# Facebook Ads audit handoff Record: `FIXTURE-website-duplicate-low-ctr` Route / version: `WEBSITE` / `1` ## Scope - Account / cohort: ACCOUNT-A / CAMPAIGN-1 - Window: 2026-08-01 to 2026-08-31 - Timezone: America/New_York - Offer: Fictional B2B workflow review - Intended outcome: CRM-accepted review request - Outcome cutoff: 2026-09-30T23:59:59-04:00 - Attribution setting: 7-day click / 1-day view - Reporting setting: Meta account timezone, CRM receipt date retained separately ## Decision - Coverage: `PARTIAL` - Diagnosis: `CONFIRMED_FAILURE` - First supported failure: `WEBSITE_EVENT_INTEGRITY` - First unresolved dependency: `CREATIVE_FATIGUE` - Next action: `REPAIR_CONFIRMED_FAILURE` - Action readiness: `READY` ## Checks | Check | Result | Evidence | Reason | | --- | --- | --- | --- | | ACCESS_RESTRICTION | PASS | E-ACCOUNT-STATUS | Typed raw observation and compatible scoped evidence satisfy this check without triggering its failure predicate. | | OBJECTIVE_OPTIMIZATION_CONFLICT | PASS | E-CAMPAIGN-CONFIG, E-INTENDED-OUTCOME | Typed raw observation and compatible scoped evidence satisfy this check without triggering its failure predicate. | | AUDIENCE_ELIGIBILITY_EXCLUSIONS | PASS | E-AUDIENCE-CONFIG, E-AUDIENCE-POLICY | Typed raw observation and compatible scoped evidence satisfy this check without triggering its failure predicate. | | PLACEMENT_CONFIGURATION | PASS | E-PLACEMENT-CONFIG, E-ASSET-PLACEMENT-RULE | Typed raw observation and compatible scoped evidence satisfy this check without triggering its failure predicate. | | BUDGET_SCHEDULE_CONFIGURATION | PASS | E-BUDGET-SCHEDULE, E-DELIVERY-POLICY | Typed raw observation and compatible scoped evidence satisfy this check without triggering its failure predicate. | | MESSAGE_DESTINATION_CONTINUITY | PASS | E-MESSAGE-PROMISE, E-DESTINATION-PROMISE | Typed raw observation and compatible scoped evidence satisfy this check without triggering its failure predicate. | | WEBSITE_DESTINATION_FUNCTION | PASS | E-DESTINATION-RETEST | Typed raw observation and compatible scoped evidence satisfy this check without triggering its failure predicate. | | WEBSITE_EVENT_INTEGRITY | FAIL | E-TEST-EVENTS, E-EVENT-DEDUP | A dated Test Events or equivalent receipt shows the same logical event counted more than once, missing, or named differently across the scoped browser/server path. | | INSTANT_FORM_CAPTURE | NOT_APPLICABLE | None | Route rule excludes this check | | LEAD_TRANSPORT | PASS | E-CAPTURE-RECEIPTS, E-CRM-RECEIPTS, E-JOIN-DEFINITION | Typed raw observation and compatible scoped evidence satisfy this check without triggering its failure predicate. | | CRM_ACCEPTANCE | PASS | E-CRM-DEFINITION, E-CRM-RECEIPTS, E-JOIN-DEFINITION | Typed raw observation and compatible scoped evidence satisfy this check without triggering its failure predicate. | | CREATIVE_FATIGUE | UNKNOWN | E-CREATIVE-COMPARABLES | Required typed observation or compatible scoped evidence is missing, stale, immature or internally inconsistent. | | LEAD_QUALITY | PASS | E-QUALITY-DEFINITION, E-MATURE-QUALITY-COHORT | Typed raw observation and compatible scoped evidence satisfy this check without triggering its failure predicate. | | FOLLOW_UP_POLICY | PASS | E-FOLLOW-UP-POLICY, E-FOLLOW-UP-RECEIPTS | Typed raw observation and compatible scoped evidence satisfy this check without triggering its failure predicate. | ## Raw observations ### ACCESS_RESTRICTION - Values: {"restriction_blocks_delivery":false} - Evidence IDs: E-ACCOUNT-STATUS ### OBJECTIVE_OPTIMIZATION_CONFLICT - Values: {"objective_conflicts_with_outcome":false} - Evidence IDs: E-CAMPAIGN-CONFIG, E-INTENDED-OUTCOME ### AUDIENCE_ELIGIBILITY_EXCLUSIONS - Values: {"allowed_use_supplied":true,"excluded_population_present":false,"audience_source_matches_policy":true} - Evidence IDs: E-AUDIENCE-CONFIG, E-AUDIENCE-POLICY ### PLACEMENT_CONFIGURATION - Values: {"placement_rule_supplied":true,"delivered_placements_match_rule":true,"assets_compatible_with_delivered_placements":true} - Evidence IDs: E-PLACEMENT-CONFIG, E-ASSET-PLACEMENT-RULE ### BUDGET_SCHEDULE_CONFIGURATION - Values: {"delivery_policy_supplied":true,"budget_matches_policy":true,"schedule_matches_policy":true} - Evidence IDs: E-BUDGET-SCHEDULE, E-DELIVERY-POLICY ### MESSAGE_DESTINATION_CONTINUITY - Values: {"message_promise_supplied":true,"destination_promise_supplied":true,"promise_and_action_match":true} - Evidence IDs: E-MESSAGE-PROMISE, E-DESTINATION-PROMISE ### WEBSITE_DESTINATION_FUNCTION - Values: {"destination_loads":true,"declared_action_completes":true} - Evidence IDs: E-DESTINATION-RETEST ### WEBSITE_EVENT_INTEGRITY - Values: {"event_architecture":"DUAL_SOURCE_SAME_LOGICAL_ACTION","logical_action_event_count":2,"event_names_match":true,"shared_event_id_when_dual_source":false} - Evidence IDs: E-TEST-EVENTS, E-EVENT-DEDUP ### LEAD_TRANSPORT - Values: {"captured_count":10,"crm_received_count":10,"allowed_missing_count":0} - Evidence IDs: E-CAPTURE-RECEIPTS, E-CRM-RECEIPTS, E-JOIN-DEFINITION ### CRM_ACCEPTANCE - Values: {"accepted_count":8,"received_count":10,"minimum_acceptance_rate":0.7} - Evidence IDs: E-CRM-DEFINITION, E-CRM-RECEIPTS, E-JOIN-DEFINITION ### CREATIVE_FATIGUE - Values: {"current_frequency":3,"comparison_frequency":0,"current_ctr":0.01,"comparison_ctr":0,"max_frequency_increase":0.25,"max_ctr_decline":0.2} - Evidence IDs: E-CREATIVE-COMPARABLES ### LEAD_QUALITY - Values: {"qualified_count":6,"assessed_count":10,"minimum_quality_rate":0.5} - Evidence IDs: E-QUALITY-DEFINITION, E-MATURE-QUALITY-COHORT ### FOLLOW_UP_POLICY - Values: {"followed_up_within_policy_count":10,"eligible_count":10,"minimum_follow_up_rate":0.9} - Evidence IDs: E-FOLLOW-UP-POLICY, E-FOLLOW-UP-RECEIPTS ## Evidence ### E-ACCOUNT-STATUS - State: `OBSERVED` - Owner: Fictional evidence-system owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-ACCOUNT-STATUS - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"ACCESS_RESTRICTION":{"restriction_blocks_delivery":false}} ### E-CAMPAIGN-CONFIG - State: `OBSERVED` - Owner: Fictional evidence-system owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-CAMPAIGN-CONFIG - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"OBJECTIVE_OPTIMIZATION_CONFLICT":{"objective_conflicts_with_outcome":false}} ### E-INTENDED-OUTCOME - State: `DECLARED` - Owner: Fictional policy owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-INTENDED-OUTCOME - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"OBJECTIVE_OPTIMIZATION_CONFLICT":{"objective_conflicts_with_outcome":false}} ### E-AUDIENCE-CONFIG - State: `OBSERVED` - Owner: Fictional evidence-system owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-AUDIENCE-CONFIG - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"AUDIENCE_ELIGIBILITY_EXCLUSIONS":{"allowed_use_supplied":true,"excluded_population_present":false,"audience_source_matches_policy":true}} ### E-AUDIENCE-POLICY - State: `DECLARED` - Owner: Fictional policy owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-AUDIENCE-POLICY - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"AUDIENCE_ELIGIBILITY_EXCLUSIONS":{"allowed_use_supplied":true,"excluded_population_present":false,"audience_source_matches_policy":true}} ### E-PLACEMENT-CONFIG - State: `OBSERVED` - Owner: Fictional evidence-system owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-PLACEMENT-CONFIG - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"PLACEMENT_CONFIGURATION":{"placement_rule_supplied":true,"delivered_placements_match_rule":true,"assets_compatible_with_delivered_placements":true}} ### E-ASSET-PLACEMENT-RULE - State: `DECLARED` - Owner: Fictional policy owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-ASSET-PLACEMENT-RULE - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"PLACEMENT_CONFIGURATION":{"placement_rule_supplied":true,"delivered_placements_match_rule":true,"assets_compatible_with_delivered_placements":true}} ### E-BUDGET-SCHEDULE - State: `OBSERVED` - Owner: Fictional evidence-system owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-BUDGET-SCHEDULE - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"BUDGET_SCHEDULE_CONFIGURATION":{"delivery_policy_supplied":true,"budget_matches_policy":true,"schedule_matches_policy":true}} ### E-DELIVERY-POLICY - State: `DECLARED` - Owner: Fictional policy owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-DELIVERY-POLICY - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"BUDGET_SCHEDULE_CONFIGURATION":{"delivery_policy_supplied":true,"budget_matches_policy":true,"schedule_matches_policy":true}} ### E-MESSAGE-PROMISE - State: `DECLARED` - Owner: Fictional policy owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-MESSAGE-PROMISE - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"MESSAGE_DESTINATION_CONTINUITY":{"message_promise_supplied":true,"destination_promise_supplied":true,"promise_and_action_match":true}} ### E-DESTINATION-PROMISE - State: `DECLARED` - Owner: Fictional policy owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-DESTINATION-PROMISE - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"MESSAGE_DESTINATION_CONTINUITY":{"message_promise_supplied":true,"destination_promise_supplied":true,"promise_and_action_match":true}} ### E-DESTINATION-RETEST - State: `OBSERVED` - Owner: Fictional evidence-system owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-DESTINATION-RETEST - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"WEBSITE_DESTINATION_FUNCTION":{"destination_loads":true,"declared_action_completes":true}} ### E-TEST-EVENTS - State: `OBSERVED` - Owner: Fictional evidence-system owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-TEST-EVENTS - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"WEBSITE_EVENT_INTEGRITY":{"event_architecture":"DUAL_SOURCE_SAME_LOGICAL_ACTION","logical_action_event_count":2,"event_names_match":true,"shared_event_id_when_dual_source":false}} ### E-CAPTURE-RECEIPTS - State: `OBSERVED` - Owner: Fictional evidence-system owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-CAPTURE-RECEIPTS - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"LEAD_TRANSPORT":{"captured_count":10,"crm_received_count":10,"allowed_missing_count":0}} ### E-CRM-RECEIPTS - State: `OBSERVED` - Owner: Fictional evidence-system owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-CRM-RECEIPTS - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"LEAD_TRANSPORT":{"captured_count":10,"crm_received_count":10,"allowed_missing_count":0},"CRM_ACCEPTANCE":{"accepted_count":8,"received_count":10,"minimum_acceptance_rate":0.7}} ### E-JOIN-DEFINITION - State: `DECLARED` - Owner: Fictional policy owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-JOIN-DEFINITION - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"LEAD_TRANSPORT":{"captured_count":10,"crm_received_count":10,"allowed_missing_count":0},"CRM_ACCEPTANCE":{"accepted_count":8,"received_count":10,"minimum_acceptance_rate":0.7}} ### E-CRM-DEFINITION - State: `DECLARED` - Owner: Fictional policy owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-CRM-DEFINITION - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"CRM_ACCEPTANCE":{"accepted_count":8,"received_count":10,"minimum_acceptance_rate":0.7}} ### E-CREATIVE-COMPARABLES - State: `OBSERVED` - Owner: Fictional evidence-system owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-CREATIVE-COMPARABLES - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"CREATIVE_FATIGUE":{"current_frequency":3,"comparison_frequency":0,"current_ctr":0.01,"comparison_ctr":0,"max_frequency_increase":0.25,"max_ctr_decline":0.2}} ### E-QUALITY-DEFINITION - State: `DECLARED` - Owner: Fictional policy owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-QUALITY-DEFINITION - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"LEAD_QUALITY":{"qualified_count":6,"assessed_count":10,"minimum_quality_rate":0.5}} ### E-MATURE-QUALITY-COHORT - State: `OBSERVED` - Owner: Fictional evidence-system owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-MATURE-QUALITY-COHORT - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"LEAD_QUALITY":{"qualified_count":6,"assessed_count":10,"minimum_quality_rate":0.5}} ### E-FOLLOW-UP-POLICY - State: `DECLARED` - Owner: Fictional policy owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-FOLLOW-UP-POLICY - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"FOLLOW_UP_POLICY":{"followed_up_within_policy_count":10,"eligible_count":10,"minimum_follow_up_rate":0.9}} ### E-FOLLOW-UP-RECEIPTS - State: `OBSERVED` - Owner: Fictional evidence-system owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-FOLLOW-UP-RECEIPTS - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"FOLLOW_UP_POLICY":{"followed_up_within_policy_count":10,"eligible_count":10,"minimum_follow_up_rate":0.9}} ### E-EVENT-DEDUP - State: `OBSERVED` - Owner: Fictional evidence-system owner - Observed: 2026-10-01T12:00:00-04:00 - Source: SYNTHETIC-E-EVENT-DEDUP - Account / cohort / route / version: ACCOUNT-A / CAMPAIGN-1 / WEBSITE / 1 - Boundary: Fictional fixture evidence, scoped only to the named account, cohort, route, route version, window and check observation. - Value: {"WEBSITE_EVENT_INTEGRITY":{"event_architecture":"DUAL_SOURCE_SAME_LOGICAL_ACTION","logical_action_event_count":2,"event_names_match":true,"shared_event_id_when_dual_source":false}} ## Hypotheses - {"symptom_id":"LOW_CTR","source_ref":"META-EXPORT-1","observed_at":"2026-09-01T12:00:00-04:00","population_window":"ACCOUNT-A/CAMPAIGN-1/2026-08-01..2026-08-31","metric_definition":"outbound link clicks divided by impressions","denominator_state":"OBSERVED_NONZERO","mapped_checks":["AUDIENCE_ELIGIBILITY_EXCLUSIONS","PLACEMENT_CONFIGURATION","MESSAGE_DESTINATION_CONTINUITY","CREATIVE_FATIGUE"]} ## Secondary backlog - None ## Unresolved dependencies - CREATIVE_FATIGUE ## Evidence requests - CREATIVE_FATIGUE / Unknown / Typed values are incomplete, undefined or fail an internal count, rate or maturity constraint. / Unknown / Correct or complete the raw values, then rerun CREATIVE_FATIGUE. ## Action-readiness requests - None ## Action - Type: REPAIR_CONFIRMED_FAILURE - Problem: Two event receipts represent one fictional Website lead action. - Evidence IDs: E-TEST-EVENTS, E-EVENT-DEDUP - Owner: Fictional audit owner - Owner request: Unknown - Due date: 2026-10-08 - Date request: Unknown - Bounded change or test: Pass one stable event_id across the fictional browser and server copies, then repeat the same Website action once. - Success observation: One browser/server pair for the repeated logical action with the same event name and event_id. - Success rule: The repeated logical action produces one deduplicated event and WEBSITE_EVENT_INTEGRITY evaluates PASS. - Prerequisites: Preserve the frozen historical export, Do not change the destination during the retest - Uncertainty: The repair can prove event integrity; prospective lead quality remains pending. ## Metrics - None ## Verification scopes - Historical: {"status":"FROZEN","frozen_at":"2026-10-01T14:00:00-04:00","evidence_sha256":"f6b248c75cc303883a24d8ecd705bdba1b5e223c8b5c986825b2727b05513fb6"} - Immediate retest: {"status":"NOT_RUN","check_id":null,"route_version":null,"observed_at":null,"source_ref":null,"boundary":null,"values":null} - Prospective outcome: {"status":"NOT_STARTED","check_id":null,"route_version":null,"cohort_ref":null,"window_start":null,"window_end":null,"cutoff":null,"success_rule":null,"observed_at":null,"source_ref":null,"boundary":null,"values":null}