# LinkedIn ad production brief — hypothetical complete fixture

This is a supplied fictional review scenario using the local Maestro example artwork. Its positive reviews and permissions are simulated test inputs. They are not actual approval or executed browser acceptance. Loading it as a sample clears those approvals and sets the handoff to Hold.

Approximate feed preview — check the final ad in Campaign Manager.

## Decision and scope

- Title: Maestro sales-list message
- Variant id: maestro-landscape-01
- Variant name: Sales-list landscape
- Buyer: Marketing leader at a PE-owned or VC-backed B2B company (hypothetical scenario)
- Buying situation: Sales has named target accounts; marketing is planning the ad review (hypothetical scenario)
- Message: Your sales list should shape your ads.
- Offer: Read the Maestro approach and choose whether to open the free Demand Gen Roast application (hypothetical supplied scenario)
- Intended action: Read the approach
- Campaign objective: Unknown
- Format: single-image
- Route: website
- Reviewer: Fixture reviewer — fictional role
- Production owner: Fixture production owner — fictional role
- Due date: Not supplied
- Placement: Desktop and mobile landscape, 1200 × 628
- Preview: Preview available
- Technical check: Pass for the supplied fixture inputs
- Production handoff: Ready for review within the fictional test scenario
- LinkedIn approval and native rendering: Not checked
- Next owner: Fixture production owner — fictional role; assign a real owner when adapting

## Exact identity and copy

- Advertiser: Maestro; Page URL and true follower count Unknown, count omitted
- Logo: asset-logo-01, maestro-avatar.png; Lime M on a dark square

Your sales team already named the accounts. Your ads should reach the same people.

- Headline: Run ads to the exact buyers your sales team wants to reach
- Description: LinkedIn and Meta ads for PE-owned and VC-backed B2B companies.
- Cta: Learn More
- Image alt: Your sales list should shape your ads. Named accounts lead to matched audiences and qualified-interest signals.
- Destination url: https://maestrogtm.com/
- Intro count: 82 ASCII characters; headline count: 58 ASCII characters; emoji count: 0. Recompute with the declared count implementation.

## Creative and destination

- Fit, centered focal position (0.5, 0.5); crop rectangle x=0, y=0, width=1200, height=628; no removed edges
- Output background: #ffffff
- Output: supplied identity-Fit PNG at its original 1200 × 628 dimensions; original bytes retained. This is not evidence the browser export works.
- Expected headline: Run Ads to the Exact People Your Sales Team Wants to Reach
- Expected action: Read the 90-day approach and open the free Demand Gen Roast application.
- Commitment: Read first; the application is a separate next step.
- Observed headline: Run Ads to the Exact People Your Sales Team Wants to Reach
- Observed action: Read the 90-day approach and open the free Demand Gen Roast application.
- Checked at: 2026-09-27
- Source: EV-destination-fixture
- Owner: Fixture reviewer — fictional role
- Access: Supplied excerpt only
- Continuity: Matching promise in the supplied fixture excerpts; live destination not inspected by this fixture.

## Source and approval evidence

| ID | Exact item | Source and inspection | Date | Fact / permission | Reviewer / provenance |
| --- | --- | --- | --- | --- | --- |
| EV-destination-fixture | Run Ads to the Exact People Your Sales Team Wants to Reach | Supplied hypothetical destination excerpt in this fixture; https://maestrogtm.com/ is the example route, not a live-check receipt. Fixture assumes the quoted headline and next action. No external inspection claimed. | 2026-09-27 | Known / Not applicable; Fictional test excerpt; not a quoted customer result. | Fixture reviewer — fictional role; test-fixture |
| EV-claim-fixture | Your sales list should shape your ads. | Supplied editorial proposition; not a measured result. Test input only; hypothetical company fit and offer. | 2026-09-27 | Known / Approved; Simulated input only; no real approval. | Fixture reviewer — fictional role; test-fixture |
| EV-asset-fixture | asset-logo-01; asset-creative-original-01 | Embedded fixture files, actual byte hashes in attachment inventory. File identities verified locally; visual and permission Pass are supplied simulation inputs, not a real review. | 2026-09-27 | Known / Approved; Simulated permission for acceptance fixture only. | Fixture reviewer — fictional role; test-fixture |

