Create a recordable B2B Meta video ad built around one missed follow-up problem. Use the reference description below; the source link is optional for understanding it. REFERENCE OBSERVED IN A PUBLIC AD HubSpot ran a roughly 29-second vertical branded-content video with creator Hannah Zhang. She speaks to camera about losing track of sales follow-ups while managing stakeholders and timelines. A red X over a contract and the caption “Bad follow-ups kill good deals” make the opening legible without sound. Contact records and deal cards appear after the problem is clear. The ad then returns to the speaker and points to HubSpot Smart CRM. The accompanying ad text promises organized follow-up; its button says Learn more and links to a CRM page. The speaker's experience is hers, not measured typical performance. Source record: https://www.facebook.com/ads/library/?id=1445841037399662 WORKED FICTIONAL ADAPTATION ClearLedger, a made-up accounts-receivable workflow product, could show a finance lead looking at one overdue invoice with no assigned next owner. The presenter says, “This invoice is overdue. Who sends the next follow-up?” A clean demo row then gains an owner, due date and next action. The final frame offers a 30-minute overdue-invoice review and shows the owner-and-next-action sheet the buyer would receive. The presenter must be a real ClearLedger employee or identified partner explaining a demo, not an invented customer reporting results. MY INPUTS - Product/service and what it actually does: - Buyer role and company type: - One recurring follow-up or handoff problem: - One real interface/document/action that shows the problem becoming easier to manage: - Offer and deliverable we can provide now: - Presenter and their true relationship to the business: - Available demo footage, mock data and screen-recording tools: - Destination URL or page/form description: - Claims, customer stories and numbers we can substantiate: - Restrictions, including private data we must hide: METHOD Open on one specific missed handoff in the first three seconds. Show the presenter naming the issue in ordinary words. Keep a single work item on screen while its owner and next action change; avoid a whole unreadable dashboard. Place the offer after the work item is understood. Add captions that carry the message with sound off. Use a phone-sized crop for the product shot and tell the editor exactly where to zoom. Do not reuse HubSpot's footage, creator identity, wording or logo in the new ad. DELIVER 1. Three sentences identifying the buyer, problem and offer. 2. A 25–30-second storyboard table with time, spoken words, on-screen words, exact shot, screen action and claim source. Keep the spoken words short enough for the time. 3. Exact primary text, headline and offer CTA that match the destination. 4. A shot list including presenter framing, demo row, clean sample data, captions and 9:16 safe areas. 5. Two different opening problems to test while holding offer and audience constant. Explain what each test asks. 6. A claim check separating supplied facts, fictional demonstration and statements needing approval or proof. 7. A measurement note that looks at qualified responses and held meetings, without promising cost or lift. If the actual capability, presenter relationship or offer is missing, ask focused questions and leave those scenes marked pending. Complete any independent planning work. Never invent a customer loss, revenue increase, testimonial, feature or firsthand experience.