{
  "contract_id": "maestro.facebook-ad-optimization-experiment.v1",
  "contract_version": "1.0.0",
  "record_id": "fictional-northstar-message-test-2026-10",
  "record_status": "fictional_completed",
  "scope": {
    "business": "Northstar Workflow (fictional)",
    "offer": "Workflow evaluation guide",
    "buyer_scope": "US operations leaders evaluating annual workflow software",
    "record_owner": "Priya Shah (fictional paid-media owner)"
  },
  "decision": "RUN_ONE_TEST",
  "primary_reason_code": "ONE_SUPPORTED_CONSTRAINT_AND_COMPLETE_CONTRACT",
  "plain_reason": "The fictional record has one supported message constraint, one changed variable and a complete prospective review contract.",
  "historical_observation": {
    "population_id": "northstar-meta-us-ops-2026-08-01_2026-08-31",
    "start_at": "2026-08-01T00:00:00-04:00",
    "end_at": "2026-08-31T23:59:59-04:00",
    "outcome_cutoff_at": "2026-09-21T23:59:59-04:00",
    "timezone": "America/New_York",
    "account_and_campaign_refs": [
      "fictional://meta/account/northstar",
      "fictional://meta/campaign/workflow-guide"
    ],
    "report_scope": "Campaign, ad set and ad export for the declared population",
    "attribution_setting": "Supplied fictional account setting: 7-day click / 1-day view",
    "recent_changes": [],
    "source_refs": [
      "fictional://meta/export/august",
      "fictional://crm/cohort/august-mature"
    ]
  },
  "measurement_boundary": {
    "primary_crm_outcome": "qualified_attended_workflow_review",
    "unique_counting_key": "fictional_crm_contact_id",
    "qualification_rule": "Operations leader at an eligible US account attended the workflow review and the CRM owner accepted the documented workflow problem.",
    "maturation_rule": "Evaluate 21 days after lead creation.",
    "crm_source": "Fictional Northstar CRM frozen cohort export",
    "crm_owner": "Morgan Lee (fictional revenue operations owner)",
    "crm_join_state": "observed",
    "platform_diagnostics": {
      "delivery_state": "observed",
      "zero_delivery_ad_count": 0
    },
    "guardrails": [
      "Cost per qualified attended workflow review must be at or below fictional $300 per arm",
      "No form error, join failure or unplanned material campaign change during the prospective cohort"
    ],
    "outcome_maturity_state": "mature",
    "mature_record_count": 80,
    "pending_record_count": 0,
    "evidence_threshold_state": "reached",
    "primary_outcome_event_state": "observed",
    "duplicate_event_risk_state": "resolved"
  },
  "experiment_or_hold": {
    "hypothesis": "Opening with the buyer's delayed-handoff problem will increase qualified attended workflow reviews without breaching the supplied cost guardrail.",
    "changed_variable": "Primary text opening sentence",
    "fixed_variables": [
      "Objective: Leads; performance goal: maximize conversion leads",
      "Audience: US operations leaders at eligible annual-software accounts; exclude customers and employees",
      "Offer: Workflow evaluation guide",
      "Destination: fictional://northstar/workflow-guide-v3 with unchanged form-v5",
      "Conversion boundary: lead event, fictional 7-day click / 1-day view attribution, same CRM join receipt-v2",
      "Budget and schedule: fictional $2,400 per arm from 2026-10-08 through 2026-10-22",
      "Placements: Facebook Feed and Instagram Feed only",
      "Non-tested creative: image asset ns-workflow-17, headline Coordinate work faster, CTA Learn More, remaining body copy v8",
      "Follow-up: revenue-operations script v4 within one business day"
    ],
    "support_rule": "After at least 80 mature joined contacts per arm at fictional $2,400 spend each, accept the challenger only if it produces at least 3 more qualified attended workflow reviews than control and cost per qualified attended review is at or below fictional $300.",
    "reject_rule": "After at least 80 mature joined contacts per arm, retain control if the challenger produces fewer than 3 additional qualified attended workflow reviews or breaches the fictional $300 cost guardrail.",
    "insufficient_evidence_rule": "Keep collecting the unchanged prospective cohort when either arm has fewer than 80 mature joined contacts; review again after the supplied cutoff without changing acquisition membership.",
    "control_value": "Coordinate every workflow from one place.",
    "challenger_value": "Delayed handoffs making every workflow take longer?"
