{
  "schema_version": "maestro.facebook-carousel-record.v1",
  "record_id": "fictional-pipeline-review-carousel",
  "example_status": "fictional_completed_fixture",
  "judgments": {
    "format_fit": {
      "state": "carousel_fits",
      "reason": "Five distinct jobs move from problem to method to next step."
    },
    "storyboard_completeness": {
      "state": "ready",
      "reason": "Every planned card has a role, supplied fact, copy, visual brief and destination."
    },
    "local_preflight": {
      "state": "hold",
      "reason": "Fictional artwork, URL inspection and tracking receipt are not real launch evidence."
    },
    "native_readiness": {
      "state": "hold",
      "reason": "No ad-account access or native preview receipt is supplied."
    },
    "measured_outcome": {
      "state": "unknown",
      "reason": "This fictional fixture has not delivered."
    }
  },
  "campaign": {
    "company": "Northstar Metrics (fictional fixture)",
    "buyer": "B2B demand-generation lead",
    "situation": "Preparing a quarterly paid-media pipeline review",
    "offer": "Worksheet connecting spend, accepted leads and qualified opportunities",
    "desired_action": "Download the pipeline review worksheet",
    "primary_text": "Clicks are easy to count. Find where paid media stops turning into pipeline.",
    "pattern": "problem_to_proof",
    "destination_mode": "shared",
    "card_order_mode": "fixed"
  },
  "cards": [
    {
      "card_id": "card-01",
      "index": 1,
      "role": "complete_promise",
      "supplied_fact": "The worksheet reviews spend, accepted leads and qualified opportunities.",
      "on_card_copy": "Find where paid media stops turning into pipeline",
      "headline": "Find the pipeline break",
      "description": "Pipeline review worksheet",
      "visual_brief": "A three-stage spend → accepted lead → qualified opportunity path.",
      "asset_ref": "fictional/card-01.png",
      "platform_cta": "Download",
      "destination_url": "https://example.com/pipeline-review",
      "utm_content": "card-01-complete-promise",
      "source_ref": "fixture-approved-facts",
      "permission_state": "not_applicable",
      "arrival_capture": {
        "state": "supplied_fixture",
        "headline": "Build your paid-media pipeline review",
        "action": "Download the worksheet",
        "observed_at": null,
        "evidence_ref": "fixture-approved-facts"
      },
      "continuity": {
        "judgment": "strong",
        "reason": "The fictional destination headline and action continue the worksheet task."
      },
      "owners": {
        "copy": "copy_owner",
        "design": "design_owner",
        "destination": "destination_owner"
      },
      "open_question": "Replace fictional art and URL with approved production evidence before launch."
    },
    {
      "card_id": "card-02",
      "index": 2,
      "role": "name_the_break",
      "supplied_fact": "The worksheet includes an accepted-lead field.",
      "on_card_copy": "Clicks rose. Accepted leads did not.",
      "headline": "Check accepted leads",
      "description": "Pipeline review worksheet",
      "visual_brief": "Two labeled counts with source slots; no invented values.",
      "asset_ref": "fictional/card-02.png",
      "platform_cta": "Download",
      "destination_url": "https://example.com/pipeline-review",
      "utm_content": "card-02-name-the-break",
      "source_ref": "fixture-approved-facts",
      "permission_state": "not_applicable",
      "arrival_capture": {
        "state": "supplied_fixture",
        "headline": "Build your paid-media pipeline review",
        "action": "Download the worksheet",
        "observed_at": null,
        "evidence_ref": "fixture-approved-facts"
      },
      "continuity": {
        "judgment": "strong",
        "reason": "The fictional destination headline and action continue the worksheet task."
      },
      "owners": {
        "copy": "copy_owner",
        "design": "design_owner",
        "destination": "destination_owner"
      },
      "open_question": "Replace fictional art and URL with approved production evidence before launch."
    },
    {
      "card_id": "card-03",
      "index": 3,
      "role": "show_the_method",
      "supplied_fact": "The worksheet includes spend, accepted-lead and qualified-opportunity fields.",
      "on_card_copy": "Compare the three stages",
      "headline": "Compare three stages",
      "description": "Pipeline review worksheet",
      "visual_brief": "Three connected worksheet fields.",
      "asset_ref": "fictional/card-03.png",
      "platform_cta": "Download",
      "destination_url": "https://example.com/pipeline-review",
      "utm_content": "card-03-show-the-method",
      "source_ref": "fixture-approved-facts",
      "permission_state": "not_applicable",
      "arrival_capture": {
        "state": "supplied_fixture",
        "headline": "Build your paid-media pipeline review",
        "action": "Download the worksheet",
        "observed_at": null,
        "evidence_ref": "fixture-approved-facts"
      },
      "continuity": {
        "judgment": "strong",
        "reason": "The fictional destination headline and action continue the worksheet task."
      },
      "owners": {
        "copy": "copy_owner",
        "design": "design_owner",
        "destination": "destination_owner"
      },
      "open_question": "Replace fictional art and URL with approved production evidence before launch."
