# Blank Facebook webinar campaign handoff

This handoff is a planning record. A filled field does not prove a platform test or delivered result.

## Decisions

| Judgment | State | Reason |
| --- | --- | --- |
| route fit | unknown | Choose website or Instant Form. |
| draft readiness | hold | Resolve the listed draft facts before writing final copy. |
| launch readiness | hold | Complete the listed account, route, suppression and delivery checks. |
| measured outcome | unknown | A plan or test cannot establish actual campaign results. |
| attendance classification | unknown | Attendance source is not complete and linked, or classification proof is absent. |

## Next action

Choose website or instant_form registration.

## Route and event

| Field | Value |
| --- | --- |
| route | Unknown |
| event.organizer | Unknown |
| event.event_id | Unknown |
| event.title | Unknown |
| event.audience | Unknown |
| event.teaching_promise | Unknown |
| event.takeaways | Unknown |
| event.speaker_name | Unknown |
| event.speaker_role | Unknown |
| event.speaker_approval_state | unknown |
| event.start_local | Unknown |
| event.end_local | Unknown |
| event.timezone | Unknown |
| event.registration_cutoff_local | Unknown |
| event.capacity_limit | Unknown |
| event.replay_decision | unknown |
| event.replay_url | Unknown |
| event.replay_approval_state | unknown |
| route.website.final_url | Unknown |
| route.website.landing_promise | Unknown |
| route.instant_form.page_id | Unknown |
| route.instant_form.form_id | Unknown |
| route.instant_form.privacy_url | Unknown |
| route.instant_form.privacy_approval_state | unknown |
| route.instant_form.crm_destination | Unknown |
| route.instant_form.event_registration_join_key | Unknown |

## Campaign and tracking

| Field | Value |
| --- | --- |
| meta_page_id | Unknown |
| ad_account_id | Unknown |
| objective | Unknown |
| campaign_id | Unknown |
| ad_set_id | Unknown |
| ad_id | Unknown |
| utm_source | facebook |
| utm_medium | paid_social |
| utm_campaign | Unknown |
| utm_content_rule | Unknown |
| start_utc | Unknown |
| end_utc | Unknown |
| budget | Unknown |
| measured_results | Unknown |

## Creative calendar

| Phase | Date | Eligible audience | Message job | Copy | Asset | CTA | Destination | Stop condition | Owner |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| cold | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | media_buyer |
| warm | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | media_buyer |
| final_call | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | media_buyer |
| replay_or_recap | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | media_buyer |

## Audience and suppression

| Audience | Field | Value |
| --- | --- | --- |
| cold | source | Unknown |
| cold | permission_basis | Unknown |
| warm | source | Unknown |
| warm | permission_basis | Unknown |
| final_call | source | Unknown |
| final_call | permission_basis | Unknown |
| replay_or_recap | source | Unknown |
| replay_or_recap | permission_basis | Unknown |
| confirmed_registrant_suppression | source_system | Unknown |
| confirmed_registrant_suppression | event_id | Unknown |
| confirmed_registrant_suppression | permission_basis | Unknown |
| confirmed_registrant_suppression | update_cadence | Unknown |
| confirmed_registrant_suppression | last_successful_sync | Unknown |
| confirmed_registrant_suppression | owner_role | revops_owner |
| confirmed_registrant_suppression | account_control_readback | Unknown |
| reminder_eligibility | source | Unknown |
| reminder_eligibility | channel | Unknown |
| reminder_eligibility | permission_basis | Unknown |

## Registration and attendance

| State | Field | Value |
| --- | --- | --- |
| clicked | campaign_id | Unknown |
| clicked | ad_id | Unknown |
| clicked | captured_at | Unknown |
| clicked | evidence_ref | Unknown |
| submitted | source_id | Unknown |
| submitted | submitted_at | Unknown |
| submitted | evidence_ref | Unknown |
| registered | event_id | Unknown |
| registered | registration_id | Unknown |
| registered | person_key | Unknown |
| registered | confirmed_at | Unknown |
| registered | evidence_ref | Unknown |
| attended | attendance_row_id | Unknown |
| attended | joined_at | Unknown |
| attended | evidence_ref | Unknown |
| verified_no_show | classification_at | Unknown |
| verified_no_show | evidence_ref | Unknown |
| attendance_unknown | reason | Attendance source is not complete and linked, or classification proof is absent. |
| attendance_unknown | next_check_at | Unknown |
| attendance_unknown | owner_role | revops_owner |
| crm_next_action | contact_id | Unknown |
| crm_next_action | action | Unknown |
| crm_next_action | at | Unknown |
| crm_next_action | owner_role | Unknown |
| crm_next_action | evidence_ref | Unknown |
| attendance_export | source | Unknown |
| attendance_export | event_id | Unknown |
| attendance_export | complete | Unknown |
| attendance_export | declared_window | Unknown |
| attendance_export | checked_at | Unknown |
| attendance_export | evidence_ref | Unknown |
| contract | join_key_rule | Unknown |
| contract | reconciliation_cutoff | Unknown |