  },
  "fixed_variables": [
    "Objective: Leads; performance goal: maximize conversion leads",
    "Audience: US operations leaders at eligible annual-software accounts; exclude customers and employees",
    "Offer: Workflow evaluation guide",
    "Destination: fictional://northstar/workflow-guide-v3 with unchanged form-v5",
    "Conversion boundary: lead event, fictional 7-day click / 1-day view attribution, same CRM join receipt-v2",
    "Budget and schedule: fictional $2,400 per arm from 2026-10-08 through 2026-10-22",
    "Placements: Facebook Feed and Instagram Feed only",
    "Non-tested creative: image asset ns-workflow-17, headline Coordinate work faster, CTA Learn More, remaining body copy v8",
    "Follow-up: revenue-operations script v4 within one business day"
  ],
  "guardrails": [
    "Cost per qualified attended workflow review must be at or below fictional $300 per arm",
    "No form error, join failure or unplanned material campaign change during the prospective cohort"
  ],
  "implementation_and_approval": {
    "implementation_owner": "Priya Shah (fictional paid-media owner)",
    "approval_owner": "Alex Morgan (fictional decision owner)",
    "approval_state": "approved_for_planning_not_launch",
    "change_at": "2026-10-08T10:00:00-04:00",
    "changelog_ref": "fictional://meta/changelog/northstar-message-test-2026-10"
  },
  "prospective_review": {
    "population_id": "northstar-meta-message-test-2026-10",
    "start_at": "2026-10-08T10:00:00-04:00",
    "end_at": "2026-10-22T23:59:59-04:00",
    "outcome_cutoff_at": "2026-11-12T23:59:59-05:00",
    "review_at": "2026-11-13T10:00:00-05:00",
    "timezone": "America/New_York",
    "evidence_threshold": "At least 80 mature joined contacts per arm at fictional $2,400 spend each"
  },
  "evidence_requests": [],
  "next_action": "Obtain the separate live-account approval, implement only the documented primary-text opening and preserve the changelog.",
  "authorization_boundary": "Planning only. No spend, launch or live-account edit is authorized.",
  "source_record": {
    "fixture_id": "creative-message-run-one-test",
    "record_id": "fictional-northstar-message-test-2026-10",
    "record_status": "fictional_completed",
    "label": "Run one test: change the opening message",
    "fictional": true,
    "business": "Northstar Workflow (fictional)",
    "offer": "Workflow evaluation guide",
    "buyer_scope": "US operations leaders evaluating annual workflow software",
    "record_owner": "Priya Shah (fictional paid-media owner)",
    "historical_observation": {
      "population_id": "northstar-meta-us-ops-2026-08-01_2026-08-31",
      "start_at": "2026-08-01T00:00:00-04:00",
      "end_at": "2026-08-31T23:59:59-04:00",
      "outcome_cutoff_at": "2026-09-21T23:59:59-04:00",
      "timezone": "America/New_York",
      "account_and_campaign_refs": [
        "fictional://meta/account/northstar",
        "fictional://meta/campaign/workflow-guide"
      ],
      "report_scope": "Campaign, ad set and ad export for the declared population",
      "attribution_setting": "Supplied fictional account setting: 7-day click / 1-day view",
      "recent_changes": [],
      "source_refs": [
        "fictional://meta/export/august",
        "fictional://crm/cohort/august-mature"
      ]
    },
    "measurement": {
      "primary_crm_outcome": "qualified_attended_workflow_review",
      "unique_counting_key": "fictional_crm_contact_id",
      "qualification_rule": "Operations leader at an eligible US account attended the workflow review and the CRM owner accepted the documented workflow problem.",
      "maturation_rule": "Evaluate 21 days after lead creation.",
      "crm_source": "Fictional Northstar CRM frozen cohort export",
      "crm_owner": "Morgan Lee (fictional revenue operations owner)",
      "crm_join_state": "observed",
      "platform_diagnostics": {
        "delivery_state": "observed",
        "zero_delivery_ad_count": 0
      },
      "guardrails": [
        "Cost per qualified attended workflow review must be at or below fictional $300 per arm",
