Create a five-second B2B motion ad that names a role, a costly delay and one next action. The reference is fully described here.

REFERENCE OBSERVED IN A PUBLIC AD
monday.com ran two short versions of the same HR ad, about 5.1 seconds each, in different vertical crops. The frame shows a worried recruiter at a laptop. Large pink text says “Don't lose strong candidates to slow hiring,” and a white on-image button says “Build your HR agents.” The ad body asks whether the viewer is tired of losing top talent, while the destination is an HR AI-agents page. The creative identifies the job and the consequence quickly; the public record does not show whether hiring got faster or the ad converted. There is no reliable spoken transcript, so do not write a voiceover “heard” in the ad. Source record: https://www.facebook.com/ads/library/?id=2484682258601889

WORKED FICTIONAL ADAPTATION
For made-up ClearLedger, show a finance lead looking at an overdue invoice row with a blank owner field. Large on-screen copy: “Don't let overdue invoices sit without an owner.” Final line: “Map the handoff in 30 minutes.” Destination: a real request form for an overdue-invoice review that produces an owner-and-next-action sheet. This is an ad concept, not evidence that the product reduces overdue balances.

MY INPUTS
- Buyer role and company type:
- Specific delay and consequence the buyer already recognizes:
- Product or service action that addresses it:
- Offer and deliverable available now:
- Person, object, screen or document we can photograph:
- Destination and its matching headline:
- Brand colors/type and placement sizes:
- Any claim that requires evidence:

METHOD
Do the entire explanation in two readable text states. The first names the delay in the buyer's language; the second gives one action or offer. Use a real object or screen that supports the text. Keep the main words in a safe area that survives 4:5 and 9:16 crops. Do not depend on a voiceover. Make the first frame understandable even if the viewer only sees a thumbnail. Avoid promising a business outcome the product has not proved.

DELIVER
1. A five-second timeline with exact on-screen copy and what moves in each second. A viewer should be able to read each line during its screen time.
2. A simple 4:5 layout and a 9:16 layout, including safe areas and the order in which each text block appears.
3. Exact primary text, headline, CTA and destination match.
4. A source-asset list: subject photo/screen, brand mark, typeface, background and the offer page.
5. One alternative testing a different buyer problem while keeping the offer and audience constant.
6. A phone-size legibility check and a claim/rights check.

If the buyer, delay, deliverable or destination is unknown, ask only for those missing facts. Leave the corresponding scene pending. Do not invent a named customer, time saved, conversion result or feature. The monday.com ad is an example of message structure, not proof of performance.