Facebook ads reporting · bounded v1
One-page decision summary
Meta delivery and CRM-observed outcomes are separate. Aggregate Meta actions do not establish person-level exposure or causality.
Hold · FIX_MEASUREMENT_FIRST
Repair the listed source, setup or mapping evidence; rerun the report.
Scope and evidence
| Account / currency / timezone | act_100 · USD · America/New_York |
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| Delivery window | 2026-08-01 through 2026-08-31 |
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| CRM cohort / observed through | 2026-08-01 through 2026-08-31 / 2026-09-25 |
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| Extracted | Meta 2026-09-01; CRM 2026-09-25 |
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| Policy evidence | Fictional policy note P-001 |
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| Owner / due | Fictional RevOps owner / 2026-09-30 |
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Source rows and disposition
| Meta | 3 source; 1 accepted; 2 held |
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| Accepted Meta IDs | M-001 |
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| Held Meta IDs | M-002, M-003 |
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| CRM | 5 source; 5 eligible; 2 accepted; 3 held |
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| Accepted CRM IDs | C-001, C-002 |
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| Held CRM IDs | C-003, C-004, C-005 |
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Meta delivery
| Spend | 2400.00 USD |
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| Impressions / link clicks | 80000 / 800 |
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| Platform-attributed lead | 32 |
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| CPM | 30.00 · READY |
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| CTR | 1.00% · READY |
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| CPC | 3.00 · READY |
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| Platform cost/action | 75.00 · READY |
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CRM-observed funnel
| Yes / No / Unknown by stage | qualified: 2/0/0; booked: 2/0/0; held: 1/1/0; opportunity: 1/1/0 |
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| Join coverage | 40.00% · READY |
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| Qualification rate | 100.00% · READY |
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| Booking rate | 100.00% · READY |
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| Show rate | 50.00% · READY |
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| Opportunity-stage rate | 100.00% · READY |
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| Cost/qualified | Not calculable · PARTIAL_NOT_DECISION_READY |
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| Cost/held | Not calculable · PARTIAL_NOT_DECISION_READY |
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| Cost/opportunity-stage lead | Not calculable · PARTIAL_NOT_DECISION_READY |
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Diagnostics (7)
- DUPLICATE_GRAIN_GROUP · meta / M-002 / ad_id
- DUPLICATE_GRAIN_GROUP · meta / M-003 / ad_id
- UNMATCHED_OR_AMBIGUOUS_AD · crm / C-003 / captured_ad_id
- UNMATCHED_OR_AMBIGUOUS_AD · crm / C-004 / captured_ad_id
- MISSING_OR_PLACEHOLDER · crm / C-005 / captured_ad_id
- UNMATCHED_OR_AMBIGUOUS_AD · crm / C-005 / captured_ad_id
- MISSING_OR_DUPLICATE_MAPPING · mapping / C-005 / crm_record_id
Partial rates are lower bounds when eligible parent records have unresolved child states. Costs marked PARTIAL_NOT_DECISION_READY must not guide a complete-cost decision.