        "No form error, join failure or unplanned material campaign change during the prospective cohort"
      ],
      "outcome_maturity_state": "mature",
      "mature_record_count": 80,
      "pending_record_count": 0,
      "evidence_threshold_state": "reached",
      "primary_outcome_event_state": "observed",
      "duplicate_event_risk_state": "resolved"
    },
    "evidence": {
      "supported_constraint": "The current opening copy describes the product before naming the operations delay the buyer is trying to remove.",
      "platform_diagnostics": {
        "delivery_state": "observed",
        "zero_delivery_ad_count": 0
      },
      "crm_join_state": "observed",
      "outcome_maturity_state": "mature"
    },
    "candidate_test": {
      "hypothesis": "Opening with the buyer's delayed-handoff problem will increase qualified attended workflow reviews without breaching the supplied cost guardrail.",
      "changed_variable": "Primary text opening sentence",
      "fixed_variables": [
        "Objective: Leads; performance goal: maximize conversion leads",
        "Audience: US operations leaders at eligible annual-software accounts; exclude customers and employees",
        "Offer: Workflow evaluation guide",
        "Destination: fictional://northstar/workflow-guide-v3 with unchanged form-v5",
        "Conversion boundary: lead event, fictional 7-day click / 1-day view attribution, same CRM join receipt-v2",
        "Budget and schedule: fictional $2,400 per arm from 2026-10-08 through 2026-10-22",
        "Placements: Facebook Feed and Instagram Feed only",
        "Non-tested creative: image asset ns-workflow-17, headline Coordinate work faster, CTA Learn More, remaining body copy v8",
        "Follow-up: revenue-operations script v4 within one business day"
      ],
      "support_rule": "After at least 80 mature joined contacts per arm at fictional $2,400 spend each, accept the challenger only if it produces at least 3 more qualified attended workflow reviews than control and cost per qualified attended review is at or below fictional $300.",
      "reject_rule": "After at least 80 mature joined contacts per arm, retain control if the challenger produces fewer than 3 additional qualified attended workflow reviews or breaches the fictional $300 cost guardrail.",
      "insufficient_evidence_rule": "Keep collecting the unchanged prospective cohort when either arm has fewer than 80 mature joined contacts; review again after the supplied cutoff without changing acquisition membership.",
      "control_value": "Coordinate every workflow from one place.",
      "challenger_value": "Delayed handoffs making every workflow take longer?"
    },
    "implementation": {
      "implementation_owner": "Priya Shah (fictional paid-media owner)",
      "approval_owner": "Alex Morgan (fictional decision owner)",
      "approval_state": "approved_for_planning_not_launch",
      "change_at": "2026-10-08T10:00:00-04:00",
      "changelog_ref": "fictional://meta/changelog/northstar-message-test-2026-10"
    },
    "prospective_review": {
      "population_id": "northstar-meta-message-test-2026-10",
      "start_at": "2026-10-08T10:00:00-04:00",
      "end_at": "2026-10-22T23:59:59-04:00",
      "outcome_cutoff_at": "2026-11-12T23:59:59-05:00",
      "review_at": "2026-11-13T10:00:00-05:00",
      "timezone": "America/New_York",
      "evidence_threshold": "At least 80 mature joined contacts per arm at fictional $2,400 spend each"
    },
    "result": {
      "decision": "RUN_ONE_TEST",
      "primary_reason_code": "ONE_SUPPORTED_CONSTRAINT_AND_COMPLETE_CONTRACT",
      "plain_reason": "The fictional record has one supported message constraint, one changed variable and a complete prospective review contract.",
      "next_action": "Obtain the separate live-account approval, implement only the documented primary-text opening and preserve the changelog.",
      "authorization_boundary": "Planning only. No spend, launch or live-account edit is authorized."
    },
    "expected_decision": "RUN_ONE_TEST",
    "expected_reason": "ONE_SUPPORTED_CONSTRAINT_AND_COMPLETE_CONTRACT"
  }
}