# Custom Audience evidence worksheet

Use this worksheet before another operator relies on one Facebook or Meta Custom Audience. Store redacted references only. Do not paste emails, phone numbers, raw rows or hashed identifiers.

## 1. Name the source

- Source family: website / app / customer list / offline activity / Meta engagement
- Redacted source asset reference:
- Source asset name:
- Source owner:
- Exact inclusion rule:
- Retention window:

## 2. Keep every lifecycle fact separate

For each row, record one state: Known, Missing, Unknown, No, Conflict or Not applicable. A measured zero is `Known: 0`.

| Fact | State | Value | Dated evidence reference |
| --- | --- | ---: | --- |
| Source rows or events |  |  |  |
| Eligible inputs |  |  |  |
| Uploaded inputs |  |  |  |
| Processed inputs |  |  |  |
| Matched people |  |  |  |
| Estimated audience size |  |  |  |
| Platform Ready status |  |  |  |
| Delivered reach |  |  |  |

## 3. Permission and later removal

- Data-use reviewer:
- Review date:
- Evidence reference:
- Approved: Yes / No / Missing / Unknown / Conflict / Not applicable
- Process for removing later opt-outs or withdrawn permission:

Hashing or a successful upload does not fill this section.

## 4. Suppression maintenance

- Groups suppressed:
- Suppression owner:
- Last successful refresh:
- Expected refresh cadence:
- Failed sync present: Yes / No / Unknown
- Dated receipt:

## 5. Control or suggestion

- Intended use: exclusive retargeting / broader test
- Current inclusion mode: hard control / Advantage+ suggestion / Missing / Unknown / Conflict
- Ad-set receipt:
- Observation date:
- Custom Audience exclusions shown in the receipt:

If inclusion is a suggestion, do not describe delivery as retargeting only.

## 6. Review this exact revision

- Record revision:
- Evaluator fingerprint:
- Reviewer:
- Review time:
- Result: Ready / Hold / Repair
- Plain requests for owners:

Changing any meaning-bearing field changes the fingerprint and requires a new review.