## Follow-up

| Branch | Trigger | Action | Permission | Owner | Send state |
| --- | --- | --- | --- | --- | --- |
| attended | Verified attended state | Unknown | Unknown | follow_up_owner | Unknown |
| verified_no_show | Verified no-show state only | Unknown | Unknown | follow_up_owner | hold |
| non_registrant | No confirmed registration after source reconciliation | Unknown | Unknown | follow_up_owner | Unknown |
| attendance_unknown | Registered but attendance unresolved | Hold attendance-based messages; reconcile source. | Do not send no-show message | revops_owner | hold_for_reconciliation |

## Owners and checks

| Type | Name | Value / state | Evidence | Checked at |
| --- | --- | --- | --- | --- |
| owner | event_owner | Unknown | Unknown | Unknown |
| owner | media_buyer | Unknown | Unknown | Unknown |
| owner | revops_owner | Unknown | Unknown | Unknown |
| owner | follow_up_owner | Unknown | Unknown | Unknown |
| check | destination_mobile_and_confirmation | not_checked | Unknown | Unknown |
| check | instant_form_privacy_and_delivery | not_checked | Unknown | Unknown |
| check | event_registration_join | not_checked | Unknown | Unknown |
| check | suppression_permission_and_sync | not_checked | Unknown | Unknown |
| check | account_objective_and_audience_preview | not_checked | Unknown | Unknown |
| check | tracking_readback | not_checked | Unknown | Unknown |
| check | creative_and_final_call_review | not_checked | Unknown | Unknown |

## Open requests

| Exact field | Owner role | Closing evidence | Context |
| --- | --- | --- | --- |
| route.choice | event_owner | Choose website or instant_form registration. | Unknown |
| event.audience | event_owner | Name the exact B2B attendee audience. | Unknown |
| event.teaching_promise | event_owner | Approve a concrete teaching promise. | Unknown |
| event.speaker_name | event_owner | Verify the named speaker. | Unknown |
| event.speaker_role | event_owner | Verify the speaker role before using it in an ad. | Unknown |
| event.speaker_approval_state | event_owner | Set explicit speaker approval state to approved. | Unknown |
| event.start_local | event_owner | Confirm calendar-valid local event start. | Unknown |
| event.end_local | event_owner | Confirm calendar-valid local end after start. | Unknown |
| event.timezone | event_owner | Confirm a real IANA time zone. | Unknown |
| event.takeaways.0 | event_owner | Approve this concrete takeaway. | Unknown |
| event.takeaways.1 | event_owner | Approve this concrete takeaway. | Unknown |
| event.takeaways.2 | event_owner | Approve this concrete takeaway. | Unknown |

## Source limits

| Source | Observed | Supports |
| --- | --- | --- |
| https://www.facebook.com/business/help/744354708981227 | 2026-09-29 | Custom Audience source families |
| https://www.facebook.com/business/help/900802126698360 | 2026-09-29 | Lead-form engagement audiences; not external registration |
| https://www.facebook.com/business/help/938372127764391 | 2026-09-29 | Advantage+ audience controls; check actual account preview |