## Supplied review states

Every row below is an explicit simulated Pass for variant maestro-landscape-01 revision 1, dated 2026-09-27, by Fixture reviewer — fictional role. All reopen Not checked on sample load.

| Check | Status | Evidence |
| --- | --- | --- |
| phone reading | Pass | EV-asset-fixture |
| desktop reading | Pass | EV-asset-fixture |
| image text crop | Pass | EV-asset-fixture |
| continuity | Pass | EV-destination-fixture |
| factual approval | Pass | EV-claim-fixture |
| asset use approval | Pass | EV-asset-fixture |
| legal copy | Pass | EV-claim-fixture |

## Exact outstanding platform requests

These remain separate from the fictional Ready for review handoff.

| Request | Subject | Owner assignment | Reason | Exact evidence/action |
| --- | --- | --- | --- | --- |
| REQ-platform-approval | LinkedIn approval | Assign the intended campaign owner before the native linkedin approval check. | A mockup cannot establish linkedin approval. | Supply dated evidence from the intended Campaign Manager account with account/campaign scope and reviewer. |
| REQ-platform-native_rendering | Native rendering | Assign the intended campaign owner before the native native rendering check. | A mockup cannot establish native rendering. | Supply dated evidence from the intended Campaign Manager account with account/campaign scope and reviewer. |
| REQ-platform-cta_eligibility | Objective-specific CTA eligibility | Assign the intended campaign owner before the native objective-specific cta eligibility check. | A mockup cannot establish objective-specific cta eligibility. | Supply dated evidence from the intended Campaign Manager account with account/campaign scope and reviewer. |
| REQ-platform-tracking | Final tracking check | Assign the intended campaign owner before the native final tracking check check. | A mockup cannot establish final tracking check. | Supply dated evidence from the intended Campaign Manager account with account/campaign scope and reviewer. |

## Portable attachments

The complete fixture JSON embeds both files. Their paths below identify packaged source files; attach them or the embedded JSON when sharing this brief. A filename alone is not visual evidence.

| Asset ID | Filename | MIME | Bytes | Dimensions | SHA-256 |
| --- | --- | --- | --- | --- | --- |
| asset-logo-01 | maestro-avatar.png | image/png | 8011 | 256 × 256 | d4302707cdf1b475e1d02e3794b1d1bd8836d330d94ad1a2627ae97e34220873 |
| asset-creative-original-01 | maestro-worked-example.png | image/png | 71122 | 1200 × 628 | a60faf2d0f8160e4a1b56c806b39855a1f24509fb8d69cb78f87bf4edf6e445b |

The output identity in this fixture is asset-creative-original-01. A newly rendered production image must receive its own byte count and hash. Mockup PNG, browser export receipt and print PDF have not been produced by this fixture.

## State and dated guidance

Schema linkedin-ad-mockup.v2; specification linkedin-current-specs.2026-09-27; created/edited 2026-09-27T00:00:00Z; revision 1; origin test-fixture; persistence memory; no import validation or external approval receipt. Preview mobile/full copy/delivered/light. Intro 150 recommended/3000 maximum; headline 70/200; URL 2000 maximum with HTTP(S); emoji maximum 10. Recommendations are warnings. Tool image cap 5,000,000 bytes, decoded cap 24,000,000 pixels. Landscape 1200 × 628, square 1200 × 1200, portrait 720 × 900 mobile only. Exact native Unicode counts and client geometry remain Unknown.

Sources checked September 27, 2026:
- https://www.linkedin.com/help/lms/answer/a426534/
- https://business.linkedin.com/advertise/ads/sponsored-content/single-image-ads-specs

For a real handoff, inspect the supplied files and destination, assign actual owners, record dated reviews, regenerate output files and preserve the exact requests.