{
  "contract_id": "maestro-messenger-flow-v1",
  "record_id": "fictional-demand-system-assessment",
  "revision": 1,
  "fictional": true,
  "offer": {
    "name": "Fictional demand-generation system assessment",
    "buyer": "B2B marketing leader responsible for paid demand generation",
    "promise": "Identify which part of the paid demand-generation system needs attention first",
    "conversation_value": "One short exchange routes the buyer to a volume, quality or follow-up diagnostic"
  },
  "destination": {
    "proposed": "messenger",
    "reason": "The first answer changes the diagnostic and the next action"
  },
  "flow": {
    "opening": "Which problem are you trying to fix first: lead volume, lead quality or follow-up?",
    "entry_branch_ids": ["lead-volume", "lead-quality", "follow-up"],
    "branches": [
      {
        "id": "lead-volume",
        "prompt": "Which channel is carrying most of the spend?",
        "purpose": "Select the relevant audit checklist",
        "expected_response": "One paid channel or Not sure",
        "next_action": "Send the matching channel checklist",
        "fallback": "Send the general five-minute system check",
        "terminal": true,
        "next_branch_id": null
      },
      {
        "id": "lead-quality",
        "prompt": "Where does a lead become qualified today?",
        "purpose": "Locate the qualification definition and owner",
        "expected_response": "Named lifecycle point or Unknown",
        "next_action": "Save the supplied point and ask a human to review disputed definitions",
        "fallback": "Route to the qualification-definition worksheet",
        "terminal": true,
        "next_branch_id": null
      },
      {
        "id": "follow-up",
        "prompt": "Who owns the first reply after a lead arrives?",
        "purpose": "Confirm response ownership",
        "expected_response": "Named owner or Unknown",
        "next_action": "Save the owner and show the response-coverage checklist",
        "fallback": "Hold the route until an owner is assigned",
        "terminal": true,
        "next_branch_id": null
      }
    ]
  },
  "ownership": {
    "response_owner": "Fictional demand-generation manager",
    "coverage_window": "Weekdays 09:00–17:00 in the buyer's stated timezone",
    "response_target": "Target must be accepted by the assigned owner during native setup",
    "escalation_owner": "Fictional sales operations lead",
    "outside_coverage": "Send the five-minute system check and state when a person will review the thread"
  },
  "crm": {
    "system": "Fictional CRM",
    "destination": "Demand assessment intake record",
    "field_map": [
      {"source": "selected problem", "destination": "primary_need", "owner": "Demand-generation manager"},
      {"source": "campaign reference", "destination": "original_source_detail", "owner": "Marketing operations"},
      {"source": "handoff state", "destination": "conversation_state", "owner": "Sales operations"}
    ],
    "duplicate_rule": "Update the open record with the same native conversation identifier; never merge on name alone",
    "failure_route": "Create a review item in the CRM intake-failure queue",
    "failure_owner": "Fictional marketing operations lead"
  },
  "native_evidence": {
    "page_linkage": {"state": "Unknown", "reference": "", "observed_at": "", "owner": "Account administrator", "note": "Fictional fixture; no native check performed"},
    "destination_availability": {"state": "Unknown", "reference": "", "observed_at": "", "owner": "Media buyer", "note": "Fictional fixture; no native check performed"},
    "permissions": {"state": "Unknown", "reference": "", "observed_at": "", "owner": "Account administrator", "note": "Fictional fixture; no native check performed"},
    "policy_approval": {"state": "Unknown", "reference": "", "observed_at": "", "owner": "Media buyer", "note": "Fictional fixture; no native check performed"},
    "publication": {"state": "Unknown", "reference": "", "observed_at": "", "owner": "Media buyer", "note": "Fictional fixture; no ad exists"},
    "delivery": {"state": "Unknown", "reference": "", "observed_at": "", "owner": "Media buyer", "note": "Fictional fixture; no ad exists"},
    "reply": {"state": "Unknown", "reference": "", "observed_at": "", "owner": "Response owner", "note": "Fictional fixture; no conversation exists"},
    "crm_arrival": {"state": "Unknown", "reference": "", "observed_at": "", "owner": "Marketing operations", "note": "Fictional fixture; no CRM write occurred"}
  },
  "history": [
    {"revision": 1, "change": "Created fictional worked record", "changed_at": "2026-10-07"}
  ]
}