## Canonical JSON record

```json
{
  "schema_version": "maestro.facebook-webinar-campaign.v1",
  "record_id": null,
  "fixture_status": "blank",
  "route": {
    "choice": null,
    "reason": null,
    "website": {
      "final_url": null,
      "landing_promise": null
    },
    "instant_form": {
      "page_id": null,
      "form_id": null,
      "privacy_url": null,
      "privacy_approval_state": "unknown",
      "crm_destination": null,
      "event_registration_join_key": null
    }
  },
  "event": {
    "organizer": null,
    "event_id": null,
    "title": null,
    "audience": null,
    "teaching_promise": null,
    "takeaways": [
      null,
      null,
      null
    ],
    "speaker_name": null,
    "speaker_role": null,
    "speaker_approval_state": "unknown",
    "start_local": null,
    "end_local": null,
    "timezone": null,
    "registration_cutoff_local": null,
    "capacity_limit": null,
    "replay_decision": "unknown",
    "replay_url": null,
    "replay_approval_state": "unknown"
  },
  "campaign": {
    "meta_page_id": null,
    "ad_account_id": null,
    "objective": null,
    "campaign_id": null,
    "ad_set_id": null,
    "ad_id": null,
    "utm_source": "facebook",
    "utm_medium": "paid_social",
    "utm_campaign": null,
    "utm_content_rule": null,
    "start_utc": null,
    "end_utc": null,
    "budget": null,
    "measured_results": null
  },
  "creative_phases": {
    "cold": {
      "date": null,
      "eligible_audience": null,
      "message_job": null,
      "copy": null,
      "asset_ref": null,
      "cta": null,
      "destination": null,
      "stop_condition": null,
      "owner_role": "media_buyer"
    },
    "warm": {
      "date": null,
      "eligible_audience": null,
      "message_job": null,
      "copy": null,
      "asset_ref": null,
      "cta": null,
      "destination": null,
      "stop_condition": null,
      "owner_role": "media_buyer"
    },
    "final_call": {
      "date": null,
      "eligible_audience": null,
      "message_job": null,
      "copy": null,
      "asset_ref": null,
      "cta": null,
      "destination": null,
      "stop_condition": null,
      "owner_role": "media_buyer"
    },
    "replay_or_recap": {
      "date": null,
      "eligible_audience": null,
      "message_job": null,
      "copy": null,
      "asset_ref": null,
      "cta": null,
      "destination": null,
      "stop_condition": null,
      "owner_role": "media_buyer"
    }
  },
  "audiences": {
    "cold": {
      "source": null,
      "permission_basis": null
    },
    "warm": {
      "source": null,
      "permission_basis": null
    },
    "final_call": {
      "source": null,
      "permission_basis": null
    },
    "replay_or_recap": {
      "source": null,
      "permission_basis": null
    },
    "confirmed_registrant_suppression": {
      "source_system": null,
      "event_id": null,
      "permission_basis": null,
      "update_cadence": null,
      "last_successful_sync": null,
      "owner_role": "revops_owner",
      "account_control_readback": null
    },
    "reminder_eligibility": {
      "source": null,
      "channel": null,
      "permission_basis": null
    }
  },
  "measurement": {
    "join_key_rule": null,
    "reconciliation_cutoff": null,
    "attendance_export": {
      "source": null,
      "event_id": null,
      "complete": null,
      "declared_window": null,
      "checked_at": null,
      "evidence_ref": null
    },
    "states": {
      "clicked": {
        "campaign_id": null,
        "ad_id": null,
        "captured_at": null,
        "evidence_ref": null
      },
      "submitted": {
        "source_id": null,
        "submitted_at": null,
        "evidence_ref": null
      },
      "registered": {
        "event_id": null,
        "registration_id": null,
        "person_key": null,
        "confirmed_at": null,
        "evidence_ref": null
      },
      "attended": {
        "attendance_row_id": null,
        "joined_at": null,
        "evidence_ref": null
      },
      "verified_no_show": {
        "classification_at": null,
        "evidence_ref": null
      },
      "attendance_unknown": {
        "reason": "Attendance source is not complete and linked, or classification proof is absent.",
        "next_check_at": null,
        "owner_role": "revops_owner"
      },
      "crm_next_action": {
        "contact_id": null,
        "action": null,
        "at": null,
        "owner_role": null,
        "evidence_ref": null
      }
    }
  },
  "follow_up": {
    "attended": {
      "trigger": "Verified attended state",
      "action": null,
      "permission_check": null,
      "owner_role": "follow_up_owner"
    },
    "verified_no_show": {
      "trigger": "Verified no-show state only",
      "action": null,
      "permission_check": null,
      "owner_role": "follow_up_owner",
      "send_state": "hold"
    },
    "non_registrant": {
      "trigger": "No confirmed registration after source reconciliation",
      "action": null,
      "permission_check": null,
      "owner_role": "follow_up_owner"
    },
    "attendance_unknown": {
