# Facebook Ad optimization changelog

Complete this before any live-account edit. This record does not authorize the change.

## Identity

- Contract: `maestro.facebook-ad-optimization-experiment.v1` version `1.0.0`
- Experiment record ID:
- Account / campaign / ad-set / ad references:
- Implementation owner:
- Approval owner:
- Approval state: `not_reviewed`

## Change

- Changed variable:
- Previous value and version:
- New value and version:
- Change timestamp with timezone:
- Reason and supporting evidence references:
- Rollback instruction:

## Fixed variables

- Campaign objective and performance goal:
- Audience and exclusions:
- Offer:
- Destination and form:
- Conversion and attribution boundary:
- Budget and schedule:
- Placements:
- Non-tested creative elements:
- Follow-up process:

## Prospective review

- Population ID:
- Acquisition start / end:
- Outcome cutoff:
- Review date:
- Primary CRM outcome and counting key:
- Support rule:
- Reject rule:
- Insufficient-evidence rule:
- Guardrails:

## Authorization boundary

Planning only. No spend, launch or live-account edit is authorized.