this exact spec version. Expected `summary-FLD-V1`; supplied `Unknown`.",
      "blocking_scope": "launch"
    },
    {
      "request_id": "req-exclusion-0-evidence",
      "field": "exclusions.0",
      "owner": "Paid Media Owner",
      "action": "Confirm the exact exclusion source and attach affirmative dated evidence.",
      "blocking_scope": "launch"
    },
    {
      "request_id": "req-exclusion-1-evidence",
      "field": "exclusions.1",
      "owner": "Revenue Operations",
      "action": "Confirm the exact exclusion source and attach affirmative dated evidence.",
      "blocking_scope": "launch"
    },
    {
      "request_id": "req-expansion-evidence",
      "field": "expansion",
      "owner": "Paid Media Owner",
      "action": "WRONG_SOURCE: Observe the saved expansion state and return its dated source receipt. Expected `saved-audience-FLD-V1`; supplied `Unknown`.",
      "blocking_scope": "launch"
    },
    {
      "request_id": "req-forecast-evidence",
      "field": "forecast_evidence",
      "owner": "Campaign Reviewer",
      "action": "WRONG_SOURCE: Open the forecast for this exact ad set and record the dated target audience size and source receipt. Expected `forecast-FLD-V1`; supplied `Unknown`.",
      "blocking_scope": "launch"
    },
    {
      "request_id": "req-owner-approval",
      "field": "approval",
      "owner": "Campaign Owner",
      "action": "Approve this exact specification version and return the dated approval receipt.",
      "blocking_scope": "launch"
    }
  ],
  "decision": "BUILD_HOLD",
  "next_action": "Confirm the exact current platform value ID and label in the authorized account.",
  "evaluation_sha256": "73ed6304aa7060e74a24acab6995b6281573784acc1b686f51a8dbd9fd8b31ba"
}
```