# Facebook carousel storyboard — fictional completed example

Schema: `maestro.facebook-carousel-record.v1`
Record ID: `fictional-pipeline-review-carousel`
Example status: `fictional_completed_fixture`

## Decision

- **Format Fit:** `carousel_fits` — Five distinct jobs move from problem to method to next step.
- **Storyboard Completeness:** `ready` — Every planned card has a role, supplied fact, copy, visual brief and destination.
- **Local Preflight:** `hold` — Fictional artwork, URL inspection and tracking receipt are not real launch evidence.
- **Native Readiness:** `hold` — No ad-account access or native preview receipt is supplied.
- **Measured Outcome:** `unknown` — This fictional fixture has not delivered.

## Campaign

- **Company:** Northstar Metrics (fictional fixture)
- **Buyer:** B2B demand-generation lead
- **Situation:** Preparing a quarterly paid-media pipeline review
- **Offer:** Worksheet connecting spend, accepted leads and qualified opportunities
- **Desired Action:** Download the pipeline review worksheet
- **Primary Text:** Clicks are easy to count. Find where paid media stops turning into pipeline.
- **Pattern:** problem_to_proof
- **Destination Mode:** shared
- **Card Order Mode:** fixed

## Cards

| # | Card ID | Role | Supplied fact | On-card copy | Headline | Description | Visual | Asset ref | CTA | Destination | UTM content | Source / permission | Arrival | Continuity | Owners / open question |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | card-01 | complete_promise | The worksheet reviews spend, accepted leads and qualified opportunities. | Find where paid media stops turning into pipeline | Find the pipeline break | Pipeline review worksheet | A three-stage spend → accepted lead → qualified opportunity path. | fictional/card-01.png | Download | https://example.com/pipeline-review | card-01-complete-promise | fixture-approved-facts / not_applicable | supplied_fixture; Build your paid-media pipeline review / Download the worksheet | strong: The fictional destination headline and action continue the worksheet task. | copy: copy_owner, design: design_owner, destination: destination_owner; Replace fictional art and URL with approved production evidence before launch. |
| 2 | card-02 | name_the_break | The worksheet includes an accepted-lead field. | Clicks rose. Accepted leads did not. | Check accepted leads | Pipeline review worksheet | Two labeled counts with source slots; no invented values. | fictional/card-02.png | Download | https://example.com/pipeline-review | card-02-name-the-break | fixture-approved-facts / not_applicable | supplied_fixture; Build your paid-media pipeline review / Download the worksheet | strong: The fictional destination headline and action continue the worksheet task. | copy: copy_owner, design: design_owner, destination: destination_owner; Replace fictional art and URL with approved production evidence before launch. |
| 3 | card-03 | show_the_method | The worksheet includes spend, accepted-lead and qualified-opportunity fields. | Compare the three stages | Compare three stages | Pipeline review worksheet | Three connected worksheet fields. | fictional/card-03.png | Download | https://example.com/pipeline-review | card-03-show-the-method | fixture-approved-facts / not_applicable | supplied_fixture; Build your paid-media pipeline review / Download the worksheet | strong: The fictional destination headline and action continue the worksheet task. | copy: copy_owner, design: design_owner, destination: destination_owner; Replace fictional art and URL with approved production evidence before launch. |
| 4 | card-04 | show_the_output | The worksheet exports a review brief. | Leave with one failed stage and one next test | Choose one next test | Pipeline review worksheet | A fictional review brief with one decision highlighted. | fictional/card-04.png | Download | https://example.com/pipeline-review | card-04-show-the-output | fixture-approved-facts / not_applicable | supplied_fixture; Build your paid-media pipeline review / Download the worksheet | strong: The fictional destination headline and action continue the worksheet task. | copy: copy_owner, design: design_owner, destination: destination_owner; Replace fictional art and URL with approved production evidence before launch. |
| 5 | card-05 | continue_the_task | The offer is a downloadable worksheet. | Build your next pipeline review | Build the review | Pipeline review worksheet | Fictional worksheet cover and download action. | fictional/card-05.png | Download | https://example.com/pipeline-review | card-05-continue-the-task | fixture-approved-facts / not_applicable | supplied_fixture; Build your paid-media pipeline review / Download the worksheet | strong: The fictional destination headline and action continue the worksheet task. | copy: copy_owner, design: design_owner, destination: destination_owner; Replace fictional art and URL with approved production evidence before launch. |

## Stop-point review

- **After Card 1:** `passed` — The buyer and task are clear without a swipe. Owner: final_reviewer. Evidence: fixture-review.
- **After Card 2:** `passed` — Card two adds the accepted-lead break. Owner: final_reviewer. Evidence: fixture-review.
- **Before Final Card:** `passed` — The method and intended output are clear before the CTA. Owner: final_reviewer. Evidence: fixture-review.

## Owners

- **Offer And Claims:** offer_owner
- **Copy:** copy_owner
- **Design:** design_owner
- **Paid Media:** paid_media_owner
- **Destination And Tracking:** destination_owner
- **Final Reviewer:** final_reviewer

## Checks

- **Claim Review:** `passed` — Only declared worksheet fields are used. Owner: offer_owner. Evidence: fixture-approved-facts.
- **Asset Rights:** `unknown` — Fictional art briefs are not production assets. Owner: design_owner. Evidence: Unknown.
- **Destination Inspection:** `unknown` — example.com is a fixture value, not an inspected production page. Owner: destination_owner. Evidence: Unknown.
- **Tracking Review:** `unknown` — UTM convention is planned but not read back. Owner: destination_owner. Evidence: Unknown.
- **Native Preview:** `unknown` — No account preview exists. Owner: paid_media_owner. Evidence: Unknown.
- **Ad Account Access:** `unknown` — No account access is claimed. Owner: paid_media_owner. Evidence: Unknown.

## Source references

- `fixture-approved-facts` — fictional_fixture; supports: offer, worksheet fields, exported review brief, destination headline and action. Editorial fixture only; not a Maestro result or customer case study.

## Missing inputs

- `check-asset-rights` — Fictional art is not launch media. Owner: design_owner. Request: Attach approved final creative bytes with rights and hashes.
- `check-destination-inspection` — The fixture URL is not an inspected production page. Owner: destination_owner. Request: Supply the final URL and mobile destination inspection.
- `check-tracking-review` — The planned UTM values have no event or tracking read-back. Owner: destination_owner. Request: Supply the event test and tracking read-back.
- `check-native-preview` — No exact native carousel preview is supplied. Owner: paid_media_owner. Request: Capture the exact carousel preview, order behavior, placements and ad reference.
- `check-ad-account-access` — No ad-account access receipt is supplied. Owner: paid_media_owner. Request: Supply an account access receipt tied to the planned ad.

## Next action

Replace fictional art and destination values with approved production evidence, then run local and native review.

This record is a production handoff, not proof of Meta approval, delivery or results.