Design a B2B Meta ad for an educational resource that the buyer can actually use before speaking to sales. The observed reference and a fictional adaptation are below.

REFERENCE OBSERVED IN A PUBLIC AD
Salesforce ran a tall image ad for a Contact Center Guide. The large headline says “Less friction, more resolution.” A pictured guide cover reads “Smarter Contact Centers Start with Connected Data,” with service-team imagery beside it. The ad title offers the new guide, the button says Download, and the recorded destination is a Salesforce guide page. Square versions carry the same message. The creative shows a concrete resource rather than asking immediately for a demo. “More resolution” is the advertiser's claim in the graphic, not a measured outcome verified by the public record. Source record: https://www.facebook.com/ads/library/?id=4032064863766233

WORKED FICTIONAL ADAPTATION
ClearLedger could offer an overdue-invoice handoff worksheet with columns for invoice stage, current owner, next action, due date and follow-up status. A thumbnail would show one filled row, so the buyer can judge whether the sheet is worth opening. The headline could read “Find the next owner for every overdue invoice.” This campaign should wait until the real worksheet, delivery page and follow-up email exist. Do not advertise a mock cover as a finished download.

MY INPUTS
- Buyer role, company type and current work problem:
- Resource title, exact format, length and real contents:
- One page or row we can preview publicly:
- What task the reader can complete with the resource:
- Product/service connection, if any:
- Download or access URL and how it is delivered:
- Form fields, consent language and follow-up plan:
- Claims and numbers with evidence:
- Design assets and placement sizes:

METHOD
Show the resource itself, not only a symbolic stock image. Put a readable title and a preview of its contents in the visual. Write the ad around the first task the buyer can do after opening it. If you use a form, tell the buyer what arrives and when. Keep the download page consistent with the ad. If the resource is an editable sheet, test a real copy outside the page before launching.

DELIVER
1. A one-paragraph resource promise stating who it helps and what they can complete with it.
2. A cover and preview layout for 4:5 and 1:1 placements; specify exact words, type hierarchy and phone legibility.
3. Exact primary text, headline and CTA matching the actual destination.
4. A delivery-page outline with preview, contents, format, access action and clear post-submit message.
5. A sample first follow-up email that refers to the resource and offers an optional next step without pretending the reader requested a sales call.
6. A resource test: download/open it, fill one row for a different fictional company, and list any ambiguous field or broken instruction.
7. A claim ledger separating the resource's contents from product claims and unproven outcome claims.

If the resource is not complete, say “asset required before launch” and produce a production checklist instead of a publishable ad. If the destination or delivery is missing, leave the CTA pending. Never invent guide contents, results or a completed download.