      "trigger": "Registered but attendance unresolved",
      "action": "Hold attendance-based messages; reconcile source.",
      "permission_check": "Do not send no-show message",
      "owner_role": "revops_owner",
      "send_state": "hold_for_reconciliation"
    }
  },
  "owners": {
    "event_owner": null,
    "media_buyer": null,
    "revops_owner": null,
    "follow_up_owner": null
  },
  "checks": {
    "destination_mobile_and_confirmation": {
      "state": "not_checked",
      "evidence_ref": null,
      "checked_at": null,
      "owner_role": "event_owner",
      "notes": null
    },
    "instant_form_privacy_and_delivery": {
      "state": "not_checked",
      "evidence_ref": null,
      "checked_at": null,
      "owner_role": "event_owner",
      "notes": null
    },
    "event_registration_join": {
      "state": "not_checked",
      "evidence_ref": null,
      "checked_at": null,
      "owner_role": "revops_owner",
      "notes": null
    },
    "suppression_permission_and_sync": {
      "state": "not_checked",
      "evidence_ref": null,
      "checked_at": null,
      "owner_role": "revops_owner",
      "notes": null
    },
    "account_objective_and_audience_preview": {
      "state": "not_checked",
      "evidence_ref": null,
      "checked_at": null,
      "owner_role": "media_buyer",
      "notes": null
    },
    "tracking_readback": {
      "state": "not_checked",
      "evidence_ref": null,
      "checked_at": null,
      "owner_role": "revops_owner",
      "notes": null
    },
    "creative_and_final_call_review": {
      "state": "not_checked",
      "evidence_ref": null,
      "checked_at": null,
      "owner_role": "media_buyer",
      "notes": null
    }
  },
  "judgments": {
    "route_fit": {
      "state": "unknown",
      "reason": "Choose website or Instant Form."
    },
    "draft_readiness": {
      "state": "hold",
      "reason": "Resolve the listed draft facts before writing final copy."
    },
    "launch_readiness": {
      "state": "hold",
      "reason": "Complete the listed account, route, suppression and delivery checks."
    },
    "measured_outcome": {
      "state": "unknown",
      "reason": "A plan or test cannot establish actual campaign results."
    },
    "attendance_classification": {
      "state": "unknown",
      "reason": "Attendance source is not complete and linked, or classification proof is absent."
    }
  },
  "missing_inputs": [
    {
      "field": "route.choice",
      "owner_role": "event_owner",
      "closing_evidence": "Choose website or instant_form registration."
    },
    {
      "field": "event.audience",
      "owner_role": "event_owner",
      "closing_evidence": "Name the exact B2B attendee audience."
    },
    {
      "field": "event.teaching_promise",
      "owner_role": "event_owner",
      "closing_evidence": "Approve a concrete teaching promise."
    },
    {
      "field": "event.speaker_name",
      "owner_role": "event_owner",
      "closing_evidence": "Verify the named speaker."
    },
    {
      "field": "event.speaker_role",
      "owner_role": "event_owner",
      "closing_evidence": "Verify the speaker role before using it in an ad."
    },
    {
      "field": "event.speaker_approval_state",
      "owner_role": "event_owner",
      "closing_evidence": "Set explicit speaker approval state to approved."
    },
    {
      "field": "event.start_local",
      "owner_role": "event_owner",
      "closing_evidence": "Confirm calendar-valid local event start."
    },
    {
      "field": "event.end_local",
      "owner_role": "event_owner",
      "closing_evidence": "Confirm calendar-valid local end after start."
    },
    {
      "field": "event.timezone",
      "owner_role": "event_owner",
      "closing_evidence": "Confirm a real IANA time zone."
    },
    {
      "field": "event.takeaways.0",
      "owner_role": "event_owner",
      "closing_evidence": "Approve this concrete takeaway."
    },
    {
      "field": "event.takeaways.1",
      "owner_role": "event_owner",
      "closing_evidence": "Approve this concrete takeaway."
    },
    {
      "field": "event.takeaways.2",
      "owner_role": "event_owner",
      "closing_evidence": "Approve this concrete takeaway."
    }
  ],
  "next_move": "Choose website or instant_form registration.",
  "source_refs": [
    {
      "url": "https://www.facebook.com/business/help/744354708981227",
      "observed_at": "2026-09-29",
      "supports": "Custom Audience source families"
    },
    {
      "url": "https://www.facebook.com/business/help/900802126698360",
      "observed_at": "2026-09-29",
      "supports": "Lead-form engagement audiences; not external registration"
    },
    {
      "url": "https://www.facebook.com/business/help/938372127764391",
      "observed_at": "2026-09-29",
      "supports": "Advantage+ audience controls; check actual account preview"
    }
  ],
  "evidence_boundary": {
    "fictional": false,
    "actual_campaign_delivery": false,
    "actual_event_outcomes": false,
    "note": "A planning record or preflight test is not a campaign result or person-level attendance."
  }
}
```