{
  "schema_version": 1,
  "search": {
    "research_question": "Which visible Pave message angle should become one controlled B2B creative test?",
    "query_type": "advertiser",
    "query_value": "Quickbase",
    "country": "United States",
    "ad_category": "All ads",
    "active_status": "Active ads",
    "capture_date": "2026-10-06",
    "search_url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&id=1000878149361808&is_targeted_country=false&media_type=all&search_type=page&sort_data[mode]=total_impressions&sort_data[direction]=desc&view_all_page_id=15116500060"
  },
  "records": [
    {
      "library_id": "928084500021442",
      "detail_url": "https://www.facebook.com/ads/library/?id=928084500021442",
      "advertiser": "Quickbase",
      "capture_date": "2026-10-06",
      "research_question": "Which visible Pave message angle should become one controlled B2B creative test?",
      "search_url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&id=1000878149361808&is_targeted_country=false&media_type=all&search_type=page&sort_data[mode]=total_impressions&sort_data[direction]=desc&view_all_page_id=15116500060",
      "country_scope": "United States",
      "ad_category": "All ads",
      "active_status": "Active ads",
      "started_running": "2026-09-29",
      "multiple_versions_notice": true,
      "creative_and_text_use_count_displayed": 2,
      "body_copy": "AI can generate an app. Pave lets you build one that runs your operation for real — in minutes, on Quickbase's 25-year foundation. Try Pave free.",
      "headline": "Build a real app, free.",
      "cta": "Learn More",
      "media_observed": "Unknown",
      "observed_message": "AI can generate an app. Pave lets you build one that runs your operation for real — in minutes, on Quickbase's 25-year foundation. Try Pave free.",
      "offer_observation": "Try Pave free / Learn More",
      "targeting": "Unknown",
      "spend": "Unknown",
      "impressions": "Unknown",
      "clicks": "Unknown",
      "leads": "Unknown",
      "revenue": "Unknown",
      "performance": "Unknown",
      "variants": [],
      "destination_domain": "Unknown",
      "platform_labels": [
        "Unknown"
      ]
    },
    {
      "library_id": "3633603946816181",
      "detail_url": "https://www.facebook.com/ads/library/?id=3633603946816181",
      "advertiser": "Quickbase",
      "capture_date": "2026-10-06",
      "research_question": "Which visible Pave message angle should become one controlled B2B creative test?",
      "search_url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&id=1000878149361808&is_targeted_country=false&media_type=all&search_type=page&sort_data[mode]=total_impressions&sort_data[direction]=desc&view_all_page_id=15116500060",
      "country_scope": "United States",
      "ad_category": "All ads",
      "active_status": "Active ads",
      "started_running": "2026-09-29",
      "multiple_versions_notice": true,
      "creative_and_text_use_count_displayed": null,
      "body_copy": "Build apps that come complete. Don’t get billed for the gaps later.",
      "headline": "Ready-to-run apps. No extra tools. Pave by Quickbase",
      "cta": "Learn More",
      "media_observed": "Video player, 16 seconds",
      "observed_message": "Build apps that come complete. Don’t get billed for the gaps later.",
      "offer_observation": "Try Pave free / Learn More",
      "targeting": "Unknown",
      "spend": "Unknown",
      "impressions": "Unknown",
      "clicks": "Unknown",
      "leads": "Unknown",
      "revenue": "Unknown",
      "performance": "Unknown",
      "variants": [],
      "destination_domain": "Unknown",
      "platform_labels": [
        "Unknown"
      ]
    },
    {
      "library_id": "4537455406510412",
      "detail_url": "https://www.facebook.com/ads/library/?id=4537455406510412",
      "advertiser": "Quickbase",
      "capture_date": "2026-10-06",
      "research_question": "Which visible Pave message angle should become one controlled B2B creative test?",
      "search_url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&id=1000878149361808&is_targeted_country=false&media_type=all&search_type=page&sort_data[mode]=total_impressions&sort_data[direction]=desc&view_all_page_id=15116500060",
      "country_scope": "United States",
      "ad_category": "All ads",
      "active_status": "Active ads",
      "started_running": "2026-09-29",
      "multiple_versions_notice": true,
      "creative_and_text_use_count_displayed": null,
      "body_copy": "New in Pave: Connectors. Link your apps to 350+ services and put your data to work. Available now to everyone, so connect your first service today.",
      "headline": "Try Pave Free — Pave by Quickbase",
      "cta": "Learn More",
      "media_observed": "Video player, 30 seconds",
      "observed_message": "New in Pave: Connectors. Link your apps to 350+ services and put your data to work. Available now to everyone, so connect your first service today.",
      "offer_observation": "Try Pave free / Learn More",
      "targeting": "Unknown",
      "spend": "Unknown",
      "impressions": "Unknown",
      "clicks": "Unknown",
      "leads": "Unknown",
      "revenue": "Unknown",
      "performance": "Unknown",
      "variants": [],
      "destination_domain": "Unknown",
      "platform_labels": [
        "Unknown"
      ]
    }
  ],
  "repeated_patterns": [
    "All three Pave records use a Learn More action and a free-try offer."
  ],
  "differences": [
    "The records lead with speed, completeness/hidden cost and connectors.",
    "Two cards visibly use video with different durations; one media subtype was not transcribed."
  ],
  "exceptions": [
    "The public cards do not provide a first-party result for any message angle."
  ],
  "test_hypothesis": "For our own B2B operations offer, a completeness-and-hidden-cost message may produce more qualified demo starts than a speed-to-build message.",
  "test_control": "Hold audience, offer, destination, format, placement, spend and delivery window constant; change only the message angle.",
  "result_source": "First-party campaign qualified-demo rate using the agreed qualification definition."
}