# Three fictional Audience Network placement reviews

These examples are teaching records, not observations from a live Meta account. Each repeats the 18 fields in the blank record. “Unknown” means evidence is missing; it does not mean zero.

## Preflight: Northstar Clinical, fictional

1. **Account and campaign scope:** Fictional ad account NC-01; campaign NC-Traffic-01; five other running campaigns in this account. No actual account inspected.
2. **Review mode:** Preflight suitability and control-scope review; no performance verdict.
3. **Business action and campaign objective:** Prevent health-software product-demo creative from appearing in game apps; planned Traffic objective; special category status Unknown until native confirmation.
4. **Current placement settings and observation time:** Illustrative planning observation dated 2026-10-31: current placement setting and live delivery are Unknown. No setting receipt exists.
5. **Creative and placement eligibility:** Creative is a product demo unrelated to employment. Audience Network format and delivery eligibility Unknown pending campaign preview and native warnings.
6. **Business and brand requirements:** Written fictional business rule: do not run this product-demo creative in game apps. Two candidate apps have been named internally; their current partner-publisher status is unverified.
7. **Control type and affected scope:** Proposed publisher block list or scoped ad-set choice, if exposed; proposed account placement exclusion would affect the five other running campaigns and future campaigns in NC-01. No change made.
8. **Publisher and suitability evidence:** Two candidate apps listed in the internal rule; current publisher list, block-list availability, and campaign delivery report Unknown. A content block list is not assumed to cover Audience Network.
9. **Reporting window and attribution settings:** No delivery window yet. Attribution settings Unknown; record them before interpreting results.
10. **Delivery metrics and source:** Unknown: no placement export. Spend, impressions, and clicks are not zero.
11. **Qualified outcomes and placement linkage:** Unknown: no CRM export or placement-linked outcome. No qualified-cost calculation.
12. **Qualification rule and observation maturity:** Qualification rule and maturation period Unknown because this review concerns suitability before launch.
13. **Comparison design and fixed settings:** No placement comparison designed. If later testing, hold objective, offer, creative, targeting, budget policy, and reporting window as stable as feasible; document deviations.
14. **Proposed decision and evidence:** Hold any account-wide change. Verify scoped publisher/ad-set options and affected campaigns first. The written game-app rule supports a suitability review, not a claimed live exclusion.
15. **Changes and dependencies to recheck:** Recheck objective/category, actual control availability, creative eligibility, publisher-list membership, all five affected campaigns, and later delivery readback.
16. **Responsible owner and authorization:** Fictional campaign owner NC marketing lead; authorization for any account-wide change Unknown. No approval inferred.
17. **Next review and saved receipt:** Next review 2026-11-02 after native screenshots and publisher-list check; saved receipt Unknown until captured.
18. **Boundary and unknown outcomes:** All account-state and delivery facts are illustrative/Unknown. No actual campaign or control was inspected or changed.

## Missing CRM join: Harbor Analytics, fictional

1. **Account and campaign scope:** Fictional ad account HA-01; Traffic campaign HA-Demo-01; placement rows for this campaign only. Other account campaigns not inventoried.
2. **Review mode:** Retrospective quality review; missing placement-to-CRM join.
3. **Business action and campaign objective:** Drive product-demo demand; Traffic objective; special category Unknown pending native check.
4. **Current placement settings and observation time:** Illustrative placement export dated 2026-10-18 for 2026-10-01 through 2026-10-14. Actual ad-set and account-control settings Unknown. No change receipt.
5. **Creative and placement eligibility:** Creative type and specific Audience Network eligibility Unknown. Audience Network delivery appears in the fictional export; this does not prove all formats eligible.
6. **Business and brand requirements:** No documented placement prohibition provided. Brand requirement status Unknown, not None checked.
7. **Control type and affected scope:** No control proposed yet. If later considering ad-set or account controls, inspect objective, rollout, category, and all affected campaigns.
8. **Publisher and suitability evidence:** Publisher report Unknown. Ads Manager placement totals are not publisher impression records or suitability clearance.
9. **Reporting window and attribution settings:** 2026-10-01 through 2026-10-14 placement export, dated 2026-10-18. Attribution settings Unknown; CRM cohort method Unknown.
10. **Delivery metrics and source:** Fictional Ads Manager export: Audience Network $600 spend / 300 link clicks = $2.00 per link click; other placements $900 / 180 = $5.00; total $1,500 / 480 = $3.125 (~$3.13) per click. Spend and click rows reconcile.
11. **Qualified outcomes and placement linkage:** Fictional CRM campaign export: 8 qualified demo requests campaign-wide. Placement identity missing, so Audience Network qualified count and cost per qualified demo are Unknown; $600/8 is invalid.
12. **Qualification rule and observation maturity:** Qualified demo means a request accepted by sales; exact acceptance rule, request cohort, and maturation period Unknown. Eight is a campaign total, not a placement count.
13. **Comparison design and fixed settings:** No controlled comparison. Placement rows may differ in audience, auction, creative, and attribution; fixed settings Unknown.
14. **Proposed decision and evidence:** Hold qualified-cost verdict. Repair or validate placement-to-CRM join and maturation before retaining/excluding on quality. Lower CPC alone does not meet a qualified-demand criterion.
15. **Changes and dependencies to recheck:** Recheck campaign/category and live controls, attribution, source reconciliation, placement identity in CRM, qualification rule, and cohort age.
16. **Responsible owner and authorization:** Fictional HA marketing lead owns review; change authorization Unknown. No campaign action taken.
17. **Next review and saved receipt:** Next review 2026-11-07 after data-engineering join check; native receipt and join receipt Unknown until saved.
18. **Boundary and unknown outcomes:** All data are invented. The only established arithmetic is spend/click. Qualified cost by placement, causality, and live account state remain Unknown.