    },
    {
      "card_id": "card-04",
      "index": 4,
      "role": "show_the_output",
      "supplied_fact": "The worksheet exports a review brief.",
      "on_card_copy": "Leave with one failed stage and one next test",
      "headline": "Choose one next test",
      "description": "Pipeline review worksheet",
      "visual_brief": "A fictional review brief with one decision highlighted.",
      "asset_ref": "fictional/card-04.png",
      "platform_cta": "Download",
      "destination_url": "https://example.com/pipeline-review",
      "utm_content": "card-04-show-the-output",
      "source_ref": "fixture-approved-facts",
      "permission_state": "not_applicable",
      "arrival_capture": {
        "state": "supplied_fixture",
        "headline": "Build your paid-media pipeline review",
        "action": "Download the worksheet",
        "observed_at": null,
        "evidence_ref": "fixture-approved-facts"
      },
      "continuity": {
        "judgment": "strong",
        "reason": "The fictional destination headline and action continue the worksheet task."
      },
      "owners": {
        "copy": "copy_owner",
        "design": "design_owner",
        "destination": "destination_owner"
      },
      "open_question": "Replace fictional art and URL with approved production evidence before launch."
    },
    {
      "card_id": "card-05",
      "index": 5,
      "role": "continue_the_task",
      "supplied_fact": "The offer is a downloadable worksheet.",
      "on_card_copy": "Build your next pipeline review",
      "headline": "Build the review",
      "description": "Pipeline review worksheet",
      "visual_brief": "Fictional worksheet cover and download action.",
      "asset_ref": "fictional/card-05.png",
      "platform_cta": "Download",
      "destination_url": "https://example.com/pipeline-review",
      "utm_content": "card-05-continue-the-task",
      "source_ref": "fixture-approved-facts",
      "permission_state": "not_applicable",
      "arrival_capture": {
        "state": "supplied_fixture",
        "headline": "Build your paid-media pipeline review",
        "action": "Download the worksheet",
        "observed_at": null,
        "evidence_ref": "fixture-approved-facts"
      },
      "continuity": {
        "judgment": "strong",
        "reason": "The fictional destination headline and action continue the worksheet task."
      },
      "owners": {
        "copy": "copy_owner",
        "design": "design_owner",
        "destination": "destination_owner"
      },
      "open_question": "Replace fictional art and URL with approved production evidence before launch."
    }
  ],
  "stop_points": {
    "after_card_1": {
      "state": "passed",
      "evidence_ref": "fixture-review",
      "owner": "final_reviewer",
      "note": "The buyer and task are clear without a swipe."
    },
    "after_card_2": {
      "state": "passed",
      "evidence_ref": "fixture-review",
      "owner": "final_reviewer",
      "note": "Card two adds the accepted-lead break."
    },
    "before_final_card": {
      "state": "passed",
      "evidence_ref": "fixture-review",
      "owner": "final_reviewer",
      "note": "The method and intended output are clear before the CTA."
    }
  },
  "owners": {
    "offer_and_claims": "offer_owner",
    "copy": "copy_owner",
    "design": "design_owner",
    "paid_media": "paid_media_owner",
    "destination_and_tracking": "destination_owner",
    "final_reviewer": "final_reviewer"
  },
  "checks": {
    "claim_review": {
      "state": "passed",
      "evidence_ref": "fixture-approved-facts",
      "owner": "offer_owner",
      "note": "Only declared worksheet fields are used."
    },
    "asset_rights": {
      "state": "unknown",
      "evidence_ref": null,
      "owner": "design_owner",
      "note": "Fictional art briefs are not production assets."
    },
    "destination_inspection": {
      "state": "unknown",
      "evidence_ref": null,
      "owner": "destination_owner",
      "note": "example.com is a fixture value, not an inspected production page."
    },
    "tracking_review": {
      "state": "unknown",
      "evidence_ref": null,
      "owner": "destination_owner",
      "note": "UTM convention is planned but not read back."
    },
    "native_preview": {
      "state": "unknown",
      "evidence_ref": null,
      "owner": "paid_media_owner",
      "note": "No account preview exists."
    },
    "ad_account_access": {
      "state": "unknown",
      "evidence_ref": null,
      "owner": "paid_media_owner",
      "note": "No account access is claimed."
    }
  },
  "source_refs": [
    {
      "id": "fixture-approved-facts",
      "kind": "fictional_fixture",
      "supports": [
        "offer",
        "worksheet fields",
        "exported review brief",
        "destination headline and action"
      ],
      "note": "Editorial fixture only; not a Maestro result or customer case study."
    }
  ],
  "missing_inputs": [
    {
      "request_id": "check-asset-rights",
      "owner": "design_owner",
      "reason": "Fictional art is not launch media.",
      "evidence_request": "Attach approved final creative bytes with rights and hashes."
    },
    {
      "request_id": "check-destination-inspection",
      "owner": "destination_owner",
      "reason": "The fixture URL is not an inspected production page.",
      "evidence_request": "Supply the final URL and mobile destination inspection."
    },
    {
      "request_id": "check-tracking-review",
      "owner": "destination_owner",
      "reason": "The planned UTM values have no event or tracking read-back.",
      "evidence_request": "Supply the event test and tracking read-back."
    },
    {
      "request_id": "check-native-preview",
      "owner": "paid_media_owner",
      "reason": "No exact native carousel preview is supplied.",
      "evidence_request": "Capture the exact carousel preview, order behavior, placements and ad reference."
    },
    {
      "request_id": "check-ad-account-access",
      "owner": "paid_media_owner",
      "reason": "No ad-account access receipt is supplied.",
      "evidence_request": "Supply an account access receipt tied to the planned ad."
    }
  ],
  "next_action": "Replace fictional art and destination values with approved production evidence, then run local and native review."
}