## Mature comparison: Morrow Systems, fictional

1. **Account and campaign scope:** Fictional ad account MS-01; Traffic campaign MS-Consult-01; two placement groups within one campaign. Other campaigns not inventoried.
2. **Review mode:** Mature placement comparison against a hypothetical $250 per qualified-request ceiling.
3. **Business action and campaign objective:** Generate enterprise consultations; Traffic objective; special category Unknown pending native check.
4. **Current placement settings and observation time:** Illustrative Ads Manager and CRM exports dated 2026-10-31 for 2026-10-01 through 2026-10-14 click cohort. Live setting and account controls Unknown. No exclusion receipt.
5. **Creative and placement eligibility:** Fictional placement export shows Audience Network delivery. Creative/format eligibility beyond observed delivery Unknown.
6. **Business and brand requirements:** No documented suitability prohibition supplied. Hypothetical economic ceiling: $250 spend per qualified request.
7. **Control type and affected scope:** Potential ad-set exclusion only if exposed for this Traffic campaign; potential account control requires inventory of other campaigns. Neither control was changed.
8. **Publisher and suitability evidence:** Publisher-level report Unknown. Placement rows do not establish which apps served or whether a publisher was blocked.
9. **Reporting window and attribution settings:** Included clicks and resulting requests are dated 2026-10-01 through 2026-10-14, reviewed 2026-10-31. Ads Manager attribution setting Unknown and must be saved before action; fictional CRM export joins by placement ID on each request and deduplicates by request ID.
10. **Delivery metrics and source:** Fictional reconciled exports: Audience Network $1,200, 400 link clicks, 20 requests; other placements $1,800, 300 clicks, 15 requests. Totals $3,000, 700 clicks, 35 requests. CPC $3.00 and $6.00 respectively.
11. **Qualified outcomes and placement linkage:** Fictional CRM joined and deduplicated by request ID with placement ID: Audience Network 4 qualified of 20 requests, $1,200/4=$300 per qualified request; other 9 of 15, $1,800/9=$200; total 13 of 35, $3,000/13=$230.77.
12. **Qualification rule and observation maturity:** Qualified = completed request from company with at least 200 employees and scheduled sales call. Allow 14 days after request; last included request 2026-10-14, reviewed 2026-10-31 (17 days later). All rows mature under this rule.
13. **Comparison design and fixed settings:** Observational placement comparison in one campaign, not randomized. Objective and offer match; audience mix, auction, creative exposure, and conversion paths may differ. Hold these and attribution settings as stable as feasible in any prospective test and log changes.
14. **Proposed decision and evidence:** Audience Network $300 exceeds the fictional $250 ceiling; other placements $200 are below it. Review a scoped exclusion or planned comparison after live control and account-impact checks. Do not claim causal lift or future cost from these rows.
15. **Changes and dependencies to recheck:** Recheck live category, setting availability, other campaigns if account control is proposed, attribution, cohort join, deduplication, rule, and post-change delivery after the possible 48-hour propagation window.
16. **Responsible owner and authorization:** Fictional MS marketing lead owns recommendation; campaign/account change authorization Unknown. No change made.
17. **Next review and saved receipt:** Next review 2026-11-02 for live controls and authorization; post-change receipt only if later authorized and executed, currently Unknown.
18. **Boundary and unknown outcomes:** All numbers are invented. Historical comparison supports a threshold discussion, not a causal win, forecast, or